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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/131561

Title:	C2C母嬰平台 - ECO BABY商業企劃書 Business Plan: Maternal and Baby C2C Platform – ECO BABY
Authors:	梁承芳 Liang, Jennifer
Contributors:	張大為 Chang, David 梁承芳 Liang, Jennifer
Keywords:	育兒循環經濟電子商務企業社會責任 Parenting Circular economy e-Commerce CSR
Date:	2020
Issue Date:	2020-09-02 11:57:51 (UTC+8)
Abstract:	Taiwan is suffering from a low birth rate for decades due to the high living cost and economic pressure. However, it’s impossible for us to change the overall environment, like raise the salary or lower the housing cost. What we can do is build a reliable and safe community to support those families and let parents feel confident enough to born and raise new lives in the family. ECO BABY mainly focuses on the parents-to-be and families with kids from 0-5. It combines parenting community, used items marketplace, items leasing, parenting exchange, and CSR (Cooperate social responsibility). Parents can acquire parenting tips and knowledge, earn extra money from selling used items, save money by buying affordable items, and even participate in CSR. When the community is strong enough, we will develop the parenting exchange function to release babysitting pressure. ECO BABY aims to take care of social responsibilities. We will send notifications to sellers when the products are idle for more than 6 months. Then we will match them with a charity organization so that sellers can consider donating to charity. ECO BABY target on “used items” only, which mean we will help to reduce waste and resource consumption, so that we can create a better earth for our offspring and other creature. By these methods, ECO BABY is trying to help parents, society, and earth.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 103933007
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0103933007
Data Type:	thesis
DOI:	10.6814/NCCU202001550
Appears in Collections:	[International MBA] Theses

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