Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/131530
|
| Title: | 用社會創新方式實踐SDG12的效應分析 —以台灣家樂福非籠飼雞蛋為例
A Case Study on the Effectiveness Analysis of SDG12 with Social Innovation Practice – Carrefour’s Cage Free Eggs in Taiwan |
| Authors: | 蘇小真
Su, Hsiao-Chen |
| Contributors: | 黃正忠
Huang, Zheng-Zhong
蘇小真
Su, Hsiao-Chen |
| Keywords: | 企業社會責任
非籠飼雞蛋
社會創新
聯合國永續發展目標
負責任的消費與生產
動物福利
品牌權益
家樂福
組織變革
永續消費
Sustainable Consumption
CSR
Cage Free Eggs
Social Innovation
SDGs
SDG12
Animal Welfare
Brand Equity
Carrefour
Organizational Change |
| Date: | 2020 |
| Issue Date: | 2020-09-02 11:53:48 (UTC+8) |
| Abstract: | 本論文的研究主題為「用社會創新方式實踐SDG12的效應分析—以台灣家樂福非籠飼雞蛋為例」，本研究將探討下列兩個問題:
一.大型零售通路如何用社會創新的方法回應聯合國永續發展目標及顧及各個利害關係人之期許 ?
二.大型零售通路實踐SDG12永續的消費與生產之效應為何?
台灣家樂福於2018年公開做出長達七年的非籠飼雞蛋承諾: 2018年成立非籠飼雞蛋專區，2019年推出自有品牌非籠飼雞蛋，2020年推出自有品牌嚴選生鮮非籠飼放牧雞蛋，2025年之前所有自有品牌雞蛋將全面轉為非籠飼雞蛋並影響其他品牌蛋轉為非籠飼。
研究者本身即為此承諾的主要推動者，因此期望藉由親身分享執行的過程與產生的正面效應可以鼓勵其他業者一起響應共同改變產業。同時也希望亞洲其他國家一起加入非籠飼雞蛋的行列。
本研究首先針對零售通路的競爭，國際永續目標及倡議，永續消費與品牌權益，社會創新定義與案例，組織變革模式，台灣雞蛋產銷系統及非營利組織動物社會研究會提出相關文獻研究。接著藉由個案公司實踐社會創新方式來推動非籠飼雞蛋的這個案例去了解大型零售通路如何做執行評估，行動步驟為何，成功關鍵及如何創造利害關係人對話與合作。 最後，再去分析這個大型零售通路實踐SDG12永續生產與消費之效應為何: 立即可見的商業利益，長期的品牌權益提升，組織文化變革，跨域合作平台，永續意識消費支持。
The dissertation elaborates Carrefour’s cage free eggs in Taiwan with the case study on the effectiveness analysis of SDG12 with social innovation practice focus on the following two issues:
1. How do large-scale retail channels respond to the United Nation`s sustainable development goals with social innovation practice, at the same time, take into consideration of the expectations of all stakeholders?
2. What effect will there be for the large-scale retail channels that adopt to the SDG12 responsible consumption & production?
In 2018, Carrefour Taiwan announced to the public a seven-year cage free eggs commitment: Establishment of a dedicated display area for cage free eggs in all its stores. In 2019, launched its own brand of cage free eggs, in 2020, to launch Carrefour Quality Line cage free eggs, and by 2025, all Carrefour brands eggs will be cage free eggs and also motivate and influence other brands to also make the change.
The arthor of this dissertation is the key sponsor and executor of this commitment, by sharing the process of this initiative, and the positive effects it has achieved in hopes to encourage other retailers to respond together to transform the industry. Hopefully, other Asian countries will join the ranks of cage-free eggs as well.
This research first focuses on the competition of retail channels, international sustainability goals and initiatives, sustainable consumption and brand equity, social innovation definitions and case studies, organizational change models, Taiwan`s eggs supply and sales system, and the NGO EAST relevant literature research. Finally, through the case study of this social innovation practice, we learn how a big retailer evaluate the initiative, the processes, the key success factors and how to create dialogue and cooperation with all stakeholders. In the end, it analyzes the effects of SDG12 sustainable production and consumption in this large-scale retail channel: Immediate commercial benefits, long-term brand equity enhancement, organizational cultural changes, cross-domain cooperation platforms and the support of sustainable consumption. |
| Reference: | 一、中文文獻
王榮生(2011)。台灣雞蛋產業產銷垂直協助關係之研究-附錄中華民國養雞協會訪問。未出版之碩士論文，國立臺灣大學，農業經濟學研究所，台北市。
邱志聖，(2014)。策略行銷分析：架構與實務應用(第四版)，台北市: 智勝文化事業有限公司。
行政院農業委員會，(2015)。公告法規：「雞蛋友善生產系統定義與指南」。
池文海、陳瑞龍、潘美雪(2009)。品牌權益、服務品質、知覺價值、顧客滿意與顧客忠誠之探討－以台灣中油加油站為例。
何秀玲，大成攜日商打造最大雞蛋廠，Dec. 18, 2019，經濟日報。
黃萬傳，(1994)。台灣雞蛋之運銷制度。台灣農業雙月刊，20卷2期，9-32。
黃漢華，(2017)。雞蛋運銷合作社 把關衛生品質 讓散裝蛋成歷史，洗選蛋全面上市，遠見雜誌，No. 370，頁碼??。
馮超俊(2005)。台灣地區雞蛋宅配之可行性研究—以行銷觀點。未出版之碩士論文，國立中山大學，高階經營管理研究所，高雄市。
鄭鎧鏑(2010)。通路型態、品牌權益、通路權力與通路績效之研究－體育用品產業實證。未出版之碩士論文，國立交通大學，經營管理研究所，新竹市。
劉崢彥(2011)。台灣雞蛋產業垂直協調關係之研究。未出版之碩士論文，國立臺灣大學，農業經濟學研究所，台北市。
友善雞蛋聯盟，May,2020，檢自: https://eastfree0511.wixsite.com/cagefreealliance
「世界經濟論壇發布2020全球風險報告 Global Risk Report 2020」， Jan 02,2020，檢自:產業永續發展整合資訊網 https://proj.ftis.org.tw/isdn/Message/MessageView/212?mid=57&page=1
柯志賢，”全球零售業發展趨勢及轉型策略”，May, 2020 ，檢自Deloitte https://www2.deloitte.com/tw/tc/pages/consumer-business/articles/global-retailing-development.html
徐苑思，”社會創新︰緣起 階段 要訣”，Jan. 21, 2016，檢自: Hong Kong Economic Journal 信報https://entrepreneurship.bschool.cuhk. edu.hk/content
梁元齡，「盤點 2019 年度 8 大趨勢：社會使命蔚為主流、企業責任首度成投資焦點」， Dec 31,2019，檢自:社企流https://www.seinsights.asia/article/3289/3269/6752。
鄭宇茹，東尼的寂寞巧克力賣的不是巧克力是影響力 跨入亞洲首站選台灣推廣終結血汗童工，Jan. 3,2020，檢自《CSR@天下》https://csr.cw.com.tw/article/41297
歐洲社會創新七大趨勢，Vision and Trends of Social Innovation for Europe, European Commission ，檢自: 好事報https://twnpos.blogspot.com/2018/03/blog-post.html
《邁向台灣2030永續發展》專刊，Oct. 2018，檢自:循環台灣基金會https://www.circular-taiwan.org/sdgs。
韓保中，社會創新的意義與發展型態（上），May. 10, 2020，檢自:「亭仔腳ㄟ地方治理」https://localtw.org
顏和正，「什麼是企業社會責任？一次搞懂關鍵字CSR、ESG、SDGs」， Jan. 3,2019，檢自:《CSR@天下》https://csr.cw.com.tw/article/40743。
顧遠，”第六章 社會創新，到底是創什麼？（一）：我們創造的是一種新的社會影響”，Jan.02,2015，檢自社企流https://www.mydesy.com/social-impact
The New Lens關鍵評論，「改變世界的17項永續發展目標:最多台灣企業呼應的社會責任有哪些?」， July 09,2017，檢自: https://www.thenewslens.com/article/71605。
Sally Ho (編譯：廖珮琦)，「《2030年全球消費者趨勢》：健康、環保、價值」， Jan 02,2020，檢自: CSRone https://csrone.com/topics/5915。
二、英文文獻
Aaker, D. A., (1991). Managing Brand Equity, The Free Press, New York, NY.
Ayrora, R. and Singer, J., (2006). Customer satisfaction and value as drivers of business success for fine dining restaurants, Services Marketing Quarterly, 28, 89-108.
Bonner, P. G. and Nelson, R., (1985). Product attributes and perceived quality: Foods, In Jacoby, J. and Olson, J. C. (Eds.), Perceived Qualit, Lexington Books, New York, NY.
Bucklin, Louis P, (1996). A theory of distribution channel structure, Berkeley : University of California, Institute of Business and Economic Research.
Caulier-Grice et al. (2012), 〝Technology and Innovation for Social Change〞, 18-19, 21-23
Cardozo, R. N., (1965). An experimental study of customer effort, expectation and satisfacton, Journal of Marketing Research, 2, 244-249.
Cobb-Walgren, C. J., Ruble, C. A. and Donthu, N., (1995). Brand equity, brand preference, and purchase intent, Journal of Advertising, 24, 25-40.
Dodds, W. B., Monroe, K. B. and Grewal, D. (1991), Effects of price, brand, and store information on buyer`s product evaluation, Journal of Marketing Research, 28, 307-319.
European Commission officals，(2014).Social innovation – a decade of changes，Luxembourg，European Commission.
Frederick, N. (2000), Loyalty: Customer Relationship Management in the New Era of Internet Marketing, McGraw-Hill, London.
Frederick, F. R. and Sasser, W. E. Jr. (1996), Zero defections: Quality comes to services, Harvard Business Review, 68, 57-69.
Keller, K. L. (1993), Conceptualizing, measuring, managing customer-based brand equity, Journal of Marketing, 57, 1-22.
Keller, K. L. (2001), Building customer-based brand equity, Marketing Management, 10, 14-19.
Lemon, K. N., Rust, R. T. and Zeithaml, V. A. (2001), What drives customer equity, Marketing Management, 10, 20-26. 51
Lucas Simons,(2014). Changing the food game，UK，Greenleaf Publishing.
Monroe, K. B. and Krishnan, R. (1985), The effect of price on subjective product evaluation, In Jacoby, J. and Olson, J. C. (Eds.), Perceived Quality: How Consumers View Stores and Merchandise, Lexington Books, Lexington, MA.
Morgan, R. (2000), A consumer-oriented framework of brand equity and loyalty, Journal of Market Research Society, 42, 65-78
Mulgan, G., S. Tucker, R. Ali & B. Sanders. (2007). Social Innovation: what it is, why it matters and how it can be accelerated. London: The Young Foundation.
Oh, H. (1999), Service quality, customer satisfaction, and customer value: A holistic perspective, International Journal of Hospitality Management, 18, 67-82.
Patterson, P. G. and Spreng, R. A. (1997), Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business-to-business, services context: An empirical examination, International Journal of Service Industry Management, 8, 414-434.
Petrick, J. F. (2002), Development of a multi-dimensional scale for measuring the perceived value of a service, Journal of Leisure Research, 34, 119-134.
Phills Jr., J. A., K. Deiglmeier & D. T. Miller. (2008). “Rediscovering Social Innovation.” Standford。
Robin Murray, Geoff Mulgan and Julie Caulier‐Grice, (2008), 〝How to Innovate:The tools for social innovation〞,
Yoo, B., Donthu, N. and Lee, S. (2000), An examination of selected marketing mix elements and brand equity, Journal of the Academy of Marketing Science, 28, 195-211.
Zeithaml, V. A. (1988), Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence, Journal of Marketing, 52, 2-22.
Zeithaml, V. A. and Bitner, M. J. (1996), Service Marketing, McGraw-Hill, New York.
Caulier-Grice, J., A. Davies, R. Patrick & W. Norman., (2012). Defining Social Innovation-Part 1. TEPSIE Project. Retrieved March 17, 2019, from https://youngfoundation.org/wp-content/uploads/2012/12/TEPSIE.D1.1.Report.DefiningSocialInnovation.Part-1-defining-social-innovation.pdf.
C’est qui le patron?!, the Consumers’ Brand is soon to be launched in Italy,. Retrieved March. 26 2019, from https://www.greatitalianfoodtrade.it/en/cest-qui-le-patron-the-consumers-brand-is-soon-to-be-launched-in-italy
C’est qui le patron’ brand success leads to expansion into butter, crème fraiche and yogurt. Retrieved Feb. 21 2017 , from https://www.dairyreporter.com/Article/2017/02/21/C-est-qui-le-patron-milk-sees-brand-success
Crowe, D., T. Gash & H. Kippin. (2014). Beyond Big Contracts: Commissioning public services for better outcomes. Retrieved March 17, 2019,from http://www.instituteforgovernment.org.uk/sites/default/files/publications/Readiness%20for%20Complex%20Contracting_final_word_version_feb_2014.pdf.
Fair trade French milk sells 11m litres in 7 months. Retrieved May 22 2017, from https://www.connexionfrance.com/French-news/Fair-trade-French-milk-sells-11m-litres-in-7-months
Stanford Social Innovation Review, Retrieved May 15 2020, from http://ssir.org
Social Innovation Review, 6: 34-43.Social Innovation Europe. (2012). Financing Social Impact. Retrieved March 17, 2019, from https://youngfoundation.org/wp-content/uploads/2012/10/Financing-Social-Impact.pdf.
Sustainable Consumption Through Social Innovation: A Typology of Innovations for Sustainable Consumption Practices, Retrieved Dec. 2015, from https://www.sciencedirect.com/science/article/pii/S0959652615009312
Small Farms. Big Impact. Retrieved Fall. 2015, from https://skoll.org/magazine/small-farms-big-impact/ |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
106932007 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0106932007 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202001571 |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 200701.pdf | | 1553Kb | Adobe PDF2 | 0 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
