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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/131526


    Title: 垂直整合經營模式個案分析
    A Case Study on the Vertical Integration Business Model
    Authors: 何宜瑾
    Ho, Yi-Chin Joey
    Contributors: 邱奕嘉
    Chiu, YC
    何宜瑾
    Ho, Yi-Chin Joey
    Keywords: 過濾產業
    垂直整合
    經營績效
    產業競爭力
    Filtration industry
    Vertical Integration
    Performance management
    Industrial Competitivness
    Date: 2020
    Issue Date: 2020-09-02 11:52:56 (UTC+8)
    Abstract: 垂直整合經營模式是指企業拓展其營運到另一個產業並將其產業資源向前或是向後的投入並整合，作為其強化核心競爭力的主要策略。

    A公司為臺灣最具代表性的過濾設備企業，事業體橫跨過濾產業上中下游價值鏈，但隨著大環境與市場變化，競爭漸趨激烈，企業策略調整上下整併相對來得重要，要如何找到企業存續的關鍵命脈，是現階段最重要的議題。

    本研究將以臺灣過濾產業領導企業A公司為對象，以質性研究的方式，探討垂直整合經營模式的實施過程，找出企業的策略走向與提升經營管理模式之方向及建議，希望研究結果能對企業提供經營管理之效益與助於產業競爭力提升。
    The vertically integrated business model refers to the enterprise expanding its operations to another industry and investing and integrating its industrial resources forward or backward as its main strategy to strengthen its core competitiveness.

    Company A is the most representative filtration equipment company in Taiwan, and its business straddles the upstream, midstream and downstream value chains of the filtration industry. However, as the general environment and the market change, competition becomes increasingly fierce, and corporate strategy adjustment is relatively important. How to find the key lifeblood of an enterprise is the most important issue at this stage.

    This study will take the company A, the leading company in the filtration industry in Taiwan as a qualitative research to explore the implementation process of the vertically integrated business model, to find out the strategic direction of the company and the direction and suggestions for improving the management model. In addition, provide the benefits of business management to enterprises and help to enhance the competitiveness of the industry.
    Reference: 1. Donaldson Co, Inc. 2016. Annual report.
    2. 孔方正、張超銘、黃琬婷、李采瑄、陳啟智，2009，質性研究：1-52。
    3. 亞歷山大．奧斯瓦爾德等人，2012，獲利世代：自己動手，畫出你的商業模式，尤傳莉，譯，台北：早安財經文化有限公司
    4. 天下雜誌，2011.4.28，大衰退「垂直整合」競爭力更強？
    5. 垂直整合，MBA智庫百科，2014.4.13，https://wiki.mbalib.com/zh-tw/%E5%9E%82%E7%9B%B4%E6%95%B4%E5%90%88
    6. 劉恆逸，現代策略管理(六版)，2011，華泰文化。
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    104932411
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104932411
    Data Type: thesis
    DOI: 10.6814/NCCU202001479
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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