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    题名: 泰國傳產製造業中小型企業之轉型策略－以汽機車零件製造Y公司為例
    Transformation Strategies of Small and Medium-sized Enterprises in Thailand`s Production and Manufacturing Industry-Taking Motor Vehicle Parts Manufacturing Company Y as an Example
    作者: 鄭至婷
    Cheng, Chih-Ting
    贡献者: 林月雲
    Lin, Yeh-Yun
    鄭至婷
    Cheng, Chih-Ting
    关键词: 傳統產業
    製造業
    汽車零件
    轉型策略
    泰國
    台商
    SME
    Automobile
    Transformation strategy
    Manufacturing
    Thailand
    Taiwanese
    日期: 2020
    上传时间: 2020-08-03 18:42:38 (UTC+8)
    摘要: 台灣政府推行新南向政策，並加強與東盟及其他南向國家的貿易。在東盟國家中，台灣在泰國的投資增長率最高。本研究主題為位在泰國的Y公司，其為汽車零組件中小型跨國製造商。自30年前Y公司在泰國成立工廠以來，面臨內部管理議題及外部市場競爭，利潤逐年壓縮。對於在泰國投資的公司而言，都將面臨因工資上漲而增加運營成本之挑戰。
    本研究採用個案研究方法，結合深度訪談和SWOT，分析外部環境變化和內部資源對Y公司運營的影響。
    研究發現，提升自動化並尋求新的業績來源，以維持公司當前的利潤是保持公司競爭力的關鍵策略之一。此外，以往製造業更注重作業管理而忽略人力資源管理，然而，隨公司經營目標和產品的逐步轉型，高層管理人員也意識到人才的重要性以及教育訓練對員工生產力的影響。
    The Taiwanese government promotes the New Southbound Policy and strengthens the trades with ASEAN and other southbound countries. In ASEAN countries, Taiwan`s investment growth rate in Thailand was the highest. The subject of this research is Y company in Thailand. It is an automobile parts small and medium-sized manufacturer with multinational operations. Since the establishment of Y Company’s factory in Thailand 30 years ago, it has been faced internal management issues and fierce competition in the industry. The profit margin has been gradually compressed over the year. For all companies investing in Thailand, they will all face the increasing operating costs caused by rising wages and the inflation.
    The research adopts the case study method, a combination of in-depth interviews and SWOT analyzing the impacts of external environmental changes and internal resources on Y Company’s operations.
    Research finding shows that enhancing automation and seeking new sources of performance to maintain profits in the future is one of key strategies to keep company competitive. In additional, manufacturing industries used to pay more attention to the operation management and ignore the human resource management. Yet, with the gradual transformation of the company`s operating goals and products, the top management realized the importance of talents, and the impact of education and training on employee productivity.
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    描述: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    107363062
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0107363062
    数据类型: thesis
    DOI: 10.6814/NCCU202000965
    显示于类别:[企業管理研究所（MBA學位學程）] 學位論文

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