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| Title: | 動態能力與商業模式之個案分析
A Case Study on the Dynamic Capabilities and Business Models |
| Authors: | 姜慰慈
Chiang, Wei-Tzu |
| Contributors: | 邱奕嘉
Chiu, Yi-Chia
姜慰慈
Chiang, Wei-Tzu |
| Keywords: | 網路通訊產業
動態能力
商業模式
物聯網
Communication Industry
Dynamic capabilities
Business model
Internet of Things |
| Date: | 2020 |
| Issue Date: | 2020-08-03 18:35:22 (UTC+8) |
| Abstract: | 臺灣自1970年代起便開始重點培植資訊電子產業,期望以其為臺灣產業升級之主要動能。在政府大力支持及扶植下，不僅吸引了許多外資來臺設廠製造，加速民間產業發展，政府也積極向國際大廠取經，進行諸多技術轉移計畫，而後更進一步轉移技術至民間，並持續推動臺灣資訊電子產業之發展，最終促使臺灣中小企業家紛紛創業，加入此波產業發展之浪潮，本研究之個案公司即為一例。
隨著全球電子產業成長趨緩，本研究之個案公司在面對既有市場及客戶需求趨於飽和之際，以產品創新策略追求企業成長，故本研究為探究企業如何形塑發展策略及設計商業模式，以臺灣中小企業為研究對象，並以動態能力理論之分析框架觀察紀錄，其由原本之網路通訊產業，跨足發展物聯網事業之過程，也就是說企業在探知到市場潛在之成長機會後，經由與企業內外部環境之互動，逐步修正商業模式以達實現獲利之歷程，以期能釐清其間影響企業決策之重要因素何在。
故為求詳盡紀錄，本研究以深度訪談各發展階段之關鍵參與者之方式，綜合研發、產品管理及業務部門人員之觀點，深入觀察企業在「感知、實現、轉化」三大動態能力分析構面之學習及轉變，如辨識目標市場及客戶、內外技術評估分析、商業模式之設計及修正、個人及部門間專業知識轉移等之面向，最終得出以下兩大研究結論：一、企業在發展新事業時，在初期策略制定上，很大程度會受到既有成功經驗之影響，而有所盲點及誤判產生，但在實際與市場接觸後，企業即會隨時微調策略以達儘速實現獲利之目標；二、物聯網應用產品及服務是否能為市場所接受之關鍵因素在於其最終提供之應用方案是否能貼近真實使用情境並解決痛點。
Taiwanese government has been focusing on cultivating the information technology industry since 1970s in order to accomplish the purpose of industrial upgrading of Taiwan. With lots of supportive policies, Taiwan attracted many foreign investors to set up factories in Taiwan. On the other hand, Taiwanese government carried out many manufacturing technology transfer projects to learn the know-how from major international companies and then transferred those know-hows to private sectors initiatively to promote technology diffusion. Eventually, many Taiwanese entrepreneurs decided to start their own businesses to join this wave of industrial development. And the company being examined in this case is no exception.
The aim of this study is to explore the strategy and business models of a technology company through the lens of dynamic capability framework. In particular, what is investigated is how the company senses, seizes, and transforms opportunities. We use this case study to explore and discuss from the time when company decided to develop business on Internet of Things, to the time when solutions being installed and used.
This study uses a qualitative approach, in-depth interview with key participants of product and business development, to collect viewpoints from R&D, product management and business department staffs. This study records the major changes while the case company shaped and accomplished its business models. The main findings of the study are:
1. Enterprise is likely to be affected by its successful experience when developing new business or doing strategic plan. Therefore the misjudgment may limited opportunities and impede the performance. However, the strategy can be fine-tuned by interacting with the markets and engaging with the target customers for the purpose of gaining profit.
2. The IoT products and services would be generally accepted if the application scenario fit users’ everyday life and can solve their pain points. |
| Reference: | 中文參考文獻
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| Description: | 碩士
國立政治大學
科技管理與智慧財產研究所
103364122 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0103364122 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202000961 |
| Appears in Collections: | [科技管理與智慧財產研究所] 學位論文
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