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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/131060

Title:	商業企劃書：藉由app尋找運動同好 Business plan of a mobile app for seeking sports friends
Authors:	白歡悅 Paria, Claire
Contributors:	吳文傑 Wu, Jack 白歡悅 Claire Paria
Keywords:	手機應用程式運動認識人們雙語服務商業企劃書 Mobile application Sports Meet people Bi-lingual service Business plan
Date:	2020
Issue Date:	2020-08-03 17:48:36 (UTC+8)
Abstract:	My idea rises from a common problem that I also faced when I arrived in Taiwan: most people want to do sport, but often lose motivation after some time, not managing to keep up with their resolutions. This is mainly due to the lack of motivational support during the activity, or also because of the difficulty in finding other players to do team sports. Different schedules, skill levels, interests are only a few of the reasons that push people, in general, to give up time for sports. It is even harder for exchange students or expatriates when they move to another country where they do not know anybody, any sports clubs, and do not speak the language. In addition to that, I noticed that Taiwan gathers an impressive number of exchange students and many public sports facilities and fields. I have also noticed that many Taiwanese are looking for English-speaking ‘friends’ to talk to, to improve their English. From these observations I decided to work on ‘S-Match!’, a mobile application aiming at bringing together locals and expatriates through sports and improving both their mental and physical health. My service is primarily aimed at young, outgoing people (18-34 yo) who are used to using mobile apps, who like sports and who want to speak English. Through an intensive marketing campaign and partnerships with universities, I intend to reach a broad part of my target market within 2 years. My revenue will come from a Freemium business model, and from ads on the app. My thesis includes the entire business model for this application, from a general description of the company to the market analysis, going through the operational, marketing and financial plans. The major goal was to evaluate the feasibility of the project.
Reference:	How to launch an app: https://thinkmobiles.com/blog/how-start-app-business/ Business plan advices: https://www.entrepreneur.com/article/281416 https://bpifrance-creation.fr/entrepreneur/register?profil=entrepreneur https://www.creer-mon-business-plan.fr/business-plan/application-mobile/etude-de-marche Definitions: https://www.investopedia.com/terms/b/business-relations.asp https://blog.hubspot.com/marketing/inspiring-company-mission-statements smaato.com https://whatis.techtarget.com/definition/direct-competitor http://latticelabs.com/blog/2013/09/premium-freemium-subscription/ Market: Appannie.com Xerfi Statista.com https://www.alliedmarketresearch.com/mobile-application-market localytics https://themanifest.com/mobile-apps/mobile-app-usage-statistics-2018 inMobi comScore” Foreign students in Taiwan 10% of total university and college students in 2018 InterNations 2019 Expat Insider Survey Taiwan.gov.tw https://www.worldometers.info/world-population/taiwan-population/ Competitors: https://play.google.com/store/apps/details?id=com.rovo.rovo&hl=en_US&showAllReviews=true https://apps.apple.com/us/app/rovo-find-sports-buddies/id1044009295 https://rovo.co/home https://play.google.com/store/apps/details?id=com.meetup&hl=fr https://apps.apple.com/us/app/meetup/id375990038 https://www.meetup.com/fr-FR/ Toledano, Margalit (2017). "Emergent methods: Using netnography in public relations research". Public Relations Review. 43 (3): 597–604. Toledano, Margalit; Maplesden, Alexander (May 24, 2016). "Facilitating community networks: Public relations skills and non-professional organizers" (PDF). Public Relations Review. Legislation: https://fyxes.com/taiwan-regulations/ https://www.taipeitimes.com/News/taiwan/archives/2018/05/15/2003693112 https://www.legal500.com/doing-business-in/taiwan/ https://shieldgeo.com/setting-up-a-company-in-taiwan/ https://www.businessnewsdaily.com/8163-choose-legal-business-structure.html Thesis approved: CompareMe: An E-Commerce Platform assisting with the integration of foreigners in Taiwan – Sutdent: Redwan Halim – Teacher: Jack Wu – June 2018 – N. 10745 Business Plan of Diabetes Management App – Student: Chih Keng Lai – Teacher: Jack Wu – June 2018 – N. 10742 The Pricing Strategy of the Gyms in Taipei – Student: Heather Lin – Teacher: Jack Wu – July 2017 – N. 10625 Business Plan: 2minutes2claim – Student: Stanislas Soulié – Teacher: Dr. Glen H. Brodowsky - June 2018 – N. 10713 Business Plan for the Smarter Greenrobe Mobile Application – Student: Tina Chang – Teacher: Jack Wu – June 2016 – N. 10538 Interviews: My Room Abroad – Sébastien DE LOPHEM, COO & Co-Founder PlayCity mobile application - Nikola OBRADOVIC, Co-Founder Articles: Taiwan News – “Foreign students in Taiwan 10% of total university and college students in 2018” Financial part: https://www.quora.com/How-much-money-does-a-free-app-make-from-advertising https://www.appstud.com/fr/guides/agence-mobile/app020/ https://www.app-press.com/blog/whats-the-cost-to-maintain-an-app https://www.creativebloq.com/features/best-laptop-for-programming https://www.techradar.com/news/best-dedicated-server-hosting-providers https://www.techrepublic.com/blog/software-engineer/app-store-fees-percentages-and-payouts-what-developers-need-to-know/ https://tradingeconomics.com https://www.theverge.com/21250695/best-laptops https://www.webfx.com/how-much-does-social-media-advertising-cost.html Others: https://www.journalducm.com/generations-x-y-z/ Wikipedia
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 108933066
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0108933066
Data Type:	thesis
DOI:	10.6814/NCCU202000989
Appears in Collections:	[International MBA] Theses

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