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Title:	以回收材料製作自行車騎士服裝之商業企劃書 LATOYA Conscious Cycling Apparel
Authors:	連卉嵐 Herrera, Ana Victoria
Contributors:	張大為 Chang, David 連卉嵐 Ana Victoria Herrera
Keywords:	騎腳踏車女人衣著永續性回收哥倫比亞 Cycling Women Clothing Sustainability Recycled Colombia
Date:	2020
Issue Date:	2020-08-03 17:48:04 (UTC+8)
Abstract:	This business plan outlines the feasibility and strategy for starting an affordable, stylish, and environmentally mindful cycling apparel brand, dedicated to flattering women’s bodies. The brand main goal is to empower women to achieve their best results while taking part in a meaningful positive impact on our planet. Over the years, cycling has been presented as a men’s sport and everything was developed to satisfy male riders and their specific needs. Nowadays, with more females entering the cycling market, there is an underlying gap to fulfill their cycling apparel needs in terms of quality, design, and appropriate fit. Besides, fabrics used to create cycling apparel have changed radically over the years; and the evolution towards disposable fashion has also impacted this industry, creating a massive impact on our environment. At LATOYA, we want to take things a step further, creating cycling clothes that not only look and feel good but are also contributing to save and protect our planet by using recycled materials on its fabrics, compostable packaging, and intelligent tags; without sacrificing performance, comfort and style. The business is conceived as e-commerce and it will start reaching the Colombian market. The data presented in this document provides an optimistic perspective on the viability of the business plan and its financial implications. It shows how the brand can solve a problem with transparency, innovation, mutuality, quality, and empowerment.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 107933065
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0107933065
Data Type:	thesis
DOI:	10.6814/NCCU202000715
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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