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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/131045
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| Title: | ";橋";智利中部之面膜產業
QIÁO: Business of Cosmetic face sheet mask in Central Chile |
| Authors: | 白思瀚
Herrera, Alejandro Barrios |
| Contributors: | 林月雲
Lin, Carol
白思瀚
Alejandro Barrios Herrera |
| Keywords: | 面膜
台灣
智利
面部護理
化妝品
零售業
Sheet masks
Taiwan
Chile
Face care
Cosmetics
Retail |
| Date: | 2020 |
| Issue Date: | 2020-08-03 17:46:40 (UTC+8) |
| Abstract: | This business plan provides the strategic analysis and a feasibility study for founding a company which will provide facial care to Chilean women primarily via a heretofore unused channel: beauty salons. The goal of the company is to provide said product through a format that is fairly innovative for the average Chilean consumer. Our portfolio will initially be based on 100% Taiwanese products containing traditional and new active ingredients that meet the skin care needs of Chilean women: moisturizing, nourishing, and anti-aging.
Skin and hair care is a major part of the essence and culture of the overwhelming majority of Chilean woman. As it is surrounded by natural barriers such as the Atacama Desert, the Andes mountains, the Pacific Ocean, and the South Pole, Chile is somewhat isolated from other Latin American countries. The diversity of climates within the country attracted the arrival of immigrants from Europe. This mixture of races added to the local population and ethnicity has outlined a new character in Chilean women. The mentioned diversity of climates, in some cases different from other countries from the continent, has caused Chilean women to develop unique consumer behavior patterns for cosmetic products as opposed to the rest of the hemisphere.
The economic integration of Chile with Asia-Pacific has long facilitated the arrival and acceptance of products beyond high-tech innovations. In this context, our company aims to be the leader in providing face sheet mask utilizing ingredients sourced in Asia and/or Chile. |
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D’Souza, A. (2018). LAMEA Sheet Face Mask Market By Fabric Type (Cotton, Non-woven, Hydrogel, Bio-cellulose), Distribution Channel (Offline, Online), Category Type (Mass Sheet Face Masks, Premium Sheet Face masks), End User (Female, Male). KBV Research. Retrieved from: https://www.kbvresearch.com/lamea-sheet-face-mask-market/
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Instituto Nacional de Estadísticas (INE)Chile (2020). Mujeres y hombres en el Mercado Laboral. Retrieved from: https://www.ine.cl/docs/default-source/genero/infografías/infografías2/infografía-género-y-mercado-laboral-(ene)-2020.pdf?sfvrsn=500dbfe5_3
Koljatic, M. (1984). Exposition at first Congress of Marketing Icare. National Association of Advertisers. Retrieved from: https://www.anda.cl/wp-content/uploads/2019/05/GfK_GSE_190502_FINAL.pdf
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LEY-20659 08-FEB-2013 Ministerio de Economía, Fomento y Turismo, Subsecretaría de Economía y Empresas de Menor Tamaño. (2013). Ley Chile - Biblioteca Del Congreso Nacional. Retrieved from: https://www.leychile.cl/Navegar?idNorma=1048718
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Muñoz, A. (2018). Chile es el país de la región con mayor gasto per cápita en productos cosméticos. BioBioChile - La Red de Prensa Más Grande de Chile. Retrieved from: https://www.biobiochile.cl/noticias/economia/actualidad-economica/2018/10/18/chile-es-el-pais-de-la-region-con-mayor-gasto-per-capita-en-productos-cosmeticos.shtml
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The Allied Market Research. (2020). Global sheet Face Mask market Expected to reach $392.1 million By. Retrieved from: https://www.alliedmarketresearch.com/press-release/sheet-face-mask-market.html
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933035 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107933035 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202001079 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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| 303501.pdf | | 2540Kb | Adobe PDF2 | 59 | View/Open |
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