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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/131044


    Title: ";ARTE FORMOSA";: 宏都拉斯第一間台灣式文具店
    “ARTE FORMOSA”: A Business Plan for the First Taiwanese Stationery Store in Honduras
    Authors: 謝敏蓉
    Zelaya, Dawirina Daniela Armijo
    Contributors: 劉秀明
    Liu, Sandra
    謝敏蓉
    Dawirina Daniela Armijo Zelaya
    Keywords: 文具用品
    精神健康
    千禧世代
    美術用品
    藝術
    stationery
    mental health
    millennials
    art supplies
    art
    Date: 2020
    Issue Date: 2020-08-03 17:46:29 (UTC+8)
    Abstract: ARTE FORMOSA is the first stationery store to open in Honduras that offers products made exclusively in Taiwan. A new store layout designed to enhance customer experience and a wide variety of new and different goods for individuals that use art supplies as a hobby or for professional reasons. Aside from products, the business will offer artistic and mental health-related workshops and talks for customers that are searching to improve their artistic skills, self-care, wellbeing, crafts elaboration, and more.
    Even with the development of the digital era, stationery is a market that is still growing, with many young adults choosing art as a relaxation method, many new trends have arisen and have been spread due to the popularity of social media. And with more local crafters and artists starting their own small business, it seems that the artistic and handmade products will continue to gain popularity.
    ARTE FORMOSA will be a business with an active social responsibility goal, focused on the causes of making art available to young skillful students from low-income families, education for rural and indigenous communities, and promotion of the importance of mental health. Activities and events will be organized to support different communities throughout the year.
    Reference:  SICE: Novedades de Política Comercial: Tratado de Libre Comercio El Salvador-Honduras-Taiwán. (2020). SICE. http://www.sice.oas.org/Trade/SLV_HND_TWN_FTA_s/Index_s.asp
     Pueblos Indígenas de Honduras | Territorio Indígena y Gobernanza. (2019). Territorio Indigena y Gobernanza. http://territorioindigenaygobernanza.com/web/hon_07/
     C. (2019a, July 22). Perfil del Millennial en Honduras 2019. COHEP. http://cohep.com/sdm_downloads/perfil-del-millennial-en-honduras-2019/
     INDICADORES CIFRAS DE PAÍS 2018. (2018). INE-Instituto Nacional de Estadística. https://www.ine.gob.hn/V3/imag-doc/2019/09/cifras-de-pais-2018.pdf
     Parker, P. (2020).  (HS: 870324) Product Trade, Exporters and Importers. OEC - The Observatory of Economic Complexity. https://oec.world/en/profile/hs92/17870324
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    107933033
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0107933033
    Data Type: thesis
    DOI: 10.6814/NCCU202000996
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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