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| Title: | 職務適配與企業品牌關聯性之研究 — 以自我概念為中介變項
Mediating role of self-concept on the relationship between person-job fit and corporate branding |
| Authors: | 高羽彤
Kao, Yu-Tung |
| Contributors: | 林月雲
Lin, Carol
高羽彤
Kao, Yu-Tung |
| Keywords: | 個人-工作適配
自我概念
公司品牌化
工作知能
雇主品牌化
person-job fit
self-concept
corporate branding
KSAs
employer branding |
| Date: | 2020 |
| Issue Date: | 2020-08-03 17:46:00 (UTC+8) |
| Abstract: | In the information explosion era, branding strategy not only influences the product and service market, branding can also be extended to the domain of human resource management. That is, corporate branding has great impact in the labor market. A strong corporate brand would help the company to attract prospective employees as well as retain existing ones to ensure they are engaged in brand culture and commitment. Some researchers use the terms employer branding and internal branding synonymously, however, they focus on different domains. This research will elaborate the difference of these two terms from human resource aspect while incorporating marketing theory simultaneously.
Human capital is the collective of an employee’s knowledge, skills, abilities, and attitudes, which are linked closely with the organizational performance. The match between individual capabilities and the job requirements, i.e. person-job fit, are critical in the recruitment and selection process. In other words, an employee with high level of knowledge, skills and abilities will allow him or her to perform high value-added task more efficiently and effectively. However, employee’s capabilities match the job requirements is necessary but not sufficient. Self-concept, the hidden characteristic, is outlined as how individuals describe themselves. It plays a cognitive role mediating how people behave and perceive in an interactive social manner. It is importance to match the individual’s self-concept with job tasks in order to raise individual’s motivation and job performance. This research will elaborate the cognitive role of self-concept on identity theory, social identity theory, and further discuss the brand engagement manifested in self-concept. It will also address possible mediating effects between person-job fit and employer branding. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933006 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107933006 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202001130 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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