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| Title: | 臺灣十大境外基金之媒體報導與其基金規模關聯性研究
A Study on the Relationship between Media Coverage of Taiwan`s Top Ten Offshore Funds and Their Fund Size |
| Authors: | 陳美甄
Chen, Mei-Chen |
| Contributors: | 陳憶寧
Chen, Yi-Ning
陳美甄
Chen, Mei-Chen |
| Keywords: | 內容分析法
框架
財經新聞報導
基金新聞
基金規模
Content analysis
Frames
Financial news coverage
Fund news
Fund size |
| Date: | 2020 |
| Issue Date: | 2020-08-03 17:20:05 (UTC+8) |
| Abstract: | 本研究主要目的為分析國內專業財經媒體報導如何建構及呈現臺灣十大境外基金新聞內容、相關議題及框架，採用內容分析法為基礎，進行基金新聞樣本的量化歸納，研究樣本期間為2008年1月1日至2019年12月31日，共計12年，國內二家專業財經報紙《經濟日報》與《工商時報》的臺灣十大境外基金新聞為樣本分析對象，共4,081則報導。研究結果顯示：《經濟日報》主要呈現在B2及B3版位，《工商時報》主要集中於C2版面；報導篇幅以500-1,000字為主；報導形式以文字搭配圖表數據為主，報導類型以純新聞為主；報導議題則以布局策略為主，品牌資產及財經趨勢為輔；消息來源數量以單一消息來源為主，主要消息來源以金融產業及人士的分析、解釋與預測為主，其次為國際金融資訊平台的說明；報導框架則以投資框架為主；然而，在不同框架論述中有不同的運作力，映照出每一年度入榜臺灣十大境外基金主流投資產品的建構成因與策略對應；此外，媒體報導偏向多抱持正面立場。最重要的，迴歸分析結果發現，臺灣十大境外基金之媒體報導與其基金規模關係密切，當新聞曝光數量越多，對基金規模普遍有顯著的正相關。一直以來，臺灣的基金市場受到境外基金業者高度重視，期望本研究的結果，能為有意進入臺灣市場的境外基金業者，帶來些許價值及策略建議。
This study aims to analyze how media coverage of domestic professional financial newspapers present the issues, news frames and formation process of offshore fund news in Taiwan. Content analysis is, in this study, applied to implementing the quantitative induction of fund news samples. The analysis objects of the research samples are based upon two domestic professional financial newspapers, Economy Daily News and Commercial Times, ranging from January 1, 2008 to December 31, 2019, totaling 12 years, with 4,081 news focusing on the content and presentation of the reports on Taiwan`s top 10 offshore funds. The analysis results indicate that the top ten offshore fund news coverage in Taiwan lies mainly in funds in page B2 and page B3 of Category B in Economic Daily News, and financial commodities in page C2 of Category C in Commercial Times. The length of the report ranges from 500 to 1,000 words, whose content is verified with text accompanied by chart data. Straight news is the main type of news coverage. The core topics of the reports are layout strategies, supplemented by brand equity and financial trends. In the selection of news sources, often cited are the analysis, prediction and interpretation of financial industry and professionals from a single source, and the information from international financial information platform is used as an auxiliary explanation. The reporting framework is dominated by investments, followed by economic events and activities. However, they vary greatly in different news framework, reflecting the formation causes and strategic correspondence of the mainstream investment products of the top ten offshore funds in Taiwan every year. Most of the reports tend to adopt a positive position to see Taiwan`s financial industry. Meanwhile, media coverage of Taiwan`s top ten offshore funds is closely related to their fund size. The higher the number of news reports, the bigger the fund size is. The international asset management companies have always put a higher premium on Taiwan`s fund market. It is expected that the results of this study will eventually give some valuable references and strategic suggestions to the offshore fund management companies that intend to enter Taiwan`s financial industry. |
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| Description: | 碩士
國立政治大學
傳播學院碩士在職專班
107941015 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107941015 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202000950 |
| Appears in Collections: | [傳播學院碩士在職專班] 學位論文
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