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    题名: 閱聽人情感需求及追劇愉悅感關聯分析
    Analysis on the Relationship Between Audience’s Need for Affect and Enjoyment of Binge-watching
    作者: 陳旭洋
    Chen, Hsu-Yang
    贡献者: 黃葳威
    陳旭洋
    Chen, Hsu-Yang
    关键词: 追劇
    情感需求
    傳輸理論
    愉悅感
    日期: 2020
    上传时间: 2020-07-01 14:07:09 (UTC+8)
    摘要: 隨著線上串流技術發達，追劇已經成為常見的行為。為了看完整系列影集，人們會長時間坐著，一次性連續看完好幾集。OTT 平台日益普及，其性質改變了人們使用媒體的方式，讓閱聽人能夠自主的、隨時隨地的選擇想要看的影片，人們利用 OTT 追劇的時間也越來越長，其相關現象值得深入觀察。
    過去研究者們發現，閱聽人會由於追劇而受到心理或生理上的負面影響，或是對於追劇產生負面態度，在此情況下，令人好奇人們是否仍然能夠從追劇行為中感受到愉悅感，進一步追問，人格特質是否會對此造成影響？從文獻回顧中，本研究發現追劇程度等因素可能會影響追劇愉悅感，而情感需求這項人格需求可能會透過傳輸的影響，在其背後發揮作用。因此，本研究提出三個研究問題，試圖以問卷調查法探究追劇如何影響愉悅感、情感需求如何影響追劇程度以及情感需求如何影響愉悅感。
    結果發現，閱聽人會因為追劇時間和頻率提高，或者在追劇過程中的傳輸程度越高，而提升從追劇行為中感受到的愉悅感；再來，當人們接近情緒的意願越高，而且投入於追劇過程中，便會花越多時間追劇；最後，當人們接近情緒的意願越高，就會在追劇行為中感受到更多程度的愉悅感，若人們因此花更多時間追劇，也有相似結果。
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    描述: 碩士
    國立政治大學
    傳播學院傳播碩士學位學程
    107464034
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0107464034
    数据类型: thesis
    DOI: 10.6814/NCCU202000534
    显示于类别:[傳播學院傳播碩士學位學程] 學位論文

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