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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/130458


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    題名: Revisiting Online Video Popularity: A Sentimental Analysis
    作者: 陳立民
    Chen, Li-Ming
    Chang, Wei-Lun
    Verkholantsev, Alexey
    貢獻者: 企管系
    關鍵詞: Online video popularity;online video ranking;online video visibility;sentiment analysis
    日期: 2019-07
    上傳時間: 2020-06-29 09:33:34 (UTC+8)
    摘要: This research deploys sentiment analysis to investigate the influence of comments and construct a video popularity model. We selected eight channels on YouTube to examine the proposed model in terms of 306 videos and 59,103 comments and we collected 200 samples. The results showed high number of views may not result in high positive comments. The influence of own factors of videos such as title of videos, video thumbnail, and content was higher than objective factors such as number of views, like or dislike, and sentiment analysis. Finally, we discovered sentiment indirectly influences the decision of watching behavior.
    關聯: Cybernetics and Systems: An International Journal, Vol.50, No.6, pp.563-577
    資料類型: article
    DOI 連結: https://doi.org/10.1080/01969722.2019.1646012
    DOI: 10.1080/01969722.2019.1646012
    顯示於類別:[企業管理學系] 期刊論文

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