政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/130231

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政大機構典藏 > 商學院 > 科技管理與智慧財產研究所 > 期刊論文 > Item 140.119/130231

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题名:	Creating value through the performing arts festival: A multi-stakeholder approach
作者:	張瑜倩 Chang, Yu-Chien
贡献者:	科管智財所
关键词:	value;performing arts;festival;multi-stakeholder;arts-based research
日期:	2020-01
上传时间:	2020-06-22 14:32:41 (UTC+8)
摘要:	‘Value’ is an important and developing research topic in the field of marketing; however, the research on how value is co-created through stakeholders’ interaction remains limited. This study argues that an arts festival as a collective art production acts as a platform through which the stakeholders co-create value. By employing the publically-funded Huashan Living Arts Festival in Taiwan, which focuses on performing arts, as a case for collecting longitudinal data, this study explores how the stakeholders interact to co-create and obtain value. The findings reveal that value is co-created through the interactions between the stakeholders, rather than by a single stakeholder, in an arts festival. A proposed framework of value co-creation identifies the process and stakeholders’ interaction with regard to a performing arts festival, from a macro-level context.
關聯:	Journal of Macromarketing, 40:2
数据类型:	article
DOI 連結:	https://doi.org/10.1177/0276146719894627
显示于类别:	[科技管理與智慧財產研究所] 期刊論文

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