政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/130227

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113311/144292 (79%)
Visitors : 50940552 Online Users : 958

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Commerce > Department of MIS > Periodical Articles > Item 140.119/130227

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/130227

Title:	Influences of Place Attachment and Social Media Affordances on Online Brand Community Continuance
Authors:	張欣綠 Chang, Hsin-Lu Wang, Kai Tai, Jeffrey C.F.
Contributors:	資管系
Keywords:	Online brand community;Service experience ;Brand engagement ;Place attachment ;Social media afordances ;Continuance intention
Date:	2021
Issue Date:	2020-06-22 14:31:47 (UTC+8)
Abstract:	The emergence and rapid development of social media have brought customers to become an indispensable part of brand activities through conversation and co-creation with the brand. Factors affecting customers’ intentions to continually participate in online brand communities thus present a research opportunity to be explored. From the contextual and instrumental viewpoints, this study examines the effects of place attachment and social media affordances on online brand community continuance and the mediating roles of service experience and brand engagement. A model with seven hypotheses is tested using a sample of 231 online survey respondents. The PLS analysis shows that both service experience and brand engagement have positive influences on continuance intention. Also, the proposed impact of place attachment and social media affordances on service experience and brand engagement are partially supported. The results indicate that placement attachment and social media affordances indirectly drive users to continually participate in online brand communities through improving their service experience and brand engagement. The theoretical and practical implications of this study are discussed.
Relation:	Information Systems and e-Business Management
Data Type:	article
DOI link:	http://dx.doi.org/10.1007/s10257-019-00418-7
DOI:	10.1007/s10257-019-00418-7
Appears in Collections:	[Department of MIS] Periodical Articles

Files in This Item:

File	Description	Size	Format
140.pdf		913Kb	Adobe PDF2	449	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...