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    政大機構典藏 > 傳播學院 > 期刊論文 >  Item 140.119/130169


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    題名: Motivation and trust: How dual screening influences offline civic engagement among Taiwanese Internet users
    作者: 林翠絹
    Lin, T. T. C.
    貢獻者: 傳播學院
    關鍵詞: dual-screening use;information-seeking motivation;discussion motivation;social media trust;civic engagement attitudes;civic engagement behaviors
    日期: 2019-12
    上傳時間: 2020-06-22 10:48:46 (UTC+8)
    摘要: With growing multiscreen video consumption and civic engagement, Taiwan serves as a suitable context to investigate the motivations of dual-screening use and its effects on Internet users’ civic engagement attitudes and behaviors. Structural Equation Model was applied on a national web survey involving 741 dual screeners. Results show that discussion motivation and social media trust have a strong, positive association with dual-screening use, whereas information-seeking motivation has not. In addition, the dual-screening use that is strongly and positively associated with users’ civic engagement attitudes can positively predict offline civic engagement. Moreover, the youngest dual screeners are likely more motivated to discuss civic issues than their older counterparts. Implications of dual-screening use for civic engagement are discussed.
    關聯: International Journal of Communication, 2019, Vol. 13, p4663-4681
    資料類型: article
    顯示於類別:[傳播學院] 期刊論文

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