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    題名: Extending society : the role of personal networks and gratification-utilities in the use of interactive communication media.
    作者: 林淑芳
    Lin, Shu-Fang
    Dimmick, John
    Ramirez, Artemio
    Wang, Tao
    貢獻者: 傳播學院
    關鍵詞: email;gratifications;instant messaging;interactive communication technologies;personal networks;telephone
    日期: 2007-01
    上傳時間: 2020-06-22 10:47:46 (UTC+8)
    摘要: This study examined the relationship among personal network characteristics, gratification- utilities and the frequency of use of three interactive communication technologies (landline telephone, email and instant messaging). A conceptual framework is presented, providing a rationale for three hypotheses predicting positive relationships between personal network characteristics (size, intimacy and physical proximity), gratification- utilities and frequency of use. The participants were 286 college students, whom research shows are primary users of interactive media. Hypotheses 1 and 2, proposing a link between network characteristics and gratification- utilities with frequency of use, were supported, while Hypothesis 3, predicting a link between the prior two variables, was only partially supported. Frequency of use was associated more strongly with network characteristics than with gratification- utilities across the three technologies. Of the network characteristics, network size was significantly associated with gratification- utilities. Directions for future research are discussed.
    關聯: New Media & Society, Vol.9, pp.795-810
    資料類型: article
    DOI 連結: https://doi.org/10.1177%2F1461444807081225
    DOI: 10.1177%2F1461444807081225
    顯示於類別:[傳播學院] 期刊論文

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