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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/130009


    Title: 策略九說(三版)
    Authors: 吳思華
    Wu, Se-Hwa
    Contributors: 科管智財所
    Date: 2000-09
    Issue Date: 2020-05-28 11:29:47 (UTC+8)
    Abstract: 「在動態環境下,因為對未來很難預期,應該做的事不是去猜測未來,而是不斷深化屬於自己的核心技術或核心資源。如果能深化核心資源,即使外在環境非常快速,你仍擁有比較有利的條件去因應。」談到策略管理的專著,《策略九說》可說是國內無人不知無人不曉的最重要著作,更是國內各大專院校指定的上課教材、企業內部或各機構所組讀書會的研討讀物。吳思華博士將散見於不同領域或文獻中的九種策略管理學說與理論,整理歸納並扼要說明;更進一步自企業之基本目標出發,整合所列九說彼此間的關係。本書兼顧理論在實務上的應用,有效協助企業決策者在不同層次競技場中解析競爭局勢。
    Relation: 企畫叢書, 臉譜出版
    Data Type: book
    Appears in Collections:[科技管理與智慧財產研究所] 專書/專書篇章

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