政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/129816

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政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/129816

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题名:	A Multilevel Study of Brand-Specific Transformational Leadership: Employee and Customer Effects
作者:	韓志翔 Han, Tzu-Shian 江旭新 Chiang, Hsu-Hsin McConville, David
贡献者:	企管系
关键词:	Brand-specifc TFL;Brand commitment ;Brand citizenship behavior ;Customer citizenship behavior;Customer-based brand equity
日期:	2019-12
上传时间:	2020-05-25 15:49:00 (UTC+8)
摘要:	In this study, we examine the efects of brand-specifc transformational leadership (TFL) on the brand-related attitudes and behaviors of employees and customers. We test relationships between brand-specifc TFL and employees’ brand commitment and brand citizenship behavior and then the resulting efects on customer citizenship behavior and customer-based brand equity. Data from 18 international tourist hotels in Taiwan, including 136 supervisors, 268 employees and 221 customers, were analyzed using hierarchical linear modeling to investigate the multilevel relationships. Support is found for all hypotheses. The fndings advance understanding of brand-specifc TFL and the efects this leadership style can have on the brand-related attitudes and behaviors of both employees and customers.
關聯:	Journal of Brand Management, 27, 312–327
数据类型:	期刊論文
DOI 連結:	https://doi.org/10.1057/s41262-019-00182-6
DOI:	10.1057/s41262-019-00182-6
显示于类别:	[企業管理學系] 期刊論文

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