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政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/129259

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Title:	Foreign Market Entry:Production-Related Strategies
Authors:	于卓民 Yu, Chwo-Ming J.
Contributors:	企管系
Date:	1990-04
Issue Date:	2020-04-16 11:43:30 (UTC+8)
Abstract:	This paper examines the profit to a firm of different production-related strategies for entering a foreign market. The entry strategies examined are foreign direct investment, exclusive licensing, multiple licensing, joint venture, and a combination of joint venture and licensing. It is shown that even though the entering firm is able to charge the optimal licensing fee, foreign direct investment generates the highest profit and is thus the dominant entry strategy in many contexts. This paper also suggests counter-strategies for responding to government restrictions on firms` entry.
Relation:	Management Science, Vol.36, No.4, pp.476-489
Data Type:	article
Appears in Collections:	[企業管理學系] 期刊論文

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