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    Title: 如願以償還是適得其反？政策議題的更正訊息傳播意願與闢謠效果
    Will policy misconception correction succeed or backfire? The willingness to spread corrections and the efficacy of correcting policy misconceptions.
    Authors: 許欣慈
    Hsu, Hsin-Tzu
    Contributors: 黃東益
    Huang, Tong-Yi
    許欣慈
    Hsu, Hsin-Tzu
    Keywords: 更正訊息
    逆火效應
    錯誤認知
    Correction
    Backfire Effect
    Misconception
    Date: 2019
    Issue Date: 2020-03-02 11:20:18 (UTC+8)
    Abstract: 本研究旨在探討更正訊息是否具有糾正民眾既有錯誤認知的效果，除檢視相關學術理論是否得以驗證於我國實務外，更進一步探討政策議題的更正訊息會對民眾的傳播意願與政策認知變化程度造成何種影響，同時也以實務角度討論政府角色發表更正訊息的優勢與劣勢。
    為此，本研究以準實驗設計方法中的不等控制組前後測方式針對以下三項研究問題進行深入探討，分別為民眾是否具有更正訊息的傳播意願、更正訊息是否具有糾正效果，以及訊息來源的不同是否會造成差異。本研究有幾項重大研究成果，首先，在更正訊息的傳播方面大部分受測者皆表達正面的接收意願，不過少有受測者具有分享意願，導致更正訊息無法觸及更多目標群體，因此本研究認為相較之下更正訊息傳播上會面臨到民眾缺乏分享意願的困境，研究中也證實資訊有用性與政黨傾向在更正訊息的傳播上具有重要意義。
    其次，有關更正訊息能否發揮糾正效果並達成闢謠目標，研究結果指出閱讀更正訊息的確會改善民眾在政策議題方面既有的錯誤認知，且本次實驗並未出現逆火效應，對相反政黨立場者而言，更正訊息雖然不具有顯著的糾正效果，仍未因此導致錯誤認知加深的反效果，因此針對更正訊息是「如願以償還是適得其反？」的問題，本研究傾向於樂觀的看待並認同更正訊息確實能夠糾正民眾的錯誤認知。最後，針對更正訊息來源的差異比較，政府與第三方事實查核組織在各項評比中幾乎沒有差異，過去對於政府擔任更正訊息發訊者角色的擔憂在本次實驗中未獲證實。
    This research examines whether corrections can reduce citizens’ policy misconceptions. I review previous studies to assess its efficacy in Taiwan, and conclude with a discussion of the spread intention and misconceptions changed by corrections. Moreover, I practically examine the strengths and weaknesses of government-corrected policy misconceptions.
    This research presents results from the testing of voluntary participants using nonequivalent pretest–posttest group designs of a quasi-experimental method, which is proposed to analyze three research issues, namely the willingness to spread corrections, the efficacy of correcting policy misconceptions, and the differences between government and other sources of the corrections. First, I discovered that most participants express a positive intention to accept correction, but few of them want to share it. That makes it difficult for sources to spread corrections. The research also confirms that informational usefulness and the tendency of politics have important significance in the spreading of corrections.
    Second, the results indicate that reading corrections does, in fact, reduce existing misperceptions of policy issues, and finds no evidence of the backfire effect described by Nyhan and Reifler (2010). Even those who opposed the policy did not compound their misconceptions. Therefore, the answer to the question, “Will policy misconception correction succeed or backfire?” tends to be optimistic. Correction can reduce citizens’ policy misconceptions. Finally, regarding the comparison of the source of correction, there is almost no difference between government and fact-checking organizations in various evaluations. The concern about the government’s role as the source of correction is not confirmed in this research.
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    Description: 碩士
    國立政治大學
    公共行政學系
    106256021
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106256021
    Data Type: thesis
    DOI: 10.6814/NCCU202000203
    Appears in Collections:[Department of Public Administration] Theses

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