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Title:	捷運劍潭站親子飯店商業計畫 Business plan for a family hotel in MRT Jiantan station
Authors:	陳思潔 Chen, Jessica
Contributors:	吳文傑 Wu, Jack 陳思潔 Chen, Jessica
Keywords:	家庭飯店捷運劍潭 Family Hotel MRT Jiantan
Date:	2020
Issue Date:	2020-03-02 11:08:34 (UTC+8)
Abstract:	MRT Jiantan Station is located in Shilin District in Taipei City. It is in the neighborhood of Taipei Children’s Amusement Park, National Taiwan Science Education Center, and Taipei Astronomical Museum. Every year there are approximately five million visitors in these three venues. In 2021, the Taipei Science and Art Park which combined with these three venues will hold its grand opening. It is expected to attract more visitors in this area. On the other hand, in the last few years many five-star hotels and boutique hotels have transformed to aim at family market. Parents are interested in experiencing children-oriented family trip. The three venues are rich in tourism resources, and it is suitable to arrange a two-day or three-day trip around this area. Therefore building a family hotel nearby could be a reasonable and profitable option. Taipei Rapid Transit Corporation (TRTC) cooperates with Taipei City’s TOD policy, and is currently seeking suitable business items for individual MRT station according to their traffic and commercial conditions. Hence, TRTC is the main proposal object of this business plan. Constructing a family hotel in MRT Jiantan Station will create regional economic effect and form a “family industry” in the area, like Disney Resort. The family hotel will launch ticket package with those three venues to make differences between other hotels.
Reference:	Booking.com https://www.booking.com/index.zh-tw.html TripAdvisor https://www.tripadvisor.com.tw/?fid=9de501ac-215f-46fd-af76-1fc88c778135 Taipei Rapid Transit Corporation https://www.metro.taipei/ Department of Rapid Transit Systems, Taipei City Government https://english.dorts.gov.taipei/ Taipei Performing Art Center https://oma.eu/projects/taipei-performing-arts-center Ministry of Education https://english.moe.gov.tw/mp-1.html National Housing and Urban Regeneration Center https://www.hurc.org.tw/ Mamilove https://mamilove.com.tw/ MOS Burger https://www.facebook.com/mosburger.tw/ TRAVELER Luxe https://www.travelerluxe.com/article/desc/170000533 kkday https://www.kkday.com/zh-tw Taiwan News https://www.taiwannews.com.tw/en/index Department of Land Administration, M.O.I. https://easymap.land.moi.gov.tw/ Facebook Fan Page https://www.facebook.com/djanday
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 103933012
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0103933012
Data Type:	thesis
DOI:	10.6814/NCCU202000225
Appears in Collections:	[International MBA] Theses

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