| Reference: | 中文部份:
書籍
王惠芳(2016)。探討品牌權益所隱身消費知覺之決策途徑：以運動用品網站為例。碩士論文。國立勤益技術學院。台中。
吳祉芸(2002)。兩岸品牌個性之跨文化比較─以報紙廣告為例。國立政治大學企業管理研究所碩士論文
張聖德(2007)。台灣自有品牌家具業導入設計行銷之輔助效益。碩士論文：雲林科技大學，雲林縣。
曾國維(2007)。市場為導向的價值鏈-以住宅室內裝修產業為例研究成果報告(精簡版)。雲林。雲林科技大學。
趙彥傑(2018)。客製化服務、品牌形象與知覺價值影響消費者購買意願-以知名運動品牌為例。桃園。龍華科技大學。
鄭婉如(2010)。家具品牌形象與廣告效果對購買行為之因素分析。中華大學。
鄭英輝(1998)。品牌人格與產品類別對品牌延伸評價的影響。國立中央大學企業管理研究所碩士論文。
劉若怡(2009)。品牌文化的創造：以無印良品為例。碩士論文，世新大學，台北市。
劉孟函(2015)。內部品牌化、品牌心裡擁有感、品牌承諾與品牌公民行為關係之探討。碩士論文。國立聯合大學。
Aaker, D. A., & Biel, A. L. ([1993] 1995)。《品牌經營：如何和創造品牌資產(Brand equity& advertising: Advertising’s role in building strong brands)》（朝陽堂編輯部）。台北：朝陽堂文化。
Aaker, D. A., & Joachimsthaler, E. ( 2002).高登第譯，《品牌領導(Brand leadership)》。台北：天下文化。
Aaker, D. A. Building Strong Brands，(2000).沈雲驄、湯宗勳譯，品牌行銷法則：如何打造強勢品牌，商業周刊出版 (原文於 1998 年出版)。
David A. Aaker，(2000).品牌領導,頁8、頁23。
Kevin Lane Keller ,(1997). 策略品牌管理 頁10。
Marshall King (2006) Brand is your Trump Card (金恩堯譯), 前景文化出版社
網際網路
上海家具設計周發表於設計, 24.03.2017設計圈都該認識他，設計鬼才Karim Rashid 檢自: https://kknews.cc/zh-tw/design/z6aqavp.html
小小編-小野人 28.03.2014 來自法國的跨領域設計鬼才---飛利浦．史塔克檢自: www.eayko.com/uncategorized/
明明知,Dao 07.01.20,看懂Kelly Hoppen的設計風 檢自:http://kknews.cc/design/rpxggk4.html
明日誌編輯部, 08.08.2013,【設計鬼才專題】設計無所不在，徹底入侵人們生活-法國鬼才Philippe Starck 檢自:www.mottimes.com/cht/article_detail.php?serial=519&type=1
空間設計精選, 07.06.2016,全球貴族名流追捧的「寵兒」，連貝克漢夫婦的愛巢也由他打造 , 檢自: http://kknews.cc/design/59egogol.html
空間環境與建築,設計家居, 09.08.2011,多好萊塢明星都為之瘋狂的Kelly Hoppen檢自:http://www.mydessy.com/kelly-hoppen
建E室內設計, 14.03.2017 , Kelly Hoppen 10個能夠賦予你靈感的設計項目檢自:http://kknews.cc/zh-tw-design/2qlg3ge.html
設計癖, 04.09.2014 , 美國鬼才工業設計師Karim Rashid驚天之作檢自:https://kknews.cc/home/k5m5bb.html
新浪家居, 09.10.2017, 英國設計女王凱莉赫本，遇見首創天禧檢自:http://kknews.cc/news/yn4n4n.html
瘋設計, 28.03.2017,菲利普．史塔克Philippe Starck美學中的極簡、幽默與純粹檢自:https://www.fundesign.tv/菲利普．史塔克-philippe-starck-美學中的極簡、幽默與純粹/
瘋設計, 28.03.2017,菲利普．史塔克Philippe Starck-當代最具影響力的設計鬼才檢自:https://www.fundesign.tv/菲利普．史塔克-philippe-starck-當代最具影響力的設計鬼才
賽瑞克斯,2015,品牌是甚麼, 檢自: http://marketingbible.wordpress.com/2015/03/11/品牌的定義/ )
Angela, 30.7.2013,菲利普．斯塔克設計大師獨家專訪檢自:https://www.searchome.net/article.aspx?id=21389
BoConcept Karim Rashid 不斷追尋突破 檢自:https://www.boconcept.com/zh-tw/inspiration/people/karim-rashid
Living住宅美學, 用設計鼓動世界:Karim Rashid檢自:https://www.designwant.com/r1180.html
marie Claire 黃子芸，名人最愛「最夢寐以求的空間設計師」Kelly Hoppen倫敦奢華寓所 檢自: http://www.marieclaire.com.tw/lifestyle/news/45108?atcr=270283
Yves , 22.02.2017 , Karim Rashid:塑膠詩人的設計傳奇檢自:https://beyondern.com/blogs/stories/karim-rashid
英文部分 :
書籍
Aaker, D. A. (1991). Managing brand equity. New York, NY: The Free Press.
Aaker, D. A. & Shansby, G. J.(1982). Positioning Your Product. Business Horizons, 25(3), p.56-62.
Aaker, David A. (1996). Building Strong Brand, New York: The Free Press.
Aaker, Jennifer L. (1997). Dimensions of brand personality, Journal of Marketing Research 34(Aug.), 347-356.
Aaker, J. L., Garolera, J., & Benet-Martínez, V. (2001, September). Consumption symbol as carriers of culture: A study of Japanese and Spanish brand personality contructs. Journal of Personality and Social Psychology, 81(3), 492-508.
Burke, B. (1994, September 19). Position, personality, not pricem should frame consumer messages. Brandweek, 35(36), 20.
Biel,A.(1992). How brand image drives brand equity,Journa of Advertising Research,Vol.32,No.6,pp6-12
Chung,K.K.,Anne M. L.,Margo,S.(2001).Product Class Effects on Brand Commitment and Brand Outcomes: The Role of Brand Trust and Brand Affect,Journal of Brand Management,Vol.10,No.1,pp.33-58
Cravens, D. W.,&Piercy, N. F.(2009).Strategic marketing(9th ed.). New York,NY:McGraw Hill.
Dodds, W. B., Monroe, K. B. & Grewal, D. (1991, August). Effects of price, brand, and store information on buyers product evaluations. Journal of Marketing Research, 28(3), 307-319.
Dobni,D&Zinkhan,G. M.(1990).In search of brand Image: A foundation analysis,Advances in Consumer Research,Vol.17,No.1,pp.110-120
Dev, C. S., M. S. Morgan & S. Shoemaker (1995). A positioning analysis of hotel brands – based on travel-manager perceptions, Cornell Hotel and Restaurant Administration Quarterly, Vol. 36(6), pp. 48-55.
Fishbein,M.,&Ajzen,I.(1975).Belief,attitude,intention,land behavior:An introduction to theory and research,Reading,MA:Addison-Wesley.
Fournier,S.(1998).Consumers and Their Brands: Developing Relationship Theory in Consumer Research,Journal of Consumer Research,Vol.24,pp.343-373.
Grewal, D., Monroe, K. B., & Krishnan, R. (1998, April). The effects of price comparison advertising on buyer’s perceptions of acquisition value, transaction value, and begavioral intentions. Journal of Marketing, 62(2), 46-59.
Gensch,D.H.(1987),A Two-Stage Disaggregate Attribute Choice Model. Marketing Science,6,pp.223-39
Kapferer, J. N.(1992). Strategic Brand Management, New York:The Free Press.
Kapferer, J. N. (1997). Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London: Dover.
Kamins,M.A.,Marks,L.J.,&Skinner,D.(1991).Television commercial evaluation in the context of program-induced mood: Congruency versus consistency effects,Journal of Advertising,20(2),1-14.
Kayes, J. B. (1999). Antecedents and consequences of brand personality, [Electronic version]. Unpublished doctoral dissertation, Mississippi State University.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
Keller, K. L. (1993), Conceptualizing, measuring, and managing customer-based equity, Journal of Marketing, Jan, Vol.57, Iss.1;p.7
Keller, K. L. (1998). Strategic Brand Management: Building Measuring, and Managing Brandequity. New Jersey: Prentice-Hall.
Keller, K. L. (2003). Brand synthesis: The multidimensionality of brand knowledge. Journal of Consumer Research, 29 (March), 595-605.
Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity. Upper Saddle River, NJ: Pearson Prentice Hall.
Keller, K. L. and Lehmann, D. R., (2009), Assessing Long-term Brand Potential,E Journal of Brand Management, Vol. 17, No. 1, 6-17.
Kelly, T. (1998), Brand essence: Making our brands last longer, The Journal of Brand Management, 5(July), 390-391.
Kirmani,A.,&Zeithaml,V.A.(1993),Brand Equity&Advertising:Advertising’s Role in BuildingStrong Brands,Lawrence Erlbaum Associates,Hilldale,NJ,PP.143-62.
Kotler, P. (1999). Marketing Management, 10th ed., New Jersey: Prentice Hall.
Kotler, P. (1994). Marketing management: Analysis, planning, implementation, and control (8th ed.), Englewood Cliffs, NJ: Prentice-Hall, Inc.
Kotler, Philip and Gary Armstrong (1996). Principles of Marketing, 7th Ed., New Jersey: Prentice-Hall International, Inc.
Kotler, P., Bowen, J. T., and Makens, J. C.(1996), Marketing for Hospitality and Tourism, 1st, Upper Saddle River, NJ: Prentice Hall.
Kotler, P. (2003). Marketing Management, New Jersey: Prentice-Hall.
Komarraju, M., Karau, S. J., Schmeck, R. R., & Avdic, A.(2011) ,The big five personality traits, learning styles, and academic achievement. Personality and Individual Differences, 51(4), 472-477.
Maslow, Abraham H (1970) . Motivation and personality, 2nd ed., New York: Harper and Row Publishers, Inc.
Maggard,J. P.(1976).Positioning Revisited. Journal of Marketing,40(1),63-70
Onkvisit, S.and ShawJ.J(1989), “The International Dimension of Branding: Strategic Consideration and Decisions” International Marketing Review, 6(3), Pp.22-34
Park, C. W., B. J. Jaworski, and D. J. Maclnnis (1986). Strategic brand concept-image management, Journal of Marketing 50(Oct.), 135-145.
Park , Lim, Kim (2013), Experiential value: Application to innovative consumer technology products, Journal of Customer Behavior, Vol 12.
Phau, I., & Lau, K. C. (2001). Brand personality and consumer self-expression: Single or dual carriageway? Journal of Brand Management, 8(6), 428-444.
Plummer, J. T. (1984, December). How personality makes a difference. Journal of Advertising Research, 24(6), 27-31
Plummer, J. T. (2000). How personality makes a difference. Joumal of Advertising Research,40(6),79-84
Pallasmaa, J., (2005). The Eyes of the Skin, Architecture and the Senses. Wiley-Academy.
Rossiter,J.R.,&Percy,L.(1987). Advertising and Promotion management, McGraw-Hill,New York,N.Y.
Ries,Al.&Jack Trout (1986),Positioning : The Battle for your Mind,(1st edition revised),McGraw-Hill Inc.
Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9, 287-300
Shostack, Lynn (1997). Breaking free from product marketing, Journal of Marketing 41(Apr.), 73-80.
Solomon, M. R.(1983).The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective, Journal of Consumer Research,10,319-329
Trout, J. and Ries, A.L. (1972). Positioning Cuts Through Chaos in the Marketplace. In B. M.
Urde, Mats (2003), “Core Value- Based Corporate Brand Buliding” European Journal of Marketing , pp. 1017- 1040.
Urban, G.L.&Hauser, J. R.(1993). Design & Marketing of New Products,Englewood Cliffs,NJ:Prentice Hall
網際網路
Adam Hayes 03.05.2019,Brand Equity vs. Brand Value: What’s the Difference?https://www.prophet.com/2016/09/brand-equity-vs-brand-value/
Aaker on Brands ,21.09.2016, Positioning Strategehttps://www.marketing91.com/positioningstrategies/
Caroline Williamson ,11.24.15,Where I Work: Karim Rashid https://design-milk.com/work-karim-rashid/
Felicia C. Sullivan ,18.02.2017 ,How Market Positioning Helps You Connect With the Right Customers https://www.thebalancesmb.com/how-market-positioning-connects-with-customers-4158186
Hitesh Bhasin 25.08.2018 Let’s Talk About Brand Positioning and Purposehttps://medium.com/s/how-to-build-a-brand/lets-talk-about-brand-positioning-and-purpose-b74a51da9896
John Spacey 19.06.2017 Market Positioning https://strategiccfo.com/market-positioning/
James Wilkinson 24.07.2013 Anders Debel Hansen: DON
T LIVE SMALL. LIVE SMART.https://www.boconcept.com/zh-tw/inspiration/people/anders-debel-hansen
Sandra Lim,2019,Brand Identity, https://www.investopedia.com/terms/b/brand-identity.asp )
Susan Ward 11.05.2019, 7 Examples of Great Brand Positioning Strategyhttps://www.figmints.com/blog/5-companies-that-differentiated-in-crowded-markets-with-brand-strategy/ |
