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| Title: | 人工智慧與咖啡體驗之探討分析
Can the Experience of Coffee Drinking Be Replaced By AI? |
| Authors: | 姜詠耀
Chianh, Yung-Yao |
| Contributors: | 尚孝純
姜詠耀
Chianh, Yung-Yao |
| Keywords: | 精品咖啡
咖啡師
AI人工智慧
咖啡體驗
Coffee Industry
Barista
Artificial Intelligence
Human Experience |
| Date: | 2019 |
| Issue Date: | 2020-03-02 11:02:15 (UTC+8) |
| Abstract: | 人工智慧技術之應用廣泛，而「產業人工智慧化」為現今該技術在台灣發展之趨勢，透過技術導入現有市場並強化操作，對扭轉市場營運有強烈影響，無疑誘使許多產業投入人工智慧之研發與應用，而咖啡產業亦不例外，台灣市場中以人工智慧為名設計之咖啡機興起，強調人工智慧應用在咖啡機上將可模仿咖啡師實際沖泡，並達成口感一致，但在咖啡文化中，人們重視是否僅重視口感之一致性還是另有其他？咖啡體驗之關鍵時刻為何？
此外手沖咖啡是否會因機械咖啡師、人工智慧咖啡機的出現日漸式微呢？將會是AI人工智慧導入咖啡市場的一大議題，本研究為個案研究，採比較研究法，透過深度訪談2017 年世界手沖咖啡冠軍－「王策」、實地觀察其咖啡店運作及咖啡師與顧客互動模式，與市場AI咖啡機案例之比較分析，探討咖啡師在手沖咖啡過程對咖啡文化之影響，並瞭解技術導入產業後是否會對產業型態產生動蕩，翻轉咖啡文化影響人們飲用咖啡之方式。因此本研究以咖啡產業為例，將深入探討科技應用於咖啡沖煮對現有咖啡產業之影響。
Industry applications in artificial intelligence are extensive, and also the trend of today`s technology development in Taiwan. The technology enhances operations in existing industries so that it has a strong impact on reversing the incumbent operation processes. Undoubtedly the technology may trigger many industries to invest, research and develop in it, and the coffee industry is no exception. The coffee machine designed by AI technology in Taiwan emphasizes that it can imitate actual brewing of a barista and achieve a consistent taste. In coffee culture, when people drink a cup of coffee, do they just focus on the consistency of taste or focus on other elements in coffee drinking? And what is the moment of truth in coffee experience?
In addition, can the experience of coffee drinking be replaced by AI ? it is a major issue of AI development in the coffee market. This research adopts a comparative case study method, through the in-depth interview with the 2017 World Brewing Coffee Champion - "Chad Wang", and the on-site observations on his coffee shop operations and interactions between baristas and customers. The research aims to find out whether the coffee machine designed by AI technology will flip the coffee culture and affect the way of people in drinking coffee? Therefore, the research takes the coffee industry as an example and will deeply explore the impact of AI technology on coffee culture and the experience in drinking coffee. |
| Reference: | 中文部分
書籍
1.陳昇瑋和溫怡玲，（2019）。《人工智慧在台灣，產業轉型契機與挑戰》。
台灣：天下雜誌。
期刊論文
1.陳雅君（2003），咖啡消費之「生活風格」－以連鎖咖啡專賣店為例。網路社會學通訊期刊，第33期。
網際網路
1.CAFFESME咖啡師與我（2019），自動手沖咖啡機會是精品咖啡的發展趨勢嗎？，民108年09月29日，檢自，https://caffes.me/2019/03/27/自動手沖咖啡機會是精品咖啡的發展趨勢嗎？/
2.LOUISA（2019），咖啡世界的三浪潮，民108年10月09日，檢自，http://www.louisacoffee.co/blog1show/5
3.Stephie（2017），結局有多苦，咖啡就有多苦！日本推出文學咖啡，書裡的苦悲酸甜都成了混豆依據，民108年09月29日，檢自，https://www.shoppingdesign.com.tw/post/view/2419
4.周秩年、陳威珞（2018），產業分析：餐飲業發展趨勢（2018年），民108年09月27日，檢自: https://www.twtrend.com/share_cont.php?id=63
5.林玉婷（2019），黑金商機燒！台灣人一年喝掉6億杯外帶咖啡，可繞地球1.35圈！，民108年09月27日，檢自: https://www.foodnext.net/news/industry/paper/5975326331
6.張柏文（2019），咖啡浪潮一波又一波，「黑金浪潮4.0」來襲！？，民108年10月09日，檢自，http://www.pumag.pu.edu.tw/article_detail.php?id=354&cid=43
7.陳雅慧（2019），人工智慧學校執行長陳昇瑋：培養孩子成為π型人不怕被AI取代，民108年10月28日，檢自，https://www.cw.com.tw/article/article.action?id=5097396
8.劉奕西（2019），八張圖，一次搞懂人工智慧的現在、未來，及對你工作的影響，民108年10月07日，檢自，https://futurecity.cw.com.tw/article/743
9.蔡芃敏（2019），TechNews科技新報-飲料店10年成長9000家，業者最怕留不住人，民108年09月29日，檢自，https://technews.tw/2019/07/08/beverage-store-grows-9000-in-10-years/
10.鍾元（2017），台灣咖啡文化獨步全球，形成的歷史脈絡，民108年09月29日，檢自：http://www.epochtimes.com/b5/17/1/22/n8733804.htm
英文部分
1.Baxter, P., & Jack, S. (2008). Qualitative case study methodology: Study design and implementation for novice researchers. The qualitative report, 13(4), 544-559.
2.Beaujean, M., Davidson, J., & Madge, S. (2006). The “moment of truth” in customer service. McKinsey Quarterly, 1, 62-73.
Calif: Sage Publications.
3.Gronroos, C. (1988). Service quality: The six criteria of good perceived service. Review of business, 9(3), 10.
4.Meyer, C., & Schwager, A. (2007). Understanding customer experience. Harvard business review, 85(2), 116.
5.Yin, R.K. (1984). Case Study Research: Design and Methods. Beverly Hills,
6.Zainal, Z. (2007). Case study as a research method. Jurnal Kemanusiaan, 5(1).
網際網路
1.cafe uchikawa Rokkakudo（2019）, Coffee, Retrieved October 2, 2019, from https://inacafe.net/en/coffee/
2.ICO（2018）, International Coffee Council 122st Session September 17 ~ 21 2018, Retrieved September 27, 2019, from http://www.ico.org/documents/cy2017-18/icc-122-6e-emerging-markets-south-and-east-asia.pdf
3. ICO（2019）, Monthly Coffee Report August 2019, Retrieved September 27, 2019, from http://www.ico.org/documents/cy2018-19/cmr-0819-e.pdf
4.atthew（2013）, The 4 Moments of Truth That Create an Unforgettable Customer Experience, Retrieved October 7, https://www.americanexpress.com/en-us/business/trends-and-insights/articles/whats-the-future-of-business/
5.mikazukishoten（2019）, ABOUT SPECIALTY COFFEE, Retrieved October 2, 2019, from https://www.mikazukishoten.jp/page/aboutspecialtycoffee
6. SCA（2019）, What is Specialty Coffee?, Retrieved October 1, 2019, from https://sca.coffee/research/what-is-specialty-coffee |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
103932096 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0103932096 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202000172 |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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