政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/128597

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/128597

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/128597

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/128597

題名:	多邊平台經濟剖析 - 印尼首個獨角獸企業Gojek之成功要素與企業文化之探討 Multi-sided platform economy - key insights and success factors of Gojek, Indonesia`s first unicorn
作者:	任馬汀 Rahnitzsch, Martin
貢獻者:	何小台 Ho, Chester 任馬汀 Rahnitzsch,Martin
關鍵詞:	多邊平台經濟創業型領導創業計劃評估初創企業 O2O Multi-sided platform economy Entrepreneurial leadership Venture business plan assessment Start-up Online2Offline
日期:	2019
上傳時間:	2020-02-05 17:45:26 (UTC+8)
摘要:	無 Gojek is a digital multi-sided platform company that offers motorcycle-based ride hailing and a variety of other services, with the aim to solve real-life inefficiency problems of Indonesian people. The company started in 2010 with 20 riders and grew to a US$10 billion venture with more than 1 million riders within a few years. They were able to defeat Uber and Grab in Indonesia while providing jobs and essential benefits to hundreds of thousands of Indonesians and help overcome severe infrastructure problems. Gojek’s story makes curious and raises questions about the reasons for their success. The author of this paper is looking into the founder’s characteristics as well as the special economic environment Gojek operates, in order to explain the tremendous growth and success. A hendecagonal approach has been used to analyze and assess the business plan of the venture, leading to a SWOT analysis and strategical findings aiming to identify repeatable key success factors, such as entrepreneurial leadership and a deep understanding of the multi-sided platforms economy, which can be used as reference for entrepreneurs in this field.
參考文獻:	Ariffin, E. (2018, February 21). Go-Jek prepared to further dominate Indonesia. Retrieved from The Asean Post: https://theaseanpost.com/article/go-jek-prepared-further-dominate-indonesia ASEAN UP. (2018, January 24). Inside Go-Jek’s success in Indonesia . Retrieved from ASEAN UP: https://aseanup.com/inside-go-jeks-success-indonesia/ Asialink Business. (2019, December 17). Business opportunities in Indonesia. Retrieved from Asialink Business: https://asialinkbusiness.com.au/indonesia/getting-started-in-indonesia/business-opportunities-in-indonesia Azhar, R. (2019, March 22). Jakarta’s Traffic Continues to Be a Problem. Can We Expect Respite Anytime Soon? Retrieved from Now Jakarta: https://nowjakarta.co.id/updates/news/jakarta-s-traffic-continues-to-be-a-problem-can-we-expect-respite-anytime-soon Bloomberg. (2017, December 7). Interview: Go-Jek CEO Says 2018 Will Be Year for Go-Pay. Retrieved from Bloomberg: https://www.bloomberg.com/news/videos/2017-12-07/go-jek-ceo-says-2018-will-be-year-for-go-pay-video CampaignAsia. (2018, January 2). Campaign Interview: Piotr Jakubowski On Identity For Brands. Retrieved from YouTube: https://www.youtube.com/watch?v=oJqZC4ZQu9E Chilkoti, A. (2015, December 22). Go-Jek: opening the throttle in Indonesia. Retrieved from Financial Times: https://www.ft.com/content/d774419c-8a0f-11e5-9f8c-a8d619fa707c Cowkur, A. (2018, February 6). How we built the new GO-JEK Rider App. Retrieved from Gojek Tech: https://blog.gojekengineering.com/how-we-built-the-new-go-jek-rider-app-ca1b073b85ff Crunchbase. (2019, December 17). Gojek. Retrieved from Crunchbase: https://www.crunchbase.com/organization/go-jek Davis, J. (2018, April 13). Digital Lessons from Go-Jek, Indonesia’s Answer to Uber and Grab. Retrieved from Insead: https://knowledge.insead.edu/entrepreneurship/digital-lessons-from-go-jek-indonesias-answer-to-uber-and-grab-8871#8tD7484IKSfHfq2l.99 Deloitte. (2015, May 1). Capturing Indonesia’s latent markets. Retrieved from Deloitte: https://www2.deloitte.com/content/dam/Deloitte/jp/Documents/consumer-business/cp/jp-cp-middle-class-indonesia-en.pdf Digital Initiative. (2016, November 18). HBS grad reinvents Uber, ‘Indonesia-style’. Retrieved from HBS Digital Initiative: https://digital.hbs.edu/platform-rctom/submission/hbs-grad-reinvents-uber-indonesia-style/ Economic Times. (2019, December 2). After WeWork debacle, founders forced to chase profit, not just funds. Retrieved from Economic Times: https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/founders-forced-to-chase-profit-not-just-funds/articleshow/72324713.cms Indonesia Investments. (2017, May 8). Indonesia is the World`s Fastest Growing Mobile-Commerce Market. Retrieved from Indonesia Investments: https://www.indonesia-investments.com/business/business-columns/indonesia-is-the-world-s-fastest-growing-mobile-commerce-market/item7802 Istanto, F. H. (2019, October 24). Jokowi appoints Nadiem Makarim as education minister. Retrieved from The Jakarta Post: https://www.thejakartapost.com/academia/2019/10/24/jokowi-appoints-nadiem-makarim-as-education-minister-can-the-gojek-co-founder-streamline-bureaucracy-in-education.html Kristo, F. Y. (2019, July 23). Riwayat Nadiem Makarim dan Perjuangan Membesarkan Gojek. Retrieved from Detikcom: https://inet.detik.com/cyberlife/d-4635666/riwayat-nadiem-makarim-dan-perjuangan-membesarkan-gojek Life at Gojek. (2017, January 9). Let`s Transform The Tech Landscape in Indonesia. Retrieved from YouTube: https://www.youtube.com/watch?v=xpGWYN5kmdM Loh, L. (2018, April 2). Go-Jek eyes expansion in Southeast Asia. Here’s where they could ride next. Retrieved from Asian Correspondent: https://asiancorrespondent.com/2018/04/go-jek-eyes-expansion-in-southeast-asia-heres-where-they-could-ride-next/#QdDIDa6WVfOvkv83.97 Lotulung, G. (2016, November 24). The limits of Silicon Valley: how Indonesia’s GoJek is beating Uber. Retrieved from The Conversation: https://theconversation.com/the-limits-of-silicon-valley-how-indonesias-gojek-is-beating-uber-69286 Lukman, E. (2015, January 8). This smartphone app lets you call motorcycle taxis in Indonesia. Retrieved from Tech In Asia: https://www.techinasia.com/go-jek-uber-motorcycle-jakarta-apps McAfee, A., & Brynjolfsson, E. (2017). Machine, Platform, Crowd. New York: W. W. Norton & Company. Merrick, L. (2016, November 4). How Uber, Airbnb & Dropbox Released MVPs to Achieve Rapid Growth. Retrieved from Medium: https://medium.com/@LoganTjm/how-uber-airbnb-dropbox-released-mvps-to-achieve-rapid-growth-d823ac6eaed5 Pratama, A. H. (2016, August 13). Go-Jek: A unicorn’s journey. Retrieved from TechInAsia: https://www.techinasia.com/how-go-jek-became-unicorn PwC. (2015, May 01). The Sharing Economy. Retrieved from PricewaterhouseCoopers: https://www.pwc.fr/fr/assets/files/pdf/2015/05/pwc_etude_sharing_economy.pdf Raharso, A. P., & Sia, S.-K. (2017). Go-Jek in Indonesia: Seizing Digital Opportunities at the Bottom of the Pyramid. Singapore: Harvard Business Publishing. Rakhmat, M. Z., & Tarahita, D. (2017, May 21). Social Media and Consumerism in Indonesia. Retrieved from Fair Observer: https://www.fairobserver.com/region/asia_pacific/indonesia-social-media-facebook-twitter-instagram-coldplay-concerts-asian-news-44903/ Reuters. (2015, February 26). Indonesia`s Go-Jek raises $1.5 billion as ride-hailing market heats up: sources. Retrieved from Reuters: https://www.reuters.com/article/us-go-jek-fundraising/indonesias-go-jek-raises-1-5-billion-as-ride-hailing-market-heats-up-sources-idUSKCN1GA14C Reuters. (2018, March 5). Indonesia`s Go-Jek considering IPO, timeframe undecided. Retrieved from Reuters: https://www.reuters.com/article/us-go-jek-ipo/indonesias-go-jek-considering-ipo-timeframe-undecided-idUSKBN1GH0U6 Salna, K. (2019, April 5). Go-Jek Joins ‘Decacorn’ Ranks With $10 Billion Valuation. Retrieved from Bloomberg: https://www.bloomberg.com/news/articles/2019-04-06/indonesia-s-go-jek-joins-decacorn-ranks-with-10b-valuation Statista. (2019a, February 19). Number of smartphone users in Indonesia from 2011 to 2022. Retrieved from Statista: https://www.statista.com/statistics/266729/smartphone-users-in-indonesia/ Statista. (2019b). Ride Hailing - world wide. Retrieved from Statista: https://www.statista.com/outlook/368/100/ride-hailing/worldwide Tempo.co. (2015, November 3). Nadiem Makarim: We are ready to bleed (Interview). Retrieved from Tempo.co: https://en.tempo.co/read/news/2015/11/03/241715453/Nadiem-Makarim-We-are-ready-to-bleed Thapa, R. W. (2017, October 12). Income and Expenditure Indonesia: The Country’s Middle Class Will Continue to Expand Robustly. Retrieved from Euromonitor: https://blog.euromonitor.com/income-indonesia-middle-class/ Urs, S. R. (2018, January 23). 200 engineers, 261 million people; GO-JEK’s Impact in Indonesia. Retrieved from Gojek Tech: https://blog.gojekengineering.com/200-engineers-261-million-people-go-jeks-impact-in-indonesia-b8f87934e6c1 Venkatesan, A. (2018, May 24). How GOJEK Manages 1 million Drivers With 12 Engineers. Retrieved from Gojek Tech: https://blog.gojekengineering.com/how-go-jek-manages-1-million-drivers-with-12-engineers-part-1-978af9ccfd32
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 106933044
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0106933044
資料類型:	thesis
DOI:	10.6814/NCCU202000022
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

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