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| Title: | 多邊平台經濟剖析 - 印尼首個獨角獸企業Gojek之成功要素與企業文化之探討
Multi-sided platform economy - key insights and success factors of Gojek, Indonesia`s first unicorn |
| Authors: | 任馬汀
Rahnitzsch, Martin |
| Contributors: | 何小台
Ho, Chester
任馬汀
Rahnitzsch,Martin |
| Keywords: | 多邊平台經濟
創業型領導
創業計劃評估
初創企業
O2O
Multi-sided platform economy
Entrepreneurial leadership
Venture business plan assessment
Start-up
Online2Offline |
| Date: | 2019 |
| Issue Date: | 2020-02-05 17:45:26 (UTC+8) |
| Abstract: | 無
Gojek is a digital multi-sided platform company that offers motorcycle-based ride hailing and a variety of other services, with the aim to solve real-life inefficiency problems of Indonesian people. The company started in 2010 with 20 riders and grew to a US$10 billion venture with more than 1 million riders within a few years. They were able to defeat Uber and Grab in Indonesia while providing jobs and essential benefits to hundreds of thousands of Indonesians and help overcome severe infrastructure problems. Gojek’s story makes curious and raises questions about the reasons for their success. The author of this paper is looking into the founder’s characteristics as well as the special economic environment Gojek operates, in order to explain the tremendous growth and success. A hendecagonal approach has been used to analyze and assess the business plan of the venture, leading to a SWOT analysis and strategical findings aiming to identify repeatable key success factors, such as entrepreneurial leadership and a deep understanding of the multi-sided platforms economy, which can be used as reference for entrepreneurs in this field. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
106933044 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0106933044 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202000022 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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