政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/128592

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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/128592

Title:	CS 便當店商業計畫 Business plan: CS bento box
Authors:	宋威徹 Sung, Cart
Contributors:	吳文傑 Wu, Jack 宋威徹 Sung, Cart
Keywords:	餐飲業便當改變交貨 Catering Bento Change Delivery
Date:	2020
Issue Date:	2020-02-05 17:45:11 (UTC+8)
Abstract:	無 The trend in catering industries has changed significantly in recent years. Due to the improvement of technology and e-commence companies entering this market, delivery service platforms has increased significantly and totally changed the catering industry. Consumer’s reliance on social media and online reviews, has forced traditional restaurants to invest in social media platforms in order to increase in exposure and good reputation on social websites and reviews. With the rise of health concepts and food safety awareness, more and more consumers have begun to value the quality of their diets, hoping that they can have the opportunity to take care of their physical health conditions after high intense and pressure at work. This is a conflict to traditional Taiwanese food ingredients and cooking method, especially traditional Taiwanese bento restaurants. If no change is implemented, they will gradually lose its market share and disappear in the market. Given the current competitive market in the catering industry and the ever changing environment, me as the 2nd generation successor taking over our bento box restaurant, we will first review the current business model to understand its current issues and difficulties. We will then come up with various strategies to encounter the current difficulties and hoping to increase our sales. If all strategies is successfully executed and the results are as anticipated, we can see an increase in the revenue and profit in the years to come.
Reference:	https://www.fia.gov.tw/ https://www.moea.gov.tw/Mns/dos/home/Home.aspx https://www.twtrend.com/share_cont.php?id=63 https://www.ichefpos.com/zh-tw#ichef-pos
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 103933003
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0103933003
Data Type:	thesis
DOI:	10.6814/NCCU202000040
Appears in Collections:	[International MBA] Theses

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