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    Title: 文創街廓發展與利益相關人關係之研究 ——以台北大稻埕、北京前門為例
    Research on the development of culture creative blocks and the relationship of Stakeholders ——A comparison case study on Taipei Dadaocheng and Beijing Qianmen
    Authors: 龔斯玥
    Gong, Si-Yue
    Contributors: 溫肇東
    Wen, Jordan Chao-tung
    龔斯玥
    Gong, Si-Yue
    Keywords: 創意城市
    文創街廓
    創意指標5Cs
    利益相關人
    大稻埕
    台北
    前門
    北京
    Creative city
    Creative blocks
    Creative index 5Cs
    Stakeholders
    Dadaocheng
    Taipei
    Qianmen
    Beijing
    Date: 2020
    Issue Date: 2020-02-05 17:41:13 (UTC+8)
    Abstract: 在全球化發展的今天,科技的創新加速了資源的流通,促進了產業的發展。如何形塑城市的獨特性、創造城市的競爭優勢已成為當前都市競爭力提升的重要課題之一。

    在創意城市的熱潮中,文化創意逐漸產業化發展,1997年英國就提出了「創意產業」的概念;台灣行政院在挑戰2008發展重點計畫中將文化創意產業列為重點計畫之一;中國大陸從十一五、十二五到十三五計畫中,文化創意產業始終都是政府關心的重點發展產業之一。

    在全球文化創意產業蓬勃發展之時,選取台北和北京這兩個兩岸最具代表性的城市,並各自選擇一個有歷史有特點之文創街廓,以大稻埕和前門為例,主要應用Hui et al(2005)提出的創意5Cs理論,期望系統探討文創街廓創生、發展、轉型的過程與利益相關人之間的關係。

    根據兩年多的田野調查、訪談觀察,本研究認為文創街廓的創生和其歷史有很大的關係,如地理位置、多元文化和群聚效應都是促成文創街廓創生的重要因素。而在其發展的不同時期,不同的重要利益相關人引入不同的關鍵創意資本,促進了街廓的發展和轉型,在這其中人力資本是最重要的發展動力。要打破自上而下或自下而上的傳統思維模式,做到上下結合,不以經濟發展為目的,是文創街廓永續發展的必要條件。
    With the development of globalization, technology innovation has accelerated the circulation of resources and enhanced the development of the industry. How to create the uniqueness and the competitive advantage of the city has become one of the most important topics to improve the competitiveness of the city.

    Under the tide of creative cities blooming, culture and creative industries are fast developed ever. The Taiwan Executive Yuan listed Cultural and Creative Industries as one of the key projects in the Challenge 2008 Key Development Plan; Mainland China, from the 11th, 12th and 13th five-year plans, the cultural and creative industries have always been the key focus of the government.

    When reviewing urban regeneration and economic development issues from the perspective of creative cities, and under the fast development of culture and creative industries, the study selected two representative cities Taipei and Beijing, and chose unique historical creative blocks Dadaocheng and Qianmen as case study. The main application of the 5Cs theory of creative index proposed by Hui et al (2005) was to systematically explore the relationship between the development process of the creative blocks, and the relationship of stakeholders.

    Based on field study and in-depth interviews for more than two years, the study believes that the start of creative blocks has a strong relationship with its history. For example, geographical location, multiculturalism, and clustering effects are all important factors. During the development process, different important stakeholders have introduced different creative capitals, which has accelerated the development of the creative blocks. Among them, human capital is the most important drive. Under the purpose of sustainable development, it is necessary to break the traditional top-down or bottom-up thinking, to become a combination of up and down communication, and the economic development should not be set as main purpose. Which lead to a sustainable cycle of creativity and the successful development of the cultural creative blocks.
    Reference: 英文文獻
    一、 專書
    1. Florida, R. (2002). The Rise of the Creative Class: and how it’s transforming work, leisure, community and everyday life. New York: Basic Books.
    2. Florida, R. (2005). Cities and the Creative Class. New York: Routledge.
    3. Hui, D. Chun-hung, N., Mok, P., Fong, N., Chin, W.-k., & Yuen, C. (2005). A study on creative index. Hong Kong: Home affairs bureau, the Hong Kong special administrative region government.
    4. John Howkins (2013). The Creative Economy: How People Make Money from Ideas. London: Penguin books.
    5. Landry, C. (2000). The Creative City: A Toolkit for Urban innovators. London; Sterling, Va.: Earthscan Publications.
    6. Pratt, Andy C and Paul Jeffcutt, eds. (2009) Creativity, Innovation and the Cultural Economy. New York: Routledge.
    7. Scott, Allen J. (2005) On Hollywood: The Place, the Industry. Princeton: Princeton University Press.
    8. UNESCO, UNDP (2013). Creative Economy Report.
    9. Yin, R. (1994). Case Study Research: Design and Methods (2nd ed.). Thousand Oaks: Sage Publications.

    中文文獻
    一、 期刊論文
    1. 林青青(2012)。以創意城市觀點探討台南市中西區近十年城市變化。(碩士),國立政治大學,台北市。
    2. 陳其南(1996)。地方文化與區域發展。行政院文化建設委員會主編,地方文化與區域發展研討會論文集。台北市:行政院文化建設委員會。
    3. 楊政樺(2006)。大稻埕歷史街廓保存之省思研究。(碩士),國立台北大學,台北市。
    4. 劉佩珊(2017)。以創意資本的觀點看城市的創意循環發展——以台中市草悟道街廓為例。(碩士),國立政治大學,台北市。
    5. 劉逸雅(2009)。社區營造與社會資本關係之探討——以大稻埕歷史風貌特定專用區都市再生計畫案為例。(碩士),淡江大學,新北市。
    6. 蔡佩錞(2012)。大稻埕變大藝埕:文化創業者的中介與拼湊作為。(碩士),國立政治大學,台北市。
    7. 羅意嵐(2018)。關鍵創意資本對城市創意循環的影響力——以大稻埕為例。(碩士),國立政治大學,台北市。

    二、 專書
    1. Charles Landry (2008)。創意城市:打造城市創意生活圈的思考技術。 台北市:馬可孛羅。楊幼蘭譯:The Creative City: A Toolkit for Urban Innovations.
    2. Freeman, R.E.(2009)戰略管理:利益相關者方法。上海:上海譯文出版社。梁豪譯:Strategic Managemelt:A Stakeholder Approach.
    3. Jane Jacobs(2016)。與珍雅各邊走邊聊城市經濟學:城市,是經濟發展的溫床,梁永安譯The economy of cities。台北:早安財經文化出版社。
    4. Richard Florida (2003)。創意新貴:啟動新新經濟的菁英勢力。台北市:寶鼎,鄒應瑗譯The rise of the creative class : and how it`s transforming work, leisure, community and everyday life.台北:寶鼎出版。
    5. Richard Florida (2010)。創意階層的崛起:關於一個信階層和城市的未來。北京市:中信。司徒愛勤譯:The rise of creative class.
    6. 亞太文化創意產業協會(2013)。兩岸文創耀寰雨:2013兩岸42座城市文化創意產業競爭力調查報告(CCIA Report)。台北:商周集團。
    7. 吳思華(2003)。策略九說,策略思考的本質。台北市:臉譜出版。
    8. 周德禎(2011)。文化創意產業理論與實務。台北市:五南。
    9. 唐燕(2019)。文化、創意產業與城市更新。北京:清華大學。
    10. 夏學理(2008)。文化創意產業概論。台北市:五南。
    11. 宋世祥(2016)。百工裡的人類學家,帶你挖掘厚數據。台北:果力文化。
    12. 張勇(2014)。大前門——聊聊過往那些事。黑龍江:黑龍江教育出版社。
    13. 李錫東(2009)。文化產業的行銷與管理。台北:宇柯文化。
    14. 查爾斯 蘭德利(2019)。遊牧世界的市民城市。台北:馬可孛羅。
    15. 段柄仁(2016)。北京地方志 前門 大柵欄。北京市:北京出版社。
    16. 王世仁(2010)。在發展中保護古都風貌的一次實踐——前門大街改造紀事。北京:當代北京研究。
    17. 蕭瑞麟(2017)。不用數字的研究:質性研究的思辨脈絡。台北市:五南。
    18. 陳學明(1996)。文化工業。台北市:揚智文化。

    三、 網路資料
    1. 大稻埕國際藝術節 http://www.tttifa.com/
    2. 北京坊:老街廓新“活”法兒 http://www.beijing.gov.cn/gate/big5/www.beijing.gov.cn/renwen/jrbj/csjz/t1577309.htm
    3. 北京前門大街的失意十年 https://www.sohu.com/a/257516658_168553
    4. 專訪大稻埕國際藝術節策展人林珣甄 、高翊愷 | 看見城市獨特性https://www.showow.com.tw/news/detail/7
    5. 廣安控股董事長訪談 https://kknews.cc/zh-tw/news/bgl94bo.html
    6. 藍色水路Mini Trip https://www.riverfun.net/
    7. 文化+跨界——大柵欄歷史文化IP價值的探索與升級主題沙龍https://mp.weixin.qq.com/s/4c_9JpW3pFUmGCAvHwNYKA
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    106932100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106932100
    Data Type: thesis
    DOI: 10.6814/NCCU202000066
    Appears in Collections:[Executive Master of Business Administration] Theses

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