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    題名: 傳統產業轉型循環經濟之創新商業模式~以A水泥公司為例
    Innovative Business Model for Traditional Industry Transforming into Circular Economy Based on the A Cement Co. Case Study
    作者: 陳怡中
    Chen, Yi-Chung
    貢獻者: 尚孝純
    陳怡中
    Chen, Yi-Chung
    關鍵詞: 循環經濟
    水泥
    商業模式
    減碳
    工業4.0
    氣候變遷
    Climate change
    Circular economy
    Carbon reduction
    Industry 4.0
    Cement industry
    Business model
    日期: 2019
    上傳時間: 2020-02-05 17:41:00 (UTC+8)
    摘要: 2019年南澳森林大火持續延燒至今逾3個月,俄羅斯首都莫斯科創133年來最高溫,首次出現無雪聖誕......。牛津字典(Oxford Dictionaries)將氣候緊急狀態(climate emergency)取代氣候變遷(climate change),列為2019年度代表字,甚至以氣候危機(climate crisis) 形容地球環境現況。
    氣候急遽變化與極端天氣型態帶來全世界人類與產業風險,其中與人類基本需求密切相關,取用天然資源之傳產民生工業--如水泥業,被視為地球暖化殺手之一。水泥是人類歷史上重要發明,逾200年來提供人類基本安全需求,打造現代化文明城市,90年代環保意識高漲,水泥業因原料、燃料之特性,需開礦使用天然資源,製程排放二氧化碳,加上近年來水泥產能過剩,環境與產業變動,水泥業面臨存續危機。
    本研究以水泥公司為個案,深入探討面對氣候緊急狀態、環保意識高漲致原料取得困難、內需減少等多重壓力下,個案從原、燃料取用、生產過程、產品以及供應鏈各節點,透過水泥業核心優勢,朝向循環經濟思維,重新檢視資源的分配與利用,而在轉型循環經濟過程中,導入AI人工智慧,優化製程與管理,落實循環經濟跨產業資源利用,替代原燃料比例與成本,及未來產品客製化之目標。研究個案以「減碳」為轉型核心價值,連結社會需求,延伸出水泥產業之全新價值鏈及商業模式。
    The Australia bushfire has been blazing for more than 3 months. Meanwhile, the Russia capital; Moscow, recorded the highest winter temperature in 133 years this winter, and it was also the first Christmas without snow. According to the Oxford Dictionary, the “climate change” would be replaced with “climate emergency” as the key phrase for 2019. It went so far as to describe the current global environment state as “climate crisis”.
    Rapid climate changes, as well as extreme weathers, has brought crises to people and industries around the world. Take cement industry for example, even though it has close tie with the basic human needs, it has been labelled as one of the main causes for global warming, since it heavily exploits the natural resources.
    Cement is an important invention in human civilization. It plays a vital part for the construction of modern cities in order to meet the basic needs for human safety for past 200 years. Because of the characteristics of using vast amounts of the raw materials and emitting carbon dioxide during production phases, the industry has been facing stringent challenges as the environmental awareness is heighten from the ‘90s. To make matter worse, with the production surplus and changing natures of the business, cement industry is in the turning point for sustainability.
    This study is based on a certain cement company. Probing in depth about how it deals with climate emergency. Also because of the environmental awareness, it becomes more difficult to obtain raw materials, while dealing with the pressure of declining domestic demand. Among the nodes from obtaining raw material and fuel for production, manufacturing process, finishing products and supply chains, the case company fully utilizes the cement industry core advantages. With the circulating economy mindsets, it re-evaluates resources distribution and usage. During the transformation process of the circulating economy, it also imports the Artificial Intelligence (AI) technology to optimize the production process and managements. It also implements cross-industries recycling for circulating economy, adjusts the ratio and calculates cost of alternative raw materials and fuel. It also aims for the customized future products. The case company empathized “carbon reduction” as the core value of transformation, which can relate to the social needs. Therefore, it derivates brand new value chain and business model for the cement industry.
    參考文獻: 參考文獻
    中文部分:
    書籍
    亞歷山大奧斯瓦爾德&伊夫比紐赫,2012。獲利世代。台北:早安財經文化。
    哈拉瑞,2018。21世紀的21堂課。台北:遠見天下文化出版社。
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    司徒達賢(2001)。策略管理新論:觀念架構與分析方法。台北:智勝出版社。
    林金定、嚴嘉楓、陳美花(2005)。質性研究方法:訪談模式與實施步驟分析。

    期刊論文
    經濟部工業局(2017)。能源密集產業低碳綠色製程典範案例彙編—水泥業,
    1~50頁。
    鄭爲珊、丁俊元、陳建緯(2018) 。循環經濟:循環經濟的發展與應用–水泥篇。科學發展543期,21 ~ 29頁。
    孫榮萍(2019)。獨家日本直擊》豐田未來車搶先曝光。財訊575期。
    哈佛商學院個案研究(2010)。Patagona。政大EMBA環境與企業經營用書,83頁~105頁。

    博碩士學位論文
    張杰元(2002)。傳統水泥產業組織變革策略之研究-以欣欣水泥公司為例。南華大學管研所碩士論文,嘉義縣。

    研究計劃
    黃啟峰(2017)。《看台灣水泥業的能源使用與產業發展》。工研院。
    張啟達(2016)。《循環經濟對中小企業的商機》。台灣綠色生產力基金會。
    馬鴻文(2016)。《國內中小企業循環經濟之發展體系》。台灣大學環工所。
    吳榮華(2017)。《水泥業的循環經濟》。成功大學資源工程系。
    王素彎、吳中書、王健全 (2012)。《傳統產業維新策略之研究》。行政院經建會。

    網際網路
    黃暐程(2019)。循環系統:從製造業到用戶體驗。取自:https://www.digitimes.com.tw/col/article.asp?id=1001
    黃暐程(2018)。世界趨勢浪潮:循環經濟與資料經濟跨界交乘。取自:https://www.digitimes.com.tw/col/article.asp?id=991
    維基百科(2019)。傳統產業。取自:https://zh.wikipedia.org/wiki/%E4%BC%A0%E7%BB%9F%E4%BA%A7%E4%B8%9A
    在地產業創新加值整合推動計畫(2012)。傳統產業定義初探。取自:http://tipo.stars.org.tw/UNewsFile/929/3AmL9CdvQmRmUuAY1n6uOos395Em538j57s.pdf
    林蒧均(2014)。2014 傳產計畫輔導產業概況分析。取自:http://tipo.stars.org.tw/E_paper/EpaperView.aspx?id=88
    謝金河(2019)。事在人為!洪鎮海為紡織業寫傳奇。取自:https://www.businesstoday.com.tw/article/category/80393/post/201907030001/%E8%80%81%E8%AC%9D%EF%BC%9A%E4%BA%8B%E5%9C%A8%E4%BA%BA%E7%82%BA%EF%BC%81%E6%B4%AA%E9%8E%AE%E6%B5%B7%E7%82%BA%E7%B4%A1%E7%B9%94%E6%A5%AD%E5%AF%AB%E5%82%B3%E5%A5%87
    工研院(2018)。導入 AI 讓訂單作業快 24 倍,傳產儒鴻紡織如何完成系統自動化轉型?取自:https://www.iii.org.tw/Focus/FocusDtl.aspx?fm_sqno=13&f_sqno=1TZb5BdSlfGJowjvqHWbuQ__
    日本經濟新聞(2018)。豐田想轉型為「移動出行服務」企業?取自:https://zh.cn.nikkei.com/industry/icar/30966-2018-06-19-05-00-40.html
    鄭寶生(2019)。日圓升值 本田、豐田業績料大倒退。取自:https://www.hk01.com/%E8%B2%A1%E7%B6%93%E5%BF%AB%E8%A8%8A/360241/%E6%97%A5%E5%9C%93%E5%8D%87%E5%80%BC-%E6%9C%AC%E7%94%B0-%E8%B1%90%E7%94%B0%E6%A5%AD%E7%B8%BE%E6%96%99%E5%A4%A7%E5%80%92%E9%80%80
    中央社 (2019)。銷量大減,全球汽車工業進入寒冬。取自:https://www.cna.com.tw/news/afe/201907300014.aspx
    羅時芳、Aleyn Smith-Gillespie(2018)。循環經濟商業模式有幾種?歐盟專家告訴你如何看。取自:https://csrone.com/news/5323
    顏和正(2018)。【德國現場】紙杯不環保,德國人一小時用32萬個,他們怎麼解決?取自:https://csr.cw.com.tw/article/40268
    Cmoney主編研究室(2018)。嚴重的產能過剩將有改善?從 5 大重點看懂「水泥產業」的現在與未來!取自:https://www.cmoney.tw/notes/note-detail.aspx?nid=151111
    水泥大數據研究院編譯(2019)。2019年全球水泥10强出炉!海螺取代拉豪跃居第二。取自:https://yjy.ccement.com/detail/659464656477971022.html
    中國水泥網(2019)。買自動化設備 生產線上機器代替 是否就是水泥工業智能化。取自:https://kknews.cc/tech/pyy2em8.html
    經濟部礦務局(2019)。低碳排放之無機聚合綠色水泥及混凝土製備研究,提升礦業循環經濟。取自:https://www.mine.gov.tw/News/ViewNews.asp?View=1132

    英文部分
    期刊
    Cement Sustainability Initiative (2014)。The CementThe Cement Industry:
    Creating solutions for safe, resource-efficient waste management。WBCSD。
    Cement Sustainability Initiative (2014)。Guidelines for Co-Processing Fuels and
    Raw Materials in Cement Manufacturing。WBCSD。

    網際網路
    Madeleine Rubenstein(2012)。Emissions from the Cement Industry。Retrieved from:
    https://blogs.ei.columbia.edu/2012/05/09/emissions-from-the-cement-industry/
    Aleyn Smith-Gillespie(2017)。Business model innovation: making the leap in sustainable value creation。Retrieved from:https://www.carbontrust.com/news/2017/10/business-model-innovation/
    Ellen Macarthur Foundation(2014)。Circular Economy System Diagram。Retrieved from:https://www.ellenmacarthurfoundation.org/circular-economy/concept/infographic
    Giannis Slimpi(2018)。The future in cement manufacturing is here: Transforming Cementos Molins’ production process through the application of AI。Retrieved from: https://digital.hbs.edu/platform-rctom/submission/the-future-in-cement-manufacturing-is-here-transforming-cementos-molins-production-process-through-the-application-of-ai/
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    106932085
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0106932085
    資料類型: thesis
    DOI: 10.6814/NCCU202000014
    顯示於類別:[經營管理碩士學程EMBA] 學位論文

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