政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/128578

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Title:	旅遊業創新商業模式之研究－以S旅行社為例 Research on innovative business model of tourism industry - Taking S Travel Agency as an example
Authors:	蔡明錫 Tsai, Alan
Contributors:	詹文男蔡明錫 Tsai, Alan
Keywords:	旅行業 PEST分析五力分析 STP分析商業模式九宮格 Tourism industry PEST Analysis Five Force Analysis STP Analysis Business Model Canvas
Date:	2019
Issue Date:	2020-02-05 17:40:14 (UTC+8)
Abstract:	本研究探討S旅行社如何找出自身之優勢，並運用適當的商業模式理論，為旅行業者提供面臨成長困境時，如何繼續提昇營收與利潤的方向。本研究將透過定性研究之個案研究方法，使用了包含PEST分析、五力分析、STP分析、商業模式九宮格，將個案之真實情境與理論模型做互相的驗證，研究結果可提供旅行業者參考，讓他們也能藉由相同的研究步驟找到企業永續經營成長的利基與優勢。 This research explores how S Travel Agency Company finds its own advantages, and uses appropriate business model theory to provide traditional travel agency companies with the direction to continue to increase revenue and profits when facing growth difficulties. This research will use case study method of qualitative research, using PEST Analysis, Five Force Analysis, STP Analysis, Business Model Canvas, to verify the real situation of the case and the theoretical model of each other, the research results can provide reference for travel agency companies, so that they can also find the niche and advantages of sustainable business growth through the same research steps.
Reference:	中文文獻： PEST分析模型，MBA智庫百科(2019)，https://wiki.mbalib.com/wiki/PEST Philip Kotler, Marketing Instructions(1998)，http://isites.nhu.edu.tw/yschao/doc/4868 STP理論，MBA智庫百科(2019)，https://wiki.mbalib.com/zh-tw/STP%E7%90%86%E8%AE%BA TTR台灣趨勢研究報告(2017)，旅行及相關服務業發展趨勢 TTR台灣趨勢研究報告(2019)，國外旅遊預計平台使用行為調查中華民國中央銀行全球資訊網新聞稿(2019)，有關新台幣匯率政策之說明 https://www.cbc.gov.tw/ct.asp?xItem=85036&ctNode=302&mp=1 中華民國主計處統計專區(2019)，家庭收支調查統計表 https://www.stat.gov.tw/ct.asp?xItem=27900&ctNode=511&mp=4 中華民國交通部觀光局行政資訊網(2019)，https://admin.taiwan.net.tw/BusinessInfo/zhengce/GuanguangZhengce 中華民國交通部觀光局行政資訊網(2019)，觀光統計，https://admin.taiwan.net.tw/BusinessInfo/TouristStatistics 五力分析模型，MBA智庫百科(2019)，https://wiki.mbalib.com/wiki/%E6%B3%A2%E7%89%B9%E4%BA%94%E5%8A%9B%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B 交通部觀光局(2018)，2019年4月旅行業家數統計交通部觀光局(2018)，旅行業管理規則東南旅遊官方網站公司簡介(2019)，https://www.settour.com.tw/info/about/ 東南旅遊部門簡介(2019)，https://www.settour.com.tw/info/department/ 亮(2016)，網路旅行社OTA有哪些優勢？從實體到虛擬的電子化進程，https://www.stockfeel.com.tw/%E7%B6%B2%E8%B7%AF%E6%97%85%E8%A1%8C%E7%A4%BEota%E6%9C%89%E5%93%AA%E4%BA%9B%E5%84%AA%E5%8B%A2%EF%BC%9F%E5%BE%9E%E5%AF%A6%E9%AB%94%E5%88%B0%E8%99%9B%E6%93%AC%E7%9A%84%E9%9B%BB%E5%AD%90%E5%8C%96/ 梁建章(2019)，人口結構變化下的中國創業時代，http://finance.sina.com.cn/zl/2019-03-25/zl-ihsxncvh5357950.shtml 發展觀光條列(2019)，https://law.moj.gov.tw/LawClass/LawAll.aspx?pcode=K0110001 葉佳朋(2016)，旅遊業創新經營策略研究，以雄獅旅遊公司為例臺灣電子商務創業聯誼會(2018)，2017年臺灣主要電商營業額營收概況（旅遊、遊戲、出版、寵物、藥品、無形商品），https://tesa.today/article/1821 英文文獻： Bogdan, R. C., & Biklen, S. K. (2006). Qualitative Research in Education: An Introduction to Theory and Methods: United States Edition. Eisenhardt, K.M. (1989). Building Theories from Case Study Research. Academy of Management Review, 14(4), 532-550. Mason, J. (2002). Qualitative researching(2nd ed.) London: Sage. Myers, M. D. (2013). Qualitative research in business and management, Sage. Osterwalder, A. & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers., John Wiley & Sons. Osterwalder, A. (2004). The business model ontology: A proposition in a design science approach. Porter, Michael E. (1980). Industry Structure and Competitive Strategy：Keys to Profitability, Financial Analysis Journal, 36 (4), 43-50. Porter, Michael E. (1996). What is strategy, Harvard Business Review. Smith, J. K. (1983). Quantitative versus Qualitative Research: An Attempt to Clarify the Issue. Educational Researcher, 12( 3 ), 6-13. Van Maanen, J. (1979). Reclaiming Qualitative Methods for Organizational Research. Administrative Science Quarterly, 24, 520-526. Yin, R. K. (2003). Case study research: Design and methods, 3rd edn. Applied Social Research Methods Series, vol. 5: Sage Publications, Thousand Oaks. Yin, R. K. (2009). Case Study Research: Design and Methods(4th ed.) Thousand Oaks: SAGE.
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 106932061
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0106932061
Data Type:	thesis
DOI:	10.6814/NCCU202000002
Appears in Collections:	[Executive Master of Business Administration] Theses

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