政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/128122

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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/128122

Title:	一個串聯創作者，DJ 音樂愛好人，派對策劃，製作發行公司的音樂圈平台 A music platform to connect artists, labels, DJs, party organizers and listeners
Authors:	安東寧 Saslawski, Antonin
Contributors:	何小台 Ho, Chester 安東寧 Antonin Saslawski
Keywords:	音樂平台 DJ 派對策劃 music platform DJ party organizers
Date:	2019
Issue Date:	2020-01-03 15:56:37 (UTC+8)
Abstract:	Hubtrack was born from a simple observation of one of our founders, an underground electronic music artist. Digitalization brought a lot to this domain, from music distribution or music supports to interactions and networking between the electronic music industry stakeholders. New digital solutions appear every day and drastically improve the efficiency within this sector, yet he faced an unpleasant experience that was not made easier by digital yet. After finishing an album, he needed to find a label to sign it on. Then came hours and hours of searching to find the right label that fits his music and is open to sign new artists. Small deejays also spend hours looking for venues and party organizers that are looking for warm-up* artists around their place. So, he realized that we needed to use digitalization to connect better small artists and labels, small deejays and party organizers, while offering listeners the opportunity to discover unknown and emergent underground electronic music artists. Two associates partnered and created Hubtrack, which literally is a hub to improve interactions of electronic music stakeholders around tracks. It would help small artists to find labels by posting demos on the platform and to market their independent releases without label. It would help labels to find new artists that match their artistic line and let them communicate about their availability to sign. It would help small deejays to share their mixes and find party organizers around their location to play for them, and it would help experimented deejays and listeners to dig* for new and unknown artists, either by streaming or by track downloads. Moreover, it would connect people for free while offering different kind of paid services, depending on the budget and the need of our different customers. They are underground electronic music lovers or actors such as artists, label owners and party organizers, and they can’t wait to be better connected thanks to Hubtrack. Because in an artistic environment we need to focus on Art, Hubtrack will save time for musicians. We will strive to become pioneers and leaders in this niche market and expand internationally to offer our service to any underground electronic music stakeholder in the world.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 107933059
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0107933059
Data Type:	thesis
DOI:	10.6814/NCCU201901284
Appears in Collections:	[International MBA] Theses

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