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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/128120


    Title: 開設OHANA Play咖啡館的商業企畫書
    “OHANA Play Café” kid´s café in El Salvador
    Authors: 龔安亞
    Rivas, Andrea Maria Gonzalez
    Contributors: 蔡政憲
    Tsai, Jason
    龔安亞
    Andrea Maria Gonzalez Rivas
    Keywords: 家庭導向
    優質咖啡
    遊戲場
    健康
    千禧世代
    family oriented
    quality coffee
    playground
    healthy
    millennials
    Date: 2019
    Issue Date: 2020-01-03 15:56:22 (UTC+8)
    Abstract: 無
    OHANA Play Café is a family oriented coffee shop with an interactive indoor playground. Based in the concept of kids café, OHANA provides an space for adults to enjoy high quality coffee from a local producer, while their children play in a toddler friendly zone under the supervision of the OHANAsitters.
    Coffee culture is part of every Salvadoran, not only as a country that grows renowned coffee but also a product that is present in our daily routine. Yet, majority of the coffee shops are designed exclusively for adults, without a children zone. This is a problem for many millennial parents that are forced to sacrifice quality coffee and choose instead fast food restaurants that offer a playground for their children and also sell commercial coffee. Thus, the need to create a coffee shop that provides a fun experience for both parents and children.

    The kids café market is a relatively new concept in El Salvador with few competitors. In some countries, like Korea, this business has evolved into a commercial trend, appearing even as a suggestion for travel, due to their ability to offer integral entertainment for all the family. By incorporating ideas from the Korean models, along with the Montessori teaching method, OHANA Play Café aims to be a healthy option were our customers feel within family.
    Reference: • Government of El Salvador. Transparency Portal. http://www.mtps.gob.sv/avisos/salarios-minimos-2018/

    • International Coffee Organization. “Coffee Market Report”. February, 2019. http://www.ico.org/documents/cy2018-19/cmr-0219-e.pdf

    • Euromonitor International. “Hot Drinks Global Industry Overview”. 2018.
    o https://blog.euromonitor.com/hot-drinks-global-industry-overview/

    • Euromonitor International. “Discover the top 5 coffee markets”.2018.
    o https://blog.euromonitor.com/discover-the-top-5-coffee-markets/

    • Some Solvit.
    o http://www.somesevit.com/en/business/solvit/pim.do

    • Bringing up the Parks. “Lilliput Kids Cafe, Cheongdam”. http://www.bringinguptheparks.com/lilliput-kids-cafe-cheongdam/

    • Forbes. Micah Solomon. “For Small Business Week: All About Millennial Consumers And Millennial-Friendly Customer Experiences”. 2018. https://www.forbes.com/sites/micahsolomon/2018/05/03/for-small-business-week-all-about-millennial-consumers-and-millennial-friendly-customer-experiences/#24a764fd2f91

    • The New York Times. Bruce Feiler. “App Time for Nap Time: The Parennials Are Here”. 2017.
    o https://www.nytimes.com/2017/11/04/style/millennial-parents-parennials.html?_r=0#nws=mcnewsletter

    • Euromonitor International. Stefano Botter. “The Impact of Women as the Driving Force of Shopping” . 2019.
    o https://blog.euromonitor.com/the-impact-of-women-as-the-driving-force-of-shopping/

    • The World Bank
    o https://data.worldbank.org/

    • DIGESTYC. “Encuesta de Hogares de Propositos Multiples en 2017”. 2018. http://www.digestyc.gob.sv/index.php/temas/des/ehpm/publicacionesehpm.html?download=652%3Apublicacion-ehpm-2017

    • International Coffee Organization. “World Coffee Consumption statistics”. February, 2019.
    o http://www.ico.org/prices/new-consumption-table.pdf

    • The Telegraph. Kerry Potter. “No kids allowed: Is Britain becoming an anti-child society? “. 2017.
    o https://www.telegraph.co.uk/family/parenting/no-kids-allowed-is-britain-becoming-an-anti-child-society/

    • Salvadoran Coffee Agency. Coffee Varieties in El Salvador. http://www.csc.gob.sv/variedades/

    • Forbes. Jeff Fromm. “Snacking Habits Of Millennial Parents Are Shaping The Category For Future Generations”. 2015. https://www.forbes.com/sites/jefffromm/2015/09/09/snacking-habits-of-millennial-parents-are-shaping-the-category-for-future-generations/#ab34ef541834

    • Pinterest. https://www.pinterest.com/
    • FAMM. Montessori Foundation in Argentina. https://www.fundacionmontessori.org/the-montessori-method.htm

    • El Diario de Hoy. “Four places to visit for both kids and parents”. 2019. https://www.elsalvador.com/entretenimiento/turismo/565729/diversion-al-maximo-4-lugares-fuera-de-lo-comun-para-ninos-que-tambien-disfrutaran-los-papas/

    • “Yogashala”. Yoga Center in El Salvador. http://www.yogashala.com.sv/precios

    • PriceSmart El Salvador. https://www.pricesmart.com/site/es/sp/business-services

    • Investopedia. “Key Financial Ratios for Restaurant Companies”. https://www.investopedia.com/articles/financial-analysis/090316/key-financial-ratios-restaurant-companies.asp

    • Government of El Salvador. Procedures information. https://tramites.gob.sv/procedure/3/3?l=es

    • Business Insider. Shana Lebowitz. “20 ways millennials are raising kids differently than any generation before them”. 2019.
    o https://www.businessinsider.com/differences-millennial-gen-x-baby-boomer-parents-2017-11

    • Wandering Kangaroo. “An Introduction to Korean Kids Cafes”. 2018.
    o http://wanderingkangaroo.com/index.php/2018/02/10/an-introduction-to-korean-kids-cafes/

    • La petite Maison Kindercafe Facebook page.
    o https://www.facebook.com/LaPetiteMaisonKindercafe/


    • Fun House Café Facebook page.
    o https://www.facebook.com/funhousesv/

    • La Luna de Mateo Facebook page.
    o https://www.facebook.com/lalunademateo/

    • Entrepreneur. Kim Walsh Phillips. “7 Ways to Turn Instagram Followers Into Customers for Life”. 2017.
    o https://www.entrepreneur.com/article/293713

    • The Economist. Pablo Balcaceres. “Centroamérica aspira por ser de clase media”. May 2019.
    o https://www.eleconomista.net/economia/Centroamerica-aspira-por-ser-de-clase-media-20190506-0033.html

    • Bolsa de Valores de El Salvador.
    o https://www.bolsadevalores.com.sv/
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    106933047
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106933047
    Data Type: thesis
    DOI: 10.6814/NCCU201901286
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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