Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/128109
|
| Title: | 資訊系統成功模式建立網路行銷與虛擬個人品牌之研究
An Explorative Study on the Information System Success Model to Establish Internet Marketing and Virtual Personal Brand |
| Authors: | 曹聖豪
Tsao, Sheng-Hao |
| Contributors: | 裘錦天
袁宇熙
Chyou, Jiin-Tian
Yuan, Yu-Hsi
曹聖豪
Tsao, Sheng-Hao |
| Keywords: | 虛擬個人品牌
資訊系統成功模式
網路行銷
我家網
Virtual personal brand
Information success model
Web marketing
Myhomes |
| Date: | 2019 |
| Issue Date: | 2020-01-03 15:53:33 (UTC+8) |
| Abstract: | 受惠於互聯網的發達，自媒體(we media)成為個人快速竄紅的重要管道，一開始重視個人品牌的經營。在傳統電子商務模式面臨轉型的態勢下，個案網路房仲平臺公司－我家網®，其提出透過資訊系統使用網路行銷創造「虛擬個人品牌」概念，成為創新的商業模式。本研究以「我家網®-個人品牌平臺」的使用者為對象，目的在了解受試者的「虛擬個人品牌」影響模式。研究工具參採Ojo (2017)修改DeLone & McLean (2003) 的資訊系統成功模式編製而成。預試取樣30位進行問卷信度與效度檢核，正式問卷施測得有效樣本401筆。資料分析方法採用描述性統計、差異性分析、相關分析與迴歸分析。分析結果顯示，不同性別組群在研究變項有顯著差異，「系統品質」、「資訊品質」及「服務品質」對「有用性」有顯著正向預測力，「有用性」對「使用滿意度」有顯著正向預測力，「使用滿意度」對「行銷溝通」有顯著正向預測力，「行銷溝通」對「個人效益」及「虛擬個人品牌」有顯著正向預測力。研究支持虛擬個人品牌是重要的趨勢與發展，在未來研究可就研究量表進行修正，透過不同地區或跨國取樣以考驗量表的穩定性，或透過更多的樣本檢定研究模式。此外，研究成果期待能為電子商務平臺及房仲從業人員參考，或在不同在電子商務中產業繼續應用與發展。
The invention of the Internet has influenced the society to unprecedented developments, as individuals starting to focus on building up personal brands, “we media” has come a major channel for growth and publicity. The environment of traditional e-commerce shifts over the years, a real estate platform Myhomes proposed the concept of web marketing through information system to create “virtual personal brand” as a new business model. This study surveys the users of “Myhomes- personal brand platform”, and discovers how they perceive the significance of “virtual personal brand”. The survey tool is composed by Ojo’s (2017) modified from DeLone & McLean’s (2003) study. Pre-test survey collected 30 samples for reliability and validity examination, then 401 validated surveys were collected from Myhomes® users. This study applied descriptive, variance, correlation, and regression for statistical analysis. Moreover, empirical outcomes indicate that gender variable has no significant differences; system quality, information quality and service quality have significant prediction to usefulness; usefulness has significant prediction to user satisfaction; user satisfaction has significant prediction to marketing communication; marketing communication has significant prediction to virtual personal brand. Virtual personal brand was found to be essential for both individuals and future development from this study, and the instrument can be adjusted or improvement for further studies. Further, samples from different regions or cross-county survey test could apply for stability, and larger sample size to test the research model was also suggested. In addition, real estate agents and e-commerce businesses can utilize the results for development directions. |
| Reference: | 一、中文文獻
2018臺灣網路報告，2018。財團法人臺灣網路資訊中心。上網日期2019年3月10日，檢自：https://report.twnic.tw/2018/TWNIC_TaiwanInternetReport_2018_CH.pdf
我家網，2019。我家網內部行政用業績報告。新北市：雲橋聯訊科技股份有限公司。
張尼、張雲勇、胡坤、劉明輝、宮雪、陶冶，2015。資料探勘(Data mining)-在人力資源管理上的分析與應用。巨量資料安全技術與應用。國立中央大學人力資源管理研究，桃園市。
張百清，1994。顧客滿意萬歲。臺北市：商業文化。
郭德賓、周泰華與黃俊英，2000。服務業顧客滿意評量之重新檢測與驗證。中山管理評論，8(1)，53-200。
資策會，2014。科技產業趨勢。臺北市：資策會產業情報研究所。
蔡坤泰，2006。休閒農場知覺服務品質、遊客滿意度與行為意向關係之研究--以屏東熱帶農業博覽會為例。國立中山大學企業管理學系，高雄市。
1111人力銀行，2019。全民搶進網紅經濟調查。全球華人股份有限公司。上網日期2019年3月10日，檢自：https://www.1111.com.tw/news/surveyns/119720/
二、英文文獻
Aaker, D.A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name, New York: The Free Press.
Abdi, H. (2003). PLS regression. In: Lewis-Beck M., Bryman A., Futing T., (Eds.). Encyclopedia for Research Methods for the Social Sciences (pp. 792–795). Thousand Oaks, CA: Sage.
Abdi, H. (2010). Partial least squares regression and projection on latent structure regression (PLS Regression). WIREs Computational Statistics. DOI: 10.1002/wics.051
Adamson, K. A., & Prion, S. (2013). Reliability: Measuring Internal Consistency Using Cronbach`s α. Clinical Simulation in Nursing, 9, 179-180.
Anitsal, I., Girard, T. & Anitsal, M.M. (2012). An Application of Services Marketing Mix Framework: How do Retailers Communicate Information on Their Sales Receipts? Business Studies Journal, 4(2), 77-90.
Arifin, W. N., & Yusoff, M. S. B. (2016). Confirmatory Factor Analysis of the Universiti Sains Malaysia Emotional Quotient Inventory Among Medical Students in Malaysia. SAGE Open, April-June, 1-9.
Arruda, W. & Dixson, K. (2007). Career Distinction: Stand Out by Building Your Brand. Wiley.
Arruda, W. (2003). An Introduction to Personal Branding: a revolution in the way we manage our careers. Reach Communications Consulting, Inc.
Ashely, C. & Tuten, T. (2014).Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement. Psychology & Marketing, 32(1).
Bacile, T.J., Ye, C. & Swilley, E. (2014). From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication. Journal of Interactive Marketing, 28(2), 117-133.
Banes-Vieyra, P. & Claycomb, C. (2001). Business-to-Business E-Commerce: Models and Managerial Decisions. Business Horizons 44(3).
Baraka, H.A. & El-Gamily, I.H. (2013). Assessing Call Centers` Success: A Validation of the DeLone and McLean Model for Information System. Egypt Information Journal, 14(2), 99-108.
Batum, T. P.(2014). The Use of Social Media in B2B Marketing Communications: An Explatory Study on Turkish Companies. Anadolu Üniversitesi Sosyal Bilimler Enstitüsü, Temmuz.
Becker, J. M., Klein, K. & Wetzels, M. (2012). Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models. Long Range Planning, 45, 359-394.
Benesty, J., Chen, J., Huang, Y., & Cohen, I. (2009). Pearson Correlation Coefficient. In: Noise Reduction in Speech Processing. Springer Topics in Signal Processing, 2. Springer, Berlin, Heidelberg.
Bishop, L. (2018). The True Purpose of Social Media 2018. Retrieved October, 2, 2019, from: umidigital.co.uk/blog/true-purpose-of- social-media-2018
Blok, V., Wesselink, R., Studynka, O. & Kemp, R. (2015). Encouraging sustainability in the workplace: a survey on the pro-environmental behaviour of university employees. Journal of Cleaner Production, (106), 55-67.
Bollier, D. (2010). The Promise and Peril of Big Data. The Aspen Institute, Washington, DC, USA.
Borges, M., Hoppen, N. & Luce F.B. (2008). Information technology impact on market orientation in e-business. Journal of Business Research, 62(9), 883-890.
Bossen, C., Jensen, L.G. & Udsen, F.W. (2013). Evaluation of a comprehensive EHR based on the DeLone and McLean model for IS success: approach, results, and success factors. International Journal of Medical Informatics, 82(10), 940-53.
Boyd, D. & Crawford, K. (2012). Critical Questions for Big Data. Information, Communication & Society, 15(5).
Brems, C., Temmerman, M., Graham, T. & Broersma, M. (2017). Personal Branding on Twitter. Digital Journalism, 5(4), 443-4459.
Brooks, A.K. & Anumudu, C. (2015). Identity Development in Personal Branding Instruction: Social Narratives and Online Brand Management in a Global Economy. American Association for Adult and Continuing Education, 27(1), 23-29.
Brown, I. & Jayakody, R. (2008). B2C e-commerce success: a test and validation of a revised conceptual model. Electronic Journal Information Systems Evaluation, 11(3), 167-84.
Casaló, L.V., Flavián, C. & Guinalíu, M. (2008). Promoting Consumer`s Participation in Virtual Brand Communities: A New Paradigm in Branding Strategy. Journal of Marketing Communications 14(1) , 19-36
Chen, Y. & Xie, J. (2008). Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix. Management Science, 54(3).
Chin, W. W., Marcolin, B. L., & Newsted, P. R. (2003). A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo Simulation Study and an electronic-mail emotion/adoption study. Information Systems Research, 14(2), 189-217.
Choi, W, Rho, M.J., Park, J., Kim, K.J., Kwon, Y.D. & Choi, I.Y. (2013). Information system success model for customer relationship management system in health promotion centers. Healthc Inform Res., 19(2), 110-20.
Chong, A.Y.L., Ch`ng, E., Liu, M.J. & Li, B. (2015). Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews. International Journal of Production Research, 55(17), 5142-5156.
Churchill, A. & Surprenant, C. (1982). An Investigation into the Determinants of Customer Satisfaction. Journal of Marketing Research (19).
Coltman, T., Devinney, T. M., Midgley, D. F. & Veniak, S. (2008). Formative versus reflective measurement models: Two applications of formative measurement, Journal of Business Research, 61(12), 1250-1262.
Corbitt, B.J., Thanasankit, T. & Yi, Han. (2003). Trust and e-commerce: a study of consumer perceptions. 2(3), 203-215.
Cormode, G. & Krishnamurthy, B. (2008). Key differences between Web 1.0 and Web 2.0. Peer-Reviewed Journal on the Internet, 13(6-2).
Dai, Q. & Kaulffman, R.J. (2001). Business models for Internet-based e-procurement systems and B2B electronic markets: an exploratory assessment. IEEE, Maui, HI, USA, Jannuary 6.
D`Alessandro, D.F. (2004). Career Warfare: 10 Rules for Building Successful Personal Brand and Fighting to Keep it. McGraw Hill Companies, USA.
Data Mining Curriculum (2006). ACM SIGKDD. Philadelphia, USA, August 20-23.
Davis, F.D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319-340.
Deckers, E. & Lacy, K. (2013). Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. Que Publishing, New Jersey, USA.
DeLone, W. H. & McLean, E. R. (1992). Information systems success: The quest for the dependent variable. Information Systems Research, 3(1), 60–95.
DeLone, W. H. & McLean, E. R. (2003). The DeLone and McLean model of information systems success: A ten-year update. Journal of Management Information Systems, 19(4), 9-30.
DeLong, J.B. & Magin, K. (2006). A short note on the size of the dot-com bubble. National Beueau of Economic Research. Nber Working Paper Series, 12011.
De Vries, L., Gensler, S. & Leeflang, P.S.H. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of Interactive Marketing, 26(2), 83-91.
Dinev, T. & Hart, P. (2006). An Extended Privacy Calculus Model for E-Commerce Transactions. Information Systems Research, 17(1).
Engel, J.F., Blackwell, R.D. & Miniard, P.W. (1993), Consumer Behavior, The Dryden, New York, USA.
ESC (2018). Ecommerce Strategy China. What Jack Ma`s New Retail looks like? Retrieved October, 2, 2019, from https://www.ecommercestrategychina.com/column/what-jack-mas-new-retail-looks-like
Fill, C. (2010). Marketing Communications: Interactivity, Communities and Content: Prentice Hall, Upper Saddle River, USA.
Finney, S. (2011). Stakeholder perspective on internal marketing communication: An ERP implementation case study. Business Process Management Journal, 17(2), 311-331.
Forbes, L.P. (2013). Does Social Media Influence Consumer Buying Behavior? An Investigation of Recommendations and Purchases. Journal of Business & Economics Research, 11(2), 107-112.
Gefen, D., Straub, D. W., & Boudreau, M. (2000). Structural equation modeling and regression: Guidelines for Research Practice. Communications of AIS, 4, 2-76.
Gelder, S.V. (2005). The new imperatives for global branding: Strategy, creativity and leadership. Journal of Brand Management, 12, 395-404.
Gong, W., Stump, R. & Maddox, L. (2013). Factors influencing consumers online shopping in China, Journal of Asia Business Studies, 7(3), 214-230.
Govers, R. (2014). Rethinking Virtual and Online Place Branding. Rethinking Place Branding, Springer Cham, 73-83
Gronholdt, L., Martensen, A. & Kristensen, K. (2000). The Relationship Between Customer Satisfaction and Loyalty: Cross-Industry Differences. Total Quality Management, 11(4-6), 509-514.
Hair, J. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Los Angeles, Calif. [u.a.]: Sage.
Hair, J. (2017). Advanced issues in partial least squares structural equation modeling. SAGE Publications, Inc.
Haley, G.T. (2002). E-commerce in China: Changing business as we know it. Industrial Marketing Management, 31(2), 119-124.
Harris, L. & Rae, A. (2011). Building a Personal Brand through Social Networking. Journal of Business Strategy, 32, 14-21.
Harrison, D.A., Mykytyn, P.P., Riemenschneider, C.K. (1997). Information System Research, 8(2), 107-211.
Heale, R., & Twycross, A. (2015). Validity and reliability in quantitative studies. Evidence Based Nursing, 18(3), 66-67.
Horn, P. (2009). Personal Branding! How to create your own brand? Executive Magazine Books, Denmark.
Hossain, S. (2013). 5G Wireless Communication Systems. American Journal of Engineering Research, 2(10), 344-354.
Hsu, M.H., Chang, C.M., Chu, K.K. & Lee, Y.J. (2014). Determinants of repurchase intention in online group-buying: The perspectives of DeLone & McLean IS success model and trust. Computers in Human Behavior, 36, 234-245.
Jacobs, A. (2009). The pathologies of big data. Communications of the ACM - A Blind Person`s Interaction with Technology, 52(8), 36-44.
Johnnson, K. M. (2017). The Importance of Personal Branding in Social Media: Educating Students to Create and Manage their Personal Brand. International Journal of Education and Social Science, 14(1), 21-27.
Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux, New York, USA.
Kalakota, R. & Whinston, A.(1997). Electronic Commerce: A Manager`s Guide: Addison-Wesley Professional
Karaduman, I. (2013). The Effect of Social Media on Personal Branding Efforts of Top Level Executives. Procedia- Social and Behavioral Sciences. 99(6), 465-473.
Keller, K.L. (1993). Conceptualizing, measuring and managing customer-based brand equity, Journal of Marketing, 57(1), 1-23.
Keller, K.L. (2009). Building strong brands in a modern marketing Communications environment. Journal of Marketing Communications (15)
Kharpal, A. (2019). Alibaba breaks Singles Day record with more than $38 billion in sales. CNBC. Retrieved November, 12, 2019, from: https://www.cnbc.com/2019/11/11/alibaba-singles-day-2019-record-sales-on-biggest-shopping-day.html
Khayun, V. & Ractham, P (2011). Measuring e-Excise Tax Success Factors: Applying the DeLone & McLean Information Systems Success Model, IEEE, January 4-7, Kauai, HI, USA.
Kiesler, S., Kraut, R., Cummings, K.N., Boneva, B., Helgeson, V.S. & Crawoford, A.M. (2002). Internet Evolution and Social Impact. Computer Science, 10.
Kitchen, P.J. & Burgmann, I. (2010). Integrated Marketing Communication. Advertising and Integrated Communication, John Wiley & Sons, Ltd.
Kocovic, P., Behringer, R., Ramachandran, M., & Milhajlovic, R. (2017). Emerging Trends and Applications of the Internet of Things. PA: IGI Global.
Kotler, P. & Keller, K.L. (2006). Marketing Management. Pearson Prentice Hall, Upper Saddle River, USA.
Kotler, P., John, B. & James, M. (2013). Marketing for hospitality and tour-ism. Pearson education, Inc.
Kshetri, N. (2017). Can Blockchain Strengthen the Internet of Things? IT Professional, 19(4), 68-72.
Kwon, O., Lee, N. & Shin, B. (2014). Data quality management, data usage experience and acquisition intention of big data analytics. International Journal of Information Management, 34(3), 387-394.
Labrecque, L., Markos, E., & Milne, G. (2011). Online personal branding: Processes, challenges, and implications. Journal of Interactive Marketing, 25(1), 37-50.
Laudon, K.C. & Traver, C.G. (2002). E-Commerce: Business, Technology, Society. Addison Wesley, Boston.
Lee, I. & Shin, Y. J. (2017). Fintech: Ecosystem, business models, investment decisions, and challenges 6(1) 35-46.
Lee, J., Kao, H.A. & Yang, S. (2014). Service Innovation and Smart Analytics for Industry 4.0 and Big Data Environment. Procedia CIRP, 16, 3-8.
Liao, P. W. (2015). From the Reliability and Validity of Quantitative Research and Qualitative Research to the Development of Social Science Research Quality. Journal of China University of Science and Technology, 62(4), 69-88.
Luxton, S., Reid, M. & Mavondo, F. (2014). Integrated Marketing Communication Capability and Brand Performance. Journal of Advertising, 44(1), 37-46.
Madhavaram, S., Badrinarayanan, V. & McDonald, R. E. (2013). Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: A conceptual framework and research propositions. Journal of Advertising, 34, 69-80.
Martinuzzi, B. (2014). How to build an unforgettable personal brand. Retrieved October, 2, 2019, from: https:/www.americanexpress.com/us//articles/how-to-build-anunforgettable-personal-brand
McCarthy Group. (2014). Millennials: Trust & attention survey. Retrieved October, 2, 2019, from: http://www.themccarthygroup.com/what-we-do/millennials_survey
McNally, D. & Speak, K.D. (2002). Be Your Own Brand: Berrett-Koehler Publishers.
Mihart, C. (2012). Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision- Making Process. International Journal of Marketing Studies, 4(2), 2012.
Mimoza, K.(2013). The Factors that Influence Customer Behaviour in Housing Market in Tirana, Journal of Marketing and Management, 4(1), 93-106.
Mohd, A., & Amit, S. K. (2018). Analyzing the effect of marketing digitization on business processes and consumer behaviour. Analyzing the effect of marketing digitization on business processes and consumer behaviour, 6(5), 162-169.
Molla, A. & Licker, P.S., (2001), E-commerce systems success: An attempt to extend and re-specify the DeLone and McLean model of IS success, Journal of Electronic Commerce Success (2).
Montoya, P. & Vandehey, T. (2002). The Personal Branding Phenomenon: Realize greater influence, explosive income growth and rapid career advancement by applying the branding techniques of Michael, Martha and Oprah. CreateSpace Independent Publishing Platform.
Naeem, B., Bilal, M. & Naz, U. (2013). Integrated Marketing Communication: A Review Paper. Interdisciplinary Journal of Contemporary Research in Business, 5(5).
Nelson, J. (2017). Using conceptual depth criteria: addressing the challenge of reaching saturation in qualitative research. Qualitative Research, 17(5), 554–570.
Nicholls, J., Gilbert, R. & Roslow, S. (1998). Parsimonious measurement of customer satisfaction with personal service and the service setting. Journal of Consumer Marketing, 15(3), 239-53.
O’Brien, J.A. (2002). Management Information Systems: Managing Information Technology in the E-Business Enterprise. Irwin Professional Pub, Illinois, USA.
Ojo, A.I. (2017). Validation of the DeLone and McLean Information Systems Success Model. Healthcare Informatics Research, 23(01), 60-66.
Oliver, R. L. (1997). Satisfaction: A Behavioral Perspective on the Consumer. The McGraw-Hill Companies, Inc., New York, USA.
Oliver, R. L.(1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17(4), 460-469.
Ostrom, A. & Iacobucci, D. (1995). Consumer trade-offs and the evaluation of service. Journal of Marketing, 59(1), 17-28.
Oxley, J.E. & Yeung, B. (2001). E-Commerce Readiness: Institutional Environment and International Competitiveness. Journal of International Business Studies, 32, 705-723.
Öztürk, M. & Batum, T.P (2019). How Housing Brands Use Social Media in Their Marketing Communications? A Content Analysis. Yönetim Bilimleri Dergisi, 33, 111-135.
Parasuraman, A., Zeithaml, V.A. & Berry, L.L. (1988). The SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.
Pastor-Satorras, R., Vázquez, A. & Vespignani, A. (2001). Dynamical and Correlation Properties of the Internet. American Physical Society, 87.
Patterson, P.G. & Spreng, R.A. (1997). Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination. International Journal of Service Industry Management, 8(5), 414-434.
Pauwels, K., Erguncu, S. & Yildirim, G. (2013). Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets. International Journal of Research in Marketing, 30(1), 57-68.
Pearson, K. (1895). Notes on the History of Correlation”, Biometrika, 13, 25-45.
Perez, B. (2016). E-commerce will become a ‘traditional’ business, says Alibaba’s Jack Ma. South China Morning Post. Retrieved October, 2, 2019, from https://www.scmp.com/tech/china-tech/article/2027744/e-commerce-will-become-traditional-business-says-alibabas-jack-ma
Peters, T. (1997). The Brand Called You. Fast Company Magazine.
Pitt, L. F., Watson, R. T. & Kavan, C. B. (1995). Service quality: A measure of information systems effectiveness. MIS Quarterly, 19(2), 173–188.
Potgieter, A. & Doubell, M. (2009). Authentic personal branding is not your social media page. Journal of Contemporary Management, 9(4), 1-13.
Quigley, J.M. (2001). Real Estate and the Asian Crisis. Journal of Housing Economics, 10(2), 129-161.
Rai, A., Lang, S.S. & Welker, R.B. (2002). Assessing the Validity of IS Success Models: An Empirical Test and Theoretical Analysis. Journal of Information Systems Research, 13, 50-69.
Ratasuk, R., Prasad, A., Li, Z., Ghosh, A. & Uusitalo, M.A. (2015). Recent advancements in M2M communications in 4G networks and evolution towards 5G. 18th International Conference on Intelligence in Next Generation Networks, Paris, France, Febuary 17-19.
Rampersad, H.K. (2015). How to build an authentic personal brand. Retrieved October, 2, 2019, from: http://www.xonitek.com/press-room/industry-news/how-to-build-an-authentic-personal-brand-by-prof-hubert-rampersad-phd
Reece, M. (2010). Real-time marketing for business growth: how to use social media, measure marketing, and create a culture of execution. Pearson Educaiton, London.
Rehman, M. H., Chang, V., Batool, A. & Wah, T.Y. (2016). Big data reduction framework for value creation in sustainable enterprises. International Journal of Information Management, 36(6), 917-928.
Ries, A. & Trout, J. (2001). Positioning, How to be Seen and Heard in the Overcrowded Marketplace. McGraw-Hill, New York, USA.
Ruxton, G. D. (2006). The unequal variance t-test is an underused alternative to Student`s t-test and the Mann–Whitney U test. Behavioral Ecology, 17, 688–690.
Sarrab, M., Elbasir, M., & Alnaeli, S. (2016). Towards a quality model of technical aspects for mobile learning services: An empirical investigation. Computers in Human Behavior, 55(A), 100-112.
Scarle, S., Arnab, S., Dunwell, I., Petridis, P., Protopsaltis, A. & Freitas, S. (2012). E-commerce transactions in a virtual environment: virtual transactions. Electronic Commerce Research, 12, 379-407.
Schafer, J.B., Konstan, J.A., Riedl, J. (2001). E-Commerce Recommendation Applications. Data Mining and Knowledge Discovery, 5, 115-153.
Schivinski, B. & Dabrowski, D. (2014). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22, 121-135.
Schweizer, K. (2011). On the changing role of Cronbach’s α in the evaluation of the quality of a measure. European Journal of Psychological Assessment, 27(3), 143–144.
Seddon, P.B. (1997). A respecification and extension of the DeLone and McLean model of IS success. Information Systems Research. Journal of Marketing, 59(1), 17-30.
Shen, G.C.C., Chiou, J.S., Hsiao, C.H., Wang, C.H. & Li, H.N. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265-2270.
Shuker, L. (2014). It`ll look good on your personal statement: self-marketing amongst university applicants in the United Kingdom. British Journal of Sociology of Education, 35(2), 224-243.
Siau, K. (2001). Mobile Commerce: Promises, Challenges and Research Agenda. Journal of Database Management, 12(3), 10-21.
Tornow, W.W. & Wiley, J.W. (1991). Service Quality and Management Practices: a look at employee attitudes, customer satisfaction, and bottom-line concequences. Human Recource Planning, 14(2), 105-115.
Turban, E., Lee, J., Lee, J.K., King, D. & Chung, H.M. (1999). Electronic Commerce: A Managerial Perspective, Prentice Hall, Upper Saddle River, USA.
Vlasic, G. & Kesic, T. (2007). Analysis of Consumers` Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication. Journal of Marketing Communications, 14(2), 109-129.
Voorhees, C. M., Brady, M. K., Calantone, R., & Ramirez, E. (2016). Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies. Journal of the Academy of Marketing Science, 44(1), 119-134.
Wamba, S.F., Akter, S., Edwards, A., Chopin, G. & Gnanzou, D. (2015). How ‘big data’ can make big impact: Findings from a systematic review and a longitudinal case study. International Journal of Production Economics, 165, 234-246.
Westland, C.J. & Theodore, H.K.C (1999). Global Electronic Commerce: Theory and Case Studies. MIT Press.
White, C.M. (2012). Social Media, Crises Communication, and Emergency Management. Boca Raton: CRC Press.
Woodruff, R.B. (1997). Customer Value: The Next Source of Competitive Advantage. Journal of the Academy of Marketing Science, 25, 139-153.
Wrigley, N. & Currah, A. (2006). Globalizing retail and the ‘new e-conomy’: The organizational challenge of e-commerce for the retail TNCs. Geoforum 37(3), 340-351.
Wymbs, C. (2000). How e‐commerce is transforming and internationalizing service industries. Journal of Services Marketing, 14(6), 463-477.
Yamamoto, H., Ishida, K. & Ohta, T. (2004). Modeling Reputation Management System on Online C2C Market. Computational & Mathematical Organization Theory, 10(2), 165-178.
Yin, S. & Kaynak, O. (2015). Big Data for Modern Industry: Challenges and Trends. IEEE, 103(2), 143-146.
Yi, Y. & La, S. (2004). What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty. Psychology & Marketing, 21(5), 128-142.
Zeithaml, V.A. & Bitner, M.J. (1996). Service marketing. McGraw Hill, New York, NY, USA.
Zhang, Y., Bian, J. & Zhu, W. (2012). Trust fraud: A crucial challenge for China’s e-commerce market. Electronic Commerce Research and Applications 12(5), 299-308.
Zhang, Y., Zhang, G., Chen, H., Poter, A.L., Zhu, D. & Lu, J. (2016). Topic analysis and forecasting for science, technology and innovation: Methodology with a case study focusing on big data research. Technological Forecasting and Social Change, 105, 179-191.
Zhao, J.L., Fan, S. & Hu, D. (2014). Business challenges and research directions of management analytics in the big data era. Journal of Management Analytics, 1(3), 169-174.
Zwass, V. (1996). Electronic Commerce: Structures and Issues. International Journal of Electronic Commerce, 1(1), 3-23. |
| Description: | 博士
國立政治大學
資訊管理學系
101356509 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0101356509 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU201901308 |
| Appears in Collections: | [資訊管理學系] 學位論文
|
Files in This Item:
There are no files associated with this item.
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
