政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/126576
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113478/144464 (79%)
Visitors : 51489843      Online Users : 828
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/126576


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/126576


    Title: 為泰國長者設立的互聯網健康事物設施
    Internet of health things (IoHT) for the elderly in Thailand
    Authors: 藍翊婷
    Boocha, Sichol
    Contributors: 吳文傑
    Wu, Jack
    藍翊婷
    Sichol Boocha
    Keywords: 物聯網
    物聯網
    健康
    長者
    Internet of Things
    IoT
    Health
    Elderly
    Date: 2019
    Issue Date: 2019-10-03 17:17:03 (UTC+8)
    Abstract: Livelong Company Limited is a startup business in Thailand that redefines the value proposition of what doctors and nurses can do for people to the value of what people can do as patients to have a perfect health conditions. Our targeted customers are the elderly in Thailand. The company employs Internet of Health Things (IoHT) to provide solutions by offering products such as a smart watch, a surveillance camera, and a special wireless telephone, coupled with services such as an ambulance car calling and care taker providers in order to assist the elderly to monitor their own health.
    The healthcare industry in Thailand has long been following the traditional business model. People go to hospitals when they get sick. The doctors and nurses at the hospital treat the patients and get paid for the characteristics and the number of treatments they deliver to patients. People generally spend on healthcare only to receive a reactive treatment for specific purpose. However, Livelong Co., Ltd. differentiates itself by offering a more preventive action. This new business model is driven by the digital devices and ubiquitous access of internet that has untapped the opportunity to bring healthcare to people everywhere. Coupled with the need of people that has been changed, health and wellness trend has been extending into consumer life and experience more than ever.
    Livelong Co., Ltd. estimates the initial investment and the operating costs for year one to be 2.4 million THB. This amount of money would be funded by the owner. Based on the financial section, the plan has a positive net present value and the payback period is the second year.
    Reference: Publications in English
    Business Sweden in Thailand. (2015). Opportunities in Thailand’s Healthcare Sector. Retrieved from https://www.business-sweden.se/contentassets/18717dc559704 fe98f03af9de7b70a60/opportunies-in-thailands-healthcare-sector.pdf
    Cho, J. R. & Polkowski, T. (2017). How Thailand Created a Multi-Billion-Dollar Blue Ocean in Medical Tourism…and How It Just Might Create Another. Retrieved from https://www.blueoceanstrategy.com/blog/how-thailand-created-multi-billion-dollar-blue-ocean-in-medical-tourism/
    Etross Telecom. (2019). Telemarketing Device Series. Retrieved from http://m.etross.com/products_index/&productCategoryColumnId=1.html
    Foundation of Thai Gerontology Research and Development Institute. (2014). Situation of the Thai Elderly 2014. Retrieved from http://www.ipsr.mahidol.ac.th/ ipsrbeta/FileUpload/PDF/Report-File-521.pdf
    Foundation of Thai Gerontology Research and Development Institute. (2015). Situation of the Thai Elderly 2015. Retrieved from http://www.ipsr.mahidol.ac.th/ ipsrbeta/FileUpload/PDF/Report-File-535.pdf
    Froyd, J. N. (2018). Thailand Registers Intl Arrival Record Amid Medical Tourism Boom. Retrieved from https://www.tourism-review.com/thai-medical-tourism- maintains-its-success-news10621
    Global Age Watch. (2015). Age Watch Report Card: Thailand. Retrieved from https://www.helpage.org/global-agewatch/population-ageing-data/country-ageing-data/?country=Thailand
    IndexMundi. (2018). Thailand Demographics Profile 2018. Retrieved from https://www.indexmundi.com/thailand/demographics_profile.html
    KPMG in Thailand. (2018). Medical Tourism. Retrieved from https://assets.kpmg/content/dam/kpmg/th/pdf/2018/03/th-medical-tourism-industry-focus-secured.pdf
    Mintel Press Team. (2018). Thai Consumers are on the Road to Self-betterment. Retrieved from https://www.mintel.com/press-centre/social-and-lifestyle/thai-consumers-are-on-the-road-to-self-betterment-79-of-thais-would-like-to-have-a-healthier-diet-in-2018
    Statista. (2016). Forecast of annual household income distribution in Thailand in 2015 and 2020. Retrieved from https://www.statista.com/statistics/716001/share-of-income-levels-in-thailand-forecast/
    Tech Radar. (2019). Withings Move ECG is the first hybrid smartwatch to feature an ECG monitor. Retrieved from https://www.techradar.com/news/withings-move-ecg-is-the-first-hybrid-smartwatch-to-feature-an-ecg-monitor
    Trading Economics. (2019). Thailand Average Monthly Wages. Retrieved from https://tradingeconomics.com/thailand/wages
    United Nations Population Fund Thailand. (2015). Features of Thai Families in the Era of Low Fertility and Longevity. Retrieved from https://thailand.unfpa.org/ sites/default/files/pubpdf/State%20of%20Thailand%20Population%20report%202015-Thai%20Family_en.pdf
    Vstarcam. (2019). Indoor Camera. Retrieved from https://shop.vstarcam.com/
    WHO Western Pacific Region Publication. (2015). The Kingdom of Thailand Health System Review. Retrieved from http://apps.searo.who.int/PDS_DOCS/B5410.pdf
    World Population Review. (2019). Population of Cities in Thailand. Retrieved from http://worldpopulationreview.com/countries/thailand-population/cities/

    Publications in Thai
    National Progress Index (NPI), Thailand. (2013). Household Income Distribution. Retrieved from http://www.npithailand.com/sites/default/files/Cluster.pdf
    Post Today Publication. (2019). “Governmental-Private Ambulance Car” Service for Life with No Pricing Limits. Retrieved from https://www.posttoday.com/politic/report/undefined#img-4
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    106933034
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106933034
    Data Type: thesis
    DOI: 10.6814/NCCU201901189
    Appears in Collections:[International MBA] Theses

    Files in This Item:

    File SizeFormat
    303401.pdf1072KbAdobe PDF20View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback