Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/125971
|
| Title: | 健康傳播宣導訊息之說服效果探討 —以推廣素食健康飲食為例
The persuasive effect of guidance message in health communication—promoting healthy vegetarian diet as an example |
| Authors: | 謝增
Xie, Zeng |
| Contributors: | 林芝璇
Lin, Jhih-Syuan
謝增
Xie, Zeng |
| Keywords: | 健康飲食
素食飲食
說服效果
訊息策略
健康宿命論信念
Healthy diet
Vegetarian
Persuasive effect
Message strategy
Healthy fatalism belief |
| Date: | 2019 |
| Issue Date: | 2019-09-05 17:39:05 (UTC+8) |
| Abstract: | 隨著社會的發展，人類的平均壽命越來越長，但同時人類的健康也正在遭受著許多威脅，尤其是慢性非傳染性疾病，其中癌症是引發死亡的主要原因。世界衛生組織指出，不健康飲食、缺乏運動、不當飲酒及吸菸是造成非傳染病的四大危險因子。為了降低危險因子的影響，聯合國大會亦於2016年3月宣布2016至2025年為營養行動十年，健康飲食議題越來越受到全世界的重視，許多研究顯示素食健康飲食會降低人類罹患高血壓、心臟病甚至癌症的幾率，但是此種說法還未得到大眾廣泛的認同。從健康傳播角度出發，想要向受眾推廣素食健康飲食方式來實現預防癌症的目標，怎樣的訊息宣導策略會對受眾產生較好的說服效果呢？
因此，本研究以健康宣導訊息策略中常被採用的訊息表現形式為自變項，包括敘事型訊息和數據型訊息，以對素食健康飲食的說服效果為依變項，包括態度和行為意願，並將健康宿命論信念納入作為調節變項。本研究採用線上實驗法，以臉書作為實驗操作媒體平台，除了兩個實驗組之外，另外增設置一個控制組， 最終98名以大學生群體為主的受測者成為參與實驗的有效樣本。本研究結果顯示，受測者閱讀完與素食健康飲食議題相關的敘事型訊息產生的態度和行為意願變化要明顯好於閱讀與該議題無關的訊息，但是敘事型訊息和數據型訊息兩者之間說服效果的差別並不顯著；健康宿命論信念在此過程中並未產生調解作用。
While the average life expectancy of human beings is getting longer and longer, the health of the public in challenged by many threats, especially noninfectious chronic disease. Cancer is the main cause of death among all. According to the World Health Organization, unhealthy diet, lack of exercise, improper drinking and smoking are the four major risk factors for non-communicable diseases. In order to reduce the impact of risk factors, the UN General Assembly announced in March 2016 that it will be the Decade of Action on Nutrition from 2016 to 2025. Since then, the importance and impact of healthy diet has received increasing attention from researchers. Many studies have shown that a vegetarian diet helps reduce the risk of high blood pressure, heart disease and even cancer; however, this view has not been widely recognized by the public. Therefore, this current study focuses on the persuasive effect of health communication on promoting a healthy vegetarian diet to the public. Specifically, two types of health promotional message strategy (i.e., narrative and statistic evidence) are used as the independent variable, while the persuasion outcomes with regard to performing a healthy vegetarian diet are included as dependent variables (i.e., attitude and behavioral intention). Individuals’ health fatalism belief is introduced as a moderator variable in this study. An online experiment was conducted on Facebook to test proposed research questions and hypotheses. In addition to the two experimental groups, a control group was added. A total of 98 participants were included in the data analysis. The results showed that participants who read the narrative health promotional message had a better attitude and behavioral intentional toward a vegetarian diet than participants in the control condition. However, there was no significant difference between two message strategy conditions in their effects on the outcomes. The results also revealed that individuals’ healthy fatalism belief did not moderate the effects of health promotional message strategy on attitude and behavioral intention. Theoretical and managerial implications are discussed. |
| Reference: | 中文文獻
Birdy（2018年05月22日）。〈全國首家「素食醫院」啓動，中國的醫療改革開始了！〉,《素食星球》。上網日期：2019年04月28日，取自https://mp.weixin.qq.com/s?src=11×tamp=1562244979&ver=1708&signature=6t5oW6dDFIXyyodR1VQyn5S1cJAquZ-NNWc6fUHqlT2sWO0n0ZVfsLR2xo-6iPMgPobLOZQoDqZ9Tq*7w-BwtsOgPi8fJBbrM*MU0I7QJVYNq7m8YBo6ZcoqNTpiy6MS&new=1
Facebook（無日期）。〈粉絲專頁洞察報告：說讚的內容、覆蓋範圍和互動率〉。上網日期：2019年06月09日，取自https://www.facebook.com/help/355635011174004?expanded_faq=5086539625210
王迪（2006）。〈健康傳播研究回顧與前瞻〉，《國外社會科學》，5：49-52。
台灣傳播調查資料庫（2017）。〈科技部傳播調查資料庫二期一次（一般民眾調查）-原始問卷檔響〉。上網日期：2019年4月28日，取自http://www.crctaiwan.nctu.edu.tw/AnnualSurvey_detail.asp?ASD_ID=32
江瑞坤（2008）。《台灣成人女性素食與非素食生活型態與各項身體因素及血液中生化因素的關係》。臺灣大學臨床醫學研究所學位論文。
吳家豪、馬麗菁（2017）。〈線上健康類新聞之分析與預測—巨量資料架構〉，《企業管理學報》，113：1-29。
李佳純（2003）。〈以社會資本理論探討網路健康資訊使用者之資訊使用行為〉。南華大學傳播管理學系碩士班碩士論文。
李啓毅、胡竹菁、王鑫強、劉曉雪（2015）。〈敘事傳輸理論與說服機制：以敘事型公益廣告為例〉，《心理科學進展》，23（11）：2001-2008。
周穆謙、林以容（2015）。〈癌症篩檢宣導海報之說服效果探討〉，《資訊傳播研究》，6（1）：1-27。
林千鈺（2006）。〈國內大學生網路消費者健康資訊之使用研究—以淡江大學為例〉。淡江大學資訊與圖書館學系碩士班學位論文。
林秀雲譯（2013）。《社會科學研究方法》。台北：雙葉書廊。（原書Babbie，E.[2003]. The Practice of Social Research, 13th edition.）
林智廣（2011）。〈素食對健康成年人腎功能影響的研究〉。中山醫學大學醫學研究所學位論文。
林瑩昭（2013）。〈素食者飲食行為與健康態度關聯性之研究〉，《運動休閒餐旅研究》，8（2）：40-64。
邱瓘琁（2013）。〈健康宣導訊息策略之溝通效果：以乳癌防治為例〉。世新大學公共關係暨廣告學研究所（含碩專班）碩士論文。
姚念祖、鄧捷文譯（2014）。《救命聖經·葛森療法》，台北：柿子文化。（原書Gerson, C.& Walker, M.[2001]. The Gerson Therapy. New York, US: Kensington.）
徐立強（1999）。〈梁武帝制斷酒肉之主張與中國佛教素食文化之關係〉。華梵大學東方人文思想研究所碩士論文。
徐美苓（2011）。〈從跨界借光，衝撞到在地實踐摸索的健康傳播研究旅程〉，《中華傳播學刊》，19：41-58。
徐美苓、黃淑貞（1998）。〈愛滋病新聞報導內容之分析〉，《新聞學研究》，56：237-268。
徐慈嬴（2012）。〈健康餐飲態度、飲食涉入、與健康飲食行為關係之研究〉。高雄餐旅學院餐飲管理研究所學位論文。
國家發展委員會（無日期）。〈107年個人家戶數位機會調查報告〉。上網日期：2019年06月15日，取自https://www.ndc.gov.tw/cp.aspx?n=55C8164714DFD9E9&s=C57A53FF739B6D3D
崔玖（2008）。〈生機飲食與健康食品在醫療的應用〉，《台灣醫學》，12（2）：190-199。
張錦華（2000）。〈1982至1999台灣瘦身廣告研究—多面向的研究〉，《廣告學研究》，15：67-114。
章咪佳（2015年01月06）。〈39位心內科醫生，正餐基本吃素〉，《錢江晚報》。上網日期：2019年05月10日，取自http://qjwb.zjol.com.cn/html/2015-01/06/content_2934871.htm?div=-1
莊惠雯（2004）。〈大學生時間分配、社會支持來源、心理狀態、健康行為與自覺安適狀態之相關因素研究〉。臺灣師範大學衛生教育學系學位論文。
許安琪（2001年7月）。〈由行銷傳播觀點看健康促進觀念與行為表現之相關研究：以年輕族群為例〉,「2001中華傳播學會年會」，香港九龍仔。
陳正男、丁學勤、林素吟、劉若蘭（2005）。〈廣告的訊息訴求方式、訊息正反性、訊息來源可信度與消費者認知需求對廣告效果之影響〉，《中山管理評論》，13（1）：107-142。
陳杏枝（2001）。〈改變命運和宗教修行的轉變〉，「宗教與社會變遷--第三期第五次台灣社會變遷基本調查之研究分析研討會論文集」。
陳秀芬（2014）。〈消費者對素食與蔬食認知、蔬食態度及消費意願之研究〉，《人文社會科學研究》，8（3）：17-34。
陳敏郎、顏嘉盈（2015）。〈大學生自覺健康、健康認知及飲食行為相關因素之研究以中部四所大學為例〉，《弘光學報》，76：111-122。
陳富莉、李蘭（1999）。〈臺灣地區成年人之吸菸與嚼檳榔行為的組合及其相關因子探討〉，《中華公共衛生雜誌》，18（5）：341-348。
陳紫郎（1996）。〈國際健康促進及其發展〉，《學校衛生》，28：40-42。
陳鼎憲（2015）。〈決定素食購買行為因素之研究—以高雄市消費者為例〉。樹德科技大學經營管理研究所學位論文。
陳憶寧（2011）。〈健康傳播與公共衛生〉，《Communication and Society》，17（1）：19-30。
陳憶寧、羅文輝（2006）。〈媒介使用與政治資本〉，《新聞學研究》, 88：83-134。
傅益永（1986）。《素食、生食與健康》。台北：慧炬出版社。
黃木誼（2011）。〈自我認同、參考群體、營養知識、知覺風險對素食行為意圖之影響〉。屏東科技大學高階經營管理碩士在職專班學位論文。
黃琳洪（2008）。〈從倫理關懷探究素食主義〉。國立中央大學哲學研究所碩士在職專班碩士論文。
葉廷昭譯（2017）。《日本精神科名醫一個月，從癌症生還》。台北市：采實文化。（原書渡部芳德（2016），《〈肺がん生還〉精神科医が自力でがんを消し去った渡部式食事と「不安」消滅トレーニング》，主婦の友社）。
廖倚萱（2013）。〈蔬食消費者動機、重視因素與通路之研究〉。臺中科技大學企業管理系事業經營碩士班學位論文。
臺安醫院新起點健康生活計劃（無日期），上網日期：2019年04月28日，取自https://www.tahsda.org.tw/newstart/introduction.html
蔣莉、龔婉祺（2015）。〈公益廣告的健康傳播策略評估——以香港流感廣告為例〉，《國際新聞界》，37（11）：21-32。
衛生福利部（民106年06月19日）。〈國民飲食指標手冊〉。上網日期：2019年4月28日，取自https://www.mohw.gov.tw/cp-16-33598-1.html
衛生福利部（民107年06月15日）。〈106年國人死因統計結果〉｡上網日期：2019年4月29日，取自https://www.mohw.gov.tw/cp-3795-41794-1.html
衛生福利部食品藥物管理署（2010年01月05日）。〈國民營養健康狀況變遷調查1993-1996台灣地區居民之飲食特性〉。上網日期：2019年04月29日，取自https://www.fda.gov.tw/tc/siteList.aspx?sid=276&pn=1
衛生福利部國民健康署（2013年09月14日）。〈健康五蔬果〉。上網日期：2019年04月29日，取自https://www.hpa.gov.tw/Pages/Detail.aspx?nodeid=543&pid=715
衛生福利部國民健康署（2018年03月13日）。〈正確飲食習慣〉。上網日期：2019年05月01日，取自https://www.hpa.gov.tw/Pages/Detail.aspx?nodeid=543&pid=8365
衛生福利部國民健康署（2017年10月）。〈105年國人死因統計結果〉。上網日期：2018年04月10日，取自https://www.hpa.gov.tw/Pages/EBook.aspx?nodeid=1217
衛生福利部國民健康署（2018年10月26日）。〈素食飲食指南手冊27MB（出版年月：107年10月）〉。上網日期：2019年04月28日，取自https://www.hpa.gov.tw/Pages/Detail.aspx?nodeid=1212&pid=6713
衛生福利部國民健康署（2019年03月05日）。〈國民營養健康狀況變遷調查102-105年成果報告〉。上網日期：2019年04月29日，取自https://www.hpa.gov.tw/Pages/Detail.aspx?nodeid=3828&pid=10443
諶志明（2019年04月12日）。〈台灣臉書用戶超過1900萬人、Facebook擴大在台投資規模〉，《桃園電子報》。上網日期：2019年05月02日，取自https://tyenews.com/2019/04/13613/
賴乃綺（2001）。〈誘因贈獎式網路廣告效果研究〉。國立政治大學廣告學系碩士論文。
羅梓育（2013）。〈敘事與數據訊息對提升女大學生施打人類乳突病毒疫苗意圖之效果〉。慈濟大學傳播學系碩士班碩士論文。
英文文獻
Allen, M., & Preiss, R. W. (1997). Comparing the persuasiveness of narrative and statistical evidence using meta‐analysis. Communication Research Reports, 14(2), 125-131.
American Cancer Society. (2004). Cancer Facts & Figures 2004. Atlanta: American Cancer Society. Retrieved April 20, 2019, from http://www.pink-ribbon-pins.com/CancerRates2004.pdf
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In Action control (pp. 11-39). Springer, Berlin, Heidelberg.
Ajzen, I., & Fishbein, M. (1973). Attitudinal and normative variables as predictors of specific behavior. Journal of personality and Social Psychology, 27(1), 41.
Ajzen, I., & Madden, T. J. (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. Journal of experimental social psychology, 22(5), 453-474.
Barsevick, A. M., & Johnson, J. E. (1990). Preference for information and involvement, information seeking and emotional responses of women undergoing colposcopy. Research in nursing & health, 13(1), 1-7.
Berman, S. H., & Wandersman, A. (1990). Fear of cancer and knowledge of cancer: A review and proposed relevance to hazardous waste sites. Social science & medicine, 31(1), 81-90.
Braker, L. (2013). The persuasiveness of message evidence and social distance: Influencing the intention to donate and the perception of the charity. University of Twente.
Bray, F., Ferlay, J., Soerjomataram, I., Siegel, R. L., Torre, L. A., & Jemal, A. (2018). Global cancer statistics 2018: GLOBOCAN estimates of incidence and mortality worldwide for 36 cancers in 185 countries. CA: a cancer journal for clinicians, 68(6), 394-424.
Brown, J. D., & Walsh-Childers, K. (2002). Effects of media on personal and public health. Media effects: Advances in theory and research, 2, 453-488.
Burgess, S., Carpenter, P., & Henshaw, T. (2014). Eating on Campus: Vegan, Vegetarian, and Omnivore Stereotyping.
Chin, M. G., Fisak Jr, B., & Sims, V. K. (2002). Development of the attitudes toward vegetarians scale. Anthrozoös, 15(4), 332-342.
Cole, M., & Morgan, K. (2011). Vegaphobia: Derogatory discourses of veganism and the reproduction of speciesism in UK national newspapers. The British Journal of Sociology, 62(1), 134-153.
Collaborators, G. O. (2017). Health effects of overweight and obesity in 195 countries over 25 years. New England Journal of Medicine, 377(1), 13-27.
Corrin, T., & Papadopoulos, A. (2017). Understanding the attitudes and perceptions of vegetarian and plant-based diets to shape future health promotion programs. Appetite, 109, 40-47.
Črnič, A. (2013). Studying social aspects of vegetarianism: a research proposal on the basis of a survey among adult population of two Slovenian biggest cities. Collegium antropologicum, 37(4), 1111-1120.
Danaher, P. J., & Mullarkey, G. W.(2003). Factors affecting online advertising recall: A study of students. Journal of Advertising Research, 43(3), 252-267.
Davison, C., Frankel, S., & Smith, G. D. (1992). The limits of lifestyle: re-assessing ‘fatalism’in the popular culture of illness prevention. Social science & medicine, 34(6), 675-685.
Dawson, J. (2010). Doctors join patients in going online for health information. New Media Age, 7.
Dinu, M., Abbate, R., Gensini, G. F., Casini, A., & Sofi, F. (2017). Vegetarian, vegan diets and multiple health outcomes: a systematic review with meta-analysis of observational studies. Critical reviews in food science and nutrition, 57(17), 3640-3649.
Drew, E. M., & Schoenberg, N. E. (2011). Deconstructing fatalism: ethnographic perspectives on women`s decision making about cancer prevention and treatment. Medical anthropology quarterly, 25(2), 164-182.
Escalas, J. E. (1998). Advertising narratives: What are they and how do they work. Representing consumers: Voices, views, and visions, 1, 267-289.
Fishbein, M., & Ajzen, I. (1975). Intention and Behavior: An introduction to theory and research.
Fishbein, M., & Ajzen, I. (1980). Predicting and understanding consumer behavior: Attitude-behavior correspondence. Understanding attitudes and predicting social behavior, 148-172.
Fisher, W. R. (1984). Narration as a human communication paradigm: The case of public moral argument. Communications Monographs, 51(1), 1-22.
Fleury, S., Rivière, G., Allès, B., Kesse-Guyot, E., Méjean, C., Hercberg, S., . . . Bemrah, N. (2017). Exposure to contaminants and nutritional intakes in a French vegetarian population. Food and Chemical Toxicology, 109, 218-229.
Fox, S. (2005). Health information online: eight in ten internet users have looked for health information online, with increased interest in diet, fitness, drugs, health insurance, experimental treatments, and particular doctors and hospitals. Pew Internet & American Life Project.
Fox, S. (2006). Online health search 2006. Pew Internet & American Life Project.
Fox, S.(2009). The social life of health information. Pew internet & American life project 2009.
Franklin, M. D., Schlundt, D. G., McClellan, L. H., Kinebrew, T., Sheats, J., Belue, R., . . . Hargreaves, M. (2007). Religious fatalism and its association with health behaviors and outcomes. American journal of health behavior, 31(6), 563-572.
Fraser, G. E. (1999). Associations between diet and cancer, ischemic heart disease, and all-cause mortality in non-Hispanic white California Seventh-day Adventists–. The American journal of clinical nutrition, 70(3), 532-538.
Fraser, G. E. (2009). Vegetarian diets: what do we know of their effects on common chronic diseases?–. The American journal of clinical nutrition, 89(5), 1607S-1612S.
GBD 2015 Obesity Collaborators. (2017). Health effects of overweight and obesity in 195 countries over 25 years. New England Journal of Medicine, 377(1), 13-27.
George, D., & Mallery, P. (2003). SPSS for Windows step by step: A simple guide andreference. 11.0 update (4th ed.). Boston: Allyn & Bacon.
Gergen, K. J., & Gergen, M. M. (1988). Narrative and the self as relationship. In Advances in experimental social psychology, 21, 17-56.
Gigerenzer, G., & Edwards, A. (2003). Simple tools for understanding risks: from innumeracy to insight. BMJ: British Medical Journal, 327(7417), 741.
Glanz, K., Rimer, B. K., & Viswanath, K. (Eds.). (2008). Health behavior and health education: theory, research, and practice. John Wiley & Sons.
Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. Journal of personality and social psychology, 79(5), 701.
Harris, L. M. (Ed.). (2013). Health and the new media: Technologies transforming personal and public health. Routledge.
Heidelberger, C. (2011). Health care professionals’ use of online social networks. Dakota State University.
Hiatt, R. A., & McPhee, S. J. (1992). Misconceptions about cancer among Latinos and Anglos. Jama, 268, 3219-3223.
Horne, D. C. (1999). A Medical Library for the Public: Starting and Running A Consumer Health. North Carolina Libraries, 57(3), 110-113.
Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and persuasion: Psychological studies of opinion change: Yale University Press.
Huang, R.-Y., Huang, C.-C., Hu, F. B., & Chavarro, J. E. (2016). Vegetarian diets and weight reduction: a meta-analysis of randomized controlled trials. Journal of general internal medicine, 31(1), 109-116.
Heiniger, L. E., Sherman, K. A., Shaw, L. K. E., & Costa, D. (2015). Fatalism and health promoting behaviors in Chinese and Korean immigrants and Caucasians. Journal of immigrant and minority health, 17(1), 165-171.
Holroyd, E., Twinn, S., & Adab, P. (2004). Socio‐cultural influences on chinese women`s attendance for cervical screening. Journal of advanced nursing, 46(1), 42-52.
Ioffreda, A., & Gargiulo, T. (2008). Who`s telling stories. Communication World, 25(1), 37-39.
Janz, N. K., & Becker, M. H. (1984). The health belief model: A decade later. Health education quarterly, 11(1), 1-47.
Jenner, E., Jones, F., Fletcher, B. C., Miller, L., & Scott, G. (2005). Hand hygiene posters: motivators or mixed messages? Journal of Hospital infection, 60(3), 218-225.
Kim, H. S., Bigman, C. A., Leader, A. E., Lerman, C., & Cappella, J. N. (2012). Narrative health communication and behavior change: The influence of exemplars in the news on intention to quit smoking. Journal of communication, 62(3), 473-492.
Kopfman, J. E., Smith, S. W., Ah Yun, J. K., & Hodges, A. (1998). Affective and cognitive reactions to narrative versus statistical evidence organ donation messages. Journal of applied communication research, 26, 279-300.
Kotler, P. (1994). Marketing management, analysis, planning, implementation, and control. London: Prentice-Hall International.
Kreuter, M. W., Green, M. C., Cappella, J. N., Slater, M. D., Wise, M. E., Storey, D., . . . Holmes, K. (2007). Narrative communication in cancer prevention and control: a framework to guide research and application. Annals of behavioral medicine, 33(3), 221-235.
Lannin, D. R., Mathews, H. F., Mitchell, J., Swanson, M. S., Swanson, F. H., & Edwards, M. S. (1998). Influence of socioeconomic and cultural factors on racial differences in late-stage presentation of breast cancer. Jama, 279(22), 1801-1807.
Laranjo, L., Arguel, A., Neves, A. L., Gallagher, A. M., Kaplan, R., Mortimer, N., . . . Lau, A. Y. (2014). The influence of social networking sites on health behavior change: a systematic review and meta-analysis. Journal of the American Medical Informatics Association, 22(1), 243-256.
Lavidge, R. J., & Steiner, G. A. (1961). A model for predictive measurements of advertising effectiveness. Journal of marketing, 25(6), 59-62.
Lea, E., & Worsley, A. (2001). Influences on meat consumption in Australia. Appetite, 36(2), 127-136.
Lea, E., & Worsley, A. (2003). The factors associated with the belief that vegetarian diets provide health benefits. Asia Pacific journal of clinical nutrition, 12(3), 296-303.
Lea, E., Crawford, D., & Worsley, A. (2006a). Public views of the benefits and barriers to the consumption of a plant-based diet. European journal of clinical nutrition, 60(7), 828.
Lea, E., Crawford, D., & Worsley, A. (2006b). Consumers` readiness to eat a plant-based diet. European journal of clinical nutrition, 60(3), 342.
Liang, W., Yuan, E., Mandelblatt, J. S., & Pasick, R. J. (2004). How do older Chinese women view health and cancer screening? Results from focus groups and implications for interventions. Ethnicity & health, 9(3), 283-304.
Macintyre, S. (1995). The public understanding of science or the scientific understanding of the public? A review of the social context of the`new genetics`. Public Understanding of Science, 4(3), 223-232.
Mandler, J. M. (1984). Stories, Scripts, and Scenes: Aspects of Schema Theory. Psychology Press.
Mendelsohn, H. (1973). Some reasons why information campaigns can succeed. Public Opinion Quarterly, 37(1), 50-61.
Meyer, P. (1988). Defining and measuring credibility of newspapers: Developing an index. Journalism quarterly, 65(3), 567-574.
Mittal, B. (1995). A comparative analysis of four scales of consumer involvement. Psychology & marketing, 12(7), 663-682.
Moorhead, S. A., Hazlett, D. E., Harrison, L., Carroll, J. K., Irwin, A., & Hoving, C. (2013). A new dimension of health care: systematic review of the uses, benefits, and limitations of social media for health communication. Journal of medical Internet research, 15(4).
MсLauahlin, M. (1984). Conversation. How Talk is Organized. Beverly Hills. London: Sage.
Nan, X. (2013). Perceived source credibility and advertising persuasiveness: An investigation of moderators and psychological processes. Journal of Current Issues & Research in Advertising, 34(2), 195-211.
Newman, N., Dutton, W. H., & Blank, G. (2012). Social Media in the Changing Ecology of News: The Fourth and Fifth Estates in Britain. International journal of internet science, 7(1),6-22.
Niederdeppe, J., & Levy, A. G. (2007). Fatalistic beliefs about cancer prevention and three prevention behaviors. Cancer Epidemiology and Prevention Biomarkers, 16(5), 998-1003.
Noar, S. M. (2006). A 10-year retrospective of research in health mass media campaigns: Where do we go from here?. Journal of health communication, 11(1), 21-42.
Orlich, M. J., & Fraser, G. E. (2014). Vegetarian diets in the Adventist Health Study 2: a review of initial published findings—. The American journal of clinical nutrition, 100(suppl_1), 353-358.
Paisley, W. J. (2001). Public communication campaigns. Hornik Robert C., Public Communication Campaigns, 3rd Edition, Sage Publications, 3-21.
Parvis, L. (2002). How to benefit from health communication.(Learning from Experience). Journal of environmental health, 65(1), 41-43.
Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In Communication and persuasion (pp. 1-24). Springer, New York, NY.
Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of consumer research, 10(2), 135-146.
Pill, R., & Stott, N. C. (1987). Development of a measure of potential health behaviour: a salience of lifestyle index. Social science & medicine, 24(2), 125-134.
Povey, R., Wellens, B., & Conner, M. (2001). Attitudes towards following meat, vegetarian and vegan diets: an examination of the role of ambivalence. Appetite, 37(1), 15-26.
Powe, B. D. (1995). Fatalism among elderly African Americans. Effects on colorectal cancer screening. Cancer nursing, 18(5), 385-392.
Powe, B. D., & Finnie, R. (2003). Cancer fatalism: the state of the science. Cancer nursing, 26(6), 454-467.
Pribis, P., Pencak, R. C., & Grajales, T. (2010). Beliefs and attitudes toward vegetarian lifestyle across generations. Nutrients, 2(5), 523-531.
Ratzan, S. C. (1996). The status and scope of health communication. Journal of health communication, 1(1), 25-42.
Rogers, E. M. (1996). Up-to-date report. Journal of Health communication, 1(1), 15-24.
Rogers, E. M., & Storey, J. D. (1987). Communication campaigns. In: Handbook of communication science, edited by C.R. Berger and S.H. Chaffee. Beverly Hills, California, Sage, 1987. 817-46.
Rothman, A. J., & Kiviniemi, M. T. (1999). Treating people with information: an analysis and review of approaches to communicating health risk information. JNCI monographs, 1999(25), 44-51.
Rumelhart, D. E. (1975). Notes on a schema for stories. In Representation and understanding , 211-236.
Sangl, J. A., & Wolf, L. F. (1996). Role of consumer information in today`s health care system. Health Care Financing Review, 18(1), 1-8.
Shapiro, S., 1999, “When an Ad’s Influence is beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure,” Journal of Consumer Research, 26(1), 16-36.
Sheppard, B. H., Hartwick, J., & Warshaw, P. R. (1988). The theory of reasoned action: A meta-analysis of past research with recommendations for modifications and future research. Journal of consumer research, 15(3), 325-343.
Straughan, P. T., & Seow, A. (1998). Fatalism reconceptualized: a concept to predict health screening behavior. Journal of Gender, Culture and Health, 3(2), 85-100.
Wang, F., Zheng, J., Yang, B., Jiang, J., Fu, Y., & Li, D. (2015). Effects of vegetarian diets on blood lipids: a systematic review and meta‐analysis of randomized controlled trials. Journal of the American Heart Association, 4(10), e002408.
Wang, J. H., Liang, W., Schwartz, M. D., Lee, M. M., Kreling, B., & Mandelblatt, J. S. (2008). Development and evaluation of a culturally tailored educational video: Changing breast cancer–related behaviors in Chinese women. Health Education & Behavior, 35(6), 806-820.
Wang, N. (1999). Rethinking authenticity in tourism experience. Annals of tourism research, 26(2), 349-370.
Wartella, E. A., & Stout, P. A. (2002). The evolution of mass media and health persuasion models. Mass media and drug prevention: Classic and contemporary theories and research, 19-34.
We are social Hootsuite. (2018). Global Digital Report 2018. Retrieve April 15, 2018, from https://digitalreport. wearesocial. com.
Weitzman, S. (1998). Alternative nutritional cancer therapies. International Journal of Cancer, 78(S11), 69-72.
Yokoyama, Y., Nishimura, K., Barnard, N. D., Takegami, M., Watanabe, M., Sekikawa, A., . . . Miyamoto, Y. (2014). Vegetarian diets and blood pressure: a meta-analysis. JAMA internal medicine, 174(4), 577-587.
Yu-Hung, C. (2014). Organ donation posters: Developing persuasive messages. Online Journal of Communication and Media Technologies, 4(4), 119.
Zaichkowsky, J. L. (1994). The personal involvement inventory: Reduction, revision, and application to advertising. Journal of advertising, 23(4), 59-70.
Zebregs, S., van den Putte, B., Neijens, P., & de Graaf, A. (2015). The differential impact of statistical and narrative evidence on beliefs, attitude, and intention: A meta-analysis. Health communication, 30(3), 282-289.
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of marketing, 60(2), 31-46. |
| Description: | 碩士
國立政治大學
傳播學院傳播碩士學位學程
105464065 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0105464065 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU201900810 |
| Appears in Collections: | [傳播學院傳播碩士學位學程] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| 406501.pdf | 9429Kb | Adobe PDF2 | 512 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
