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Title:	甜蜜包裹商業企劃書 Business plan of SweetBox
Authors:	張文瑜 Chang, Wen-Yu
Contributors:	張永明 Chang, David 張文瑜 Chang, Wen-Yu
Keywords:	甜蜜包裹 Care Box 客製化禮品商業企劃電子商務 SweetBox Care Box Customized Gift Business Plan e-Commerce
Date:	2019
Issue Date:	2019-09-05 15:57:51 (UTC+8)
Abstract:	無 SweetBox is a proposed new business operation with the aim of expanding the business of Patisserie Francis, a bakery shop specialized in making premium quality fusion pastries and sweets in Taipei. SweetBox provides an online service allowing people to buy and send a combination of pastries and sweets, made by Patisserie Francis, packed in a special box with personalized cover design and messages to show affection for the receivers. This idea comes from the Western concept of Care Box, which is to promote the idea of sharing your love and care with personalized sweet packages at anytime and not just for specific occasions and festive events according to Chinese traditions. This study shows the derivation of the business plan for SweetBox, from the market review, the concept of Care Box, potential growth opportunities, resource requirements, business model, and financial analyses, as well as its future business prospects.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 104933019
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0104933019
Data Type:	thesis
DOI:	10.6814/NCCU201900673
Appears in Collections:	[International MBA] Theses

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