政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/125589
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113318/144297 (79%)
造访人次 : 51022400      在线人数 : 898
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/125589


    题名: Triangle Flowers商業計畫書
    Business plan of Triangle Flowers
    作者: 陳宜君
    Chen, Jennifer
    贡献者: 尚孝純
    Shang, Shari
    陳宜君
    Chen, Jennifer
    关键词: 電子商務
    花店
    鮮花遞送
    E-commerce
    Flower Shop
    Flower delivery
    日期: 2019
    上传时间: 2019-09-05 15:57:36 (UTC+8)
    摘要: Taiwan`s flower market is stepping on to a stage of transformation. The traditional flower channels in Taiwan are the auction market, large and medium-sized wholesalers, and tens of thousands of flower shops and market retail systems. Basically, compared with advanced countries, like America and Japan, there are limited types of channels in Taiwan, and the main business of flower shops mainly focuses on special floral design for events such as weddings, and the institutional market of business and government offices. The average price of flowers in retail is generally considered too high to be accepted on a basis of daily purchase.
    It is obvious that the consumption channels and patterns of Taiwan’s flowers industry must be improved. Only by the means of changing the traditional flower marketing and retail channel to stimulate the potential demand of the market, a win-win situation between producers and consumers can be achieved, and this is what Triangle Flowers is committed to.
    Triangle Flowers will position itself as a daily flower provider to meet the floral needs of people in their everyday lives, and being committed to offering flower delivery services at a considerably cheaper rate than individual purchases. Our mission is to create happiness everywhere flower blooms, and bring flowers to everyone’s life.
    參考文獻: 1. Taiwan Today. (2018, November 1). Blossoming industry. Retrieved May 20, 2019, from https://taiwantoday.tw/news.php?post=144208&unit=8,32&unitname=Taiwan-Review&postname=Blossoming-Industry
    2. Technode. (2017, July 20). China’s flower e-commerce blossoms with increasing consumption. Retrieved May 30, 2019, from https://technode.com/2017/07/20/chinas-flower-e-commerce-blossoms-with-increasing-consumption/
    3. China Daily. (2018, October 9). E-commerce flower sector blooming. Retrieved May 30, 2019, from http://www.chinadaily.com.cn/a/201810/09/WS5bbc12efa310eff3032813c1.html
    4. Royal FloraHolland. (2018). Strategic Supply Chain of Cut Flowers Business. Retrieved June 28, 2019, from https://www.researchgate.net/publication/324433058_Royal_FloraHolland_Strategic_Supply_Chain_of_Cut_Flowers_Business
    5. 陳根旺, 周英戀, 張滋佳, 余世芳, 林慧玲, 邱健誠.(2017).花卉生活應用研討會專刊. Taichung City：行政院農委會農業試驗所.
    6. Market Watch. (2018, November 21). Global Floriculture Market 2018-2022 | Increase in online flower sales to Boost Demand | Technavio. Retrieved May 25, 2019, from https://www.marketwatch.com/press-release/global-floriculture-market-2018-2022-increase-in-online-flower-sales-to-boost-demand-technavio-2018-11-21
    7. Fern Fort University. (2019).1-800-FLOWERS.COM, Inc. Porter Five (5) Forces Analysis for Services Industry. Retrieved June 29, 2019, from http://fernfortuniversity.com/term-papers/porter5/analysis/2785-1-800-flowers-com--inc-.php
    8. 花道家.(2019). 花禮 Retrieved June 16, 2019, from https://www.flowerdj.com/
    9. CN Flower. (2019) CN Flower 線上花店.Retrieved June 16, 2019, from https://www.cnflower.com.tw/cnshop/
    10. Shopline. (2019). Features. Retrieved June 25, 2019, from https://shoplineapp.com/
    11. Total Apps. (2017). Why payment processors are important. Retrieved June 29, 2019, from https://www.total-apps.com/payment-processing-news/why-payment-processors-are-important/
    12. 綠界科技EC PAY(2019). 全方位金流. Retrieved June 29, 2019, from https://www.ecpay.com.tw/Business/payment_standard
    13. 綠界科技EC PAY(2019). 物流寄送服務. Retrieved June 29, 2019, from https://www.ecpay.com.tw/IntroTransport
    14. 藍新金流服務平台NewebPay. (2019). 費率一覽表. Retrieved June 29, 2019, from https://www.newebpay.com/website/Page/content/service_fare
    15. 黑貓宅急便. (2019). 商品服務. Retrieved June 29, 2019, from https://www.t-cat.com.tw/
    16. COLDA REFRIGERATION. (2017, May 8). Keeping Cut Flowers Fresh with the Right Coolroom Temperature. Retrieved June 30, 2019, from https://www.colda.com.au/keeping-cut-flowers-fresh-with-the-right-coolroom-temperature/
    17. 鉅亨網. (2019). 債券bond-台灣公債五年期. Retrieved July 1, 2019, from https://www.cnyes.com/futures/html5chart/TWBOND5Y.html
    18. NYU Stern. (2019, January 5) Betas by sector. Retrieved June 30, 2019, from http://people.stern.nyu.edu/adamodar/pc/datasets/betas.xls
    19. SSRN. (2019, April 18). Market Risk Premium and Risk-Free Rate Used for 69 Countries in 2019: A Survey. Retrieved June 30, 2019, from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3358901
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    102933024
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0102933024
    数据类型: thesis
    DOI: 10.6814/NCCU201900716
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的档案:

    没有与此文件相关的档案.



    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈