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Title:	智慧農業解決方案產品策略之研究 A Study on Product Strategy of Smart Agriculture Solution
Authors:	林貞誼 Lin, Chen-I
Contributors:	詹文男林貞誼 Lin, Chen-I
Keywords:	智慧農業解決方案產品策略跨國集團策略聯盟 Smart Agriculture Solutions Product Strategy
Date:	2019
Issue Date:	2019-09-05 15:49:40 (UTC+8)
Abstract:	農業產業的供需狀況和相關問題，都是直接影響到人類社會安定度和經濟發展狀況。各國政府相關農業管理單位，紛紛推出各項發展智慧城市相關建設規劃，以及以智慧科技來提昇農業發展的政策和方案，希望透過資通訊技術(ICT)、互聯網(Internet)、物聯網技術(IoT)、行動網路、大數據(Big Data)、雲端科技(雲端計算/雲端平台)、智慧化機器人(AI)以及區塊鏈 (Block Chain)、第五代行動通訊技術等各項智慧技術來增進農業產業的供需運營績效，同時國內外許多知名集團也相繼配合來發展了各項智慧農業解決方案。相關的智慧農業解決方案要如何協助農業產業突破目前各項挑戰?如何藉由智慧農業解決方案來增加農業產業鏈整體價值，來提升農業產業營運的效率?同時智慧農業解決方案的提供廠商要如何進行業績擴張及營收的增長? 本研究主要是以探討農業產業目前所遇到的現況困難為起點，來定義農業產業需要解決的問題，以及可以採行的解決方案。透過研究彙總相關農業應用的智慧解決方案，以及其所帶來的商業價值，還有相關應用上的瓶頸。本研究以國際知名集團進行策略聯盟合作所推出的農業智慧解決方案個案為例，來探討如何增進農業產業鏈的效益及價值，同時並研究此一個案中的相關集團如何透過集團間策略聯盟，來提供更完整的相關智慧農業解決方案，來創造更大的競爭優勢。同時本研究也基於研究結果來提出建議，以作為其他相關研究之參考。 The supply and demand situation of the agricultural industry and related issues directly affect the stability of human society and economic development. Relevant agricultural management units of various governments have launched various development plans related to the development of smart cities, as well as policies and programs to enhance agricultural development with smart technology, and hope to use ICT, Internet, and IOT-Internet of Things ), mobile networks, big data (Big Data), cloud technology (cloud computing / cloud platform), intelligent robot (AI) and blockchain (Block Chain), fifth-generation mobile communication technology and other smart technologies come Enhance the performance of supply and demand operations in the agricultural industry, and many well-known groups at home and abroad have also cooperated to develop various smart agricultural solutions. How can relevant smart agricultural solutions help the agricultural industry to break through the current challenges? How can the agricultural industry chain increase the overall value of the agricultural industry chain through smart agricultural solutions? How can the providers of smart agricultural solutions be? Growth in performance and revenue growth? This study is mainly to explore the current difficulties encountered by the agricultural industry as a starting point to define the problems that the agricultural industry needs to solve, as well as solutions that can be adopted. Through research to summarize the smart solutions for related agricultural applications, and the business value they bring, there are bottlenecks in related applications. And This study takes the case of agricultural smart solutions launched by internationally renowned groups in strategic alliances as an example to explore how to improve the efficiency and value of the agricultural industry chain, and to study how the relevant groups in this case can communicate through the inter-group strategic alliance. To provide a more complete and relevant smart agricultural solution to create a greater competitive advantage. This study also makes recommendations based on the research results as a reference for other related research.
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Description:	碩士國立政治大學經營管理碩士學程(EMBA) 102932103
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0102932103
Data Type:	thesis
DOI:	10.6814/NCCU201900918
Appears in Collections:	[Executive Master of Business Administration] Theses

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