政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/125536

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/125536

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题名:	隱私悖論的功能性磁振造影研究 An fMRI Study on Information Privacy Paradox
作者:	侯雅晴 Hou, Ya-Ching
贡献者:	梁定澎林怡伶 Liang, Ting-Peng Lin, Yi-Ling 侯雅晴 Hou, Ya-Ching
关键词:	隱私矛盾隱私悖論雙邊系統理論功能性磁振造影 Privacy Concern Privacy Paradox Dual Process Theory Functional Magnetic Resonance Imaging
日期:	2019
上传时间:	2019-09-05 15:46:08 (UTC+8)
摘要:	隨著大數據分析技術的進步，隱私問題越來越受到大家的關注。特別是在移動應用程式的時代裡，人們雖然注重個人資訊隱私，實際上卻有許多人不經意地透露自己的隱私資訊，而這種思想與行為不一致的現象則被稱作隱私悖論，亦稱作隱私矛盾。過往文獻透過隱私相關研究理論，對於隱私顧慮的信念與意圖實際行為之間的不一致提出了許多解釋，並以問卷與訪談等方式作為研究方法，讓使用者回溯在特定情境中是否有過隱私揭露行為的經驗。然而，一個人的決策行為並非是絕對理性思維，個人之心理層面因素與情緒因素皆會影響決策結果。因此，本實驗透過雙邊系統理論(dual process theory)定義個人在做決策時會受到兩個不同的系統的影響，進而推論個人發生隱私矛盾現象時，比起沒有隱私矛盾現象發生時所採用的決策方式有所不同。除此之外，最近神經科學的進步讓研究者可以透過觀察腦部影像的變化，了解實際決策時的腦部反應機制，可以更客觀的了解產生這種現象的神經機制，有助於更深入的理解造成這種現象的原因。因此，本研究從神經科學的角度驗證隱私悖論的現象，基於心理學領域的雙邊系統理論(Dual Process Theory)並透過功能性磁造振影(functional Magnetic Resonance Imaging, fMRI)了解使用者在手機應用程式下載的情境下，其影響個人隱私顧慮的潛在因素與發生隱私矛盾時的腦區反應。 With the advancement of big data analytics technology, privacy issues are getting more and more attention. Although people report that they pay attention to personal information privacy, many people inadvertently disclose their privacy information in actual behavior. This phenomenon is called “privacy paradox” which means the inconsistency between the attitude and the actual behavior in the privacy related decision-making. In previous literature, a few theories have been proposed to explain the inconsistency between reported privacy concerns and the actual self-disclosure behavior and been evaluated with questionnaires and interviews. Recent advancement in neuroscience allows researchers to observe brain activations in the decision process to explore the neural mechanisms associated with certain behavior. Therefore, based on the Dual Process Theory, the objective of this study is to apply functional Magnetic Resonance Imaging (fMRI) to explore the neural mechanisms associated with privacy paradox.
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描述:	碩士國立政治大學資訊管理學系 1063560201
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G1063560201
数据类型:	thesis
DOI:	10.6814/NCCU201900915
显示于类别:	[資訊管理學系] 學位論文

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