政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/125302

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政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/125302

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题名:	The structure of competition: How competition between one’s rivals influences imitative market entry
作者:	謝凱宇 Hsieh, Kai-Yu Vermeulen, Freek
贡献者:	企管系
关键词:	Herding theory;Imitation;Market entry;Multimarket competition;Structure of competition
日期:	2014-02
上传时间:	2019-08-20 10:16:35 (UTC+8)
摘要:	This paper investigates how the pattern of encounters between a firm`s competitors affects the firm`s inclination to follow its competitors into a new market. We theorize that direct encounters between a firm`s rivals lead to a herding effect, making imitative market entry more likely. Past mutual forbearance between a firm`s competitors (resulting from asymmetric multimarket competition) further strengthens this herding effect, by enhancing the firm`s expectations of market attractiveness. In contrast, aggressive past rivalry between the competitors (resulting from symmetric multimarket contact) dampens these expectations, producing a competition effect that makes herding less probable. We test our idea in two distinct contexts-the Chinese pharmaceutical industry and the Taiwanese computer hardware industry-and find consistent support in both settings. We discuss how our analysis of what we call the "structure of competition" can be extended to research on other forms of firm behavior.
關聯:	Organization Science, Vol.25, No.1, pp.299-319
数据类型:	期刊論文
DOI 連結:	https://doi.org/10.1287/orsc.2013.0832
DOI:	10.1287/orsc.2013.0832
显示于类别:	[企業管理學系] 期刊論文

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