 |
English
|
正體中文
|
简体中文
|
Post-Print筆數 : 27 |
Items with full text/Total items : 113311/144292 (79%)
Visitors : 50928075
Online Users : 903
|
|
|
Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/125182
|
| Title: | 普祺樂實業有限公司—創造價值的契機
Proluck Co., Ltd.: Opportunity to Create Value |
| Authors: | 田耕銘
Tien, Keng-Ming
洪嘉馨
Hung , Chia-Hsin
黃政仁
Huang, Cheng-Jen
張深閔
Chang, Shen-Min |
| Contributors: | 會計系 |
| Keywords: | 作業價值管理; 行動應用程式 ; 顧客獲利; 策略
Activity Value Management (AVM) ; Mobile Application (APP); Customer Profitability; Strategy |
| Date: | 2019-01 |
| Issue Date: | 2019-08-13 11:57:55 (UTC+8) |
| Abstract: | 經營者的第一守則是「滿足顧客需求，符合顧客價值主張」，特別是在服務業。但在滿足顧客的同時，公司真的有獲利嗎？普祺樂20多年來，一直秉持「顧客至上」的原則經營企業，卻遲遲在業績及獲利上無法有更大的突破。為此，普祺樂從2013年持續地導入BSC（平衡計分卡）、APP（業務作業資訊化）、及AVM（作業價值管理）。普祺樂藉由BSC確認企業的經營方向，採用APP滿足顧客價值主張，2017年再導入AVM系統，該系統不但提供精確的顧客獲利資訊，也提供員工創造價值的資訊，這讓普祺樂瞭解為何經營績效一直無法有更大的突破，也因為有了精確的顧客獲利資訊，讓普祺樂了解哪個客戶才能真正為公司帶來獲利並成為普祺樂規劃新策略的依據。回首過程，充滿著掙扎與挑戰。
The foremost principle of a successful manager is ＂fulfilling customers` needs and matching customer value proposition,＂ particularly in the service industry. The approach a company should adopted to simultaneously earn profits and fulfill customers` needs is a critical topic. Proluck was set up more than 20 years ago on a customer-first principle; however, the company has a long way to go before it can achieve a major breakthrough in performance. To this end, Proluck has implemented a Balance Scorecard (BSC), Mobile Application (APP), and Activity Value Management (AVM) since 2013, with the BSC helping to confirm its business direction. Through the use of APP, the company is able to fulfill customers` value propositions. Proluck began executing AVM in 2017; the system not only provides accurate customer profit information but also presents information regarding employee performance. However, despite these efforts, the company is unsure why it has been unable to achieve an increasingly substantial breakthrough. If Proluck can determine the type of customers that will improve the firm`s performance, its managers can set up a new strategy with increasingly accurate customer profitability information. The overall development of Proluck has been fraught with struggles and challenges. |
| Relation: | 管理評論, Vol.38, No.1, pp.45-64 |
| Data Type: | article |
| DOI 連結: | https://doi.org/10.6656/MR.201901_38(1).CNI045 |
| DOI: | 10.6656/MR.201901_38(1).CNI045 |
| Appears in Collections: | [會計學系] 期刊論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| index.html | | 0Kb | HTML2 | 472 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
著作權政策宣告 Copyright Announcement1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.
2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(
nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(
nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
