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二、中文文獻
巫立宇與邱志聖，(2017)。銷售與顧客關係管理（第二版），台北，台灣：新陸書局
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胡秋草 (2015)。全通路零售之研究：全通路消費者體驗對消費者的滿意度及忠誠度之影響，逢甲大學國際經營管理碩士學位學程學位論文，台中市。
呂念祖 (2016)。以消費者需求觀點探討全通路零售促成要素之研究，臺灣大學商學研究所學位論文，台北市。
翁瑀謙 (2017)。全通路零售服務對消費者吸引力之研究，臺灣大學工業工程學研究所學位論文，台北市。
李明剛 (2018)。面對電子商務衝擊實體零售新經營模式之研究 －以百腦匯為例，國立政治大學經營管理碩士學程(EMBA)碩士論文，台北市。
蔡靜怡 (2015)。在交易成本下探討虛實整合和顧客價值的關係-以統一超商、淘寶為例。逢甲大學合作經濟學系碩士論文，台中市。 |
