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| Title: | 淨灘活動之社會投資報酬—以龍門海灘淨灘活動為例
Social Return on Investment for beach cleanup activities : Take the beach cleanup event at Longmen Beach as an example |
| Authors: | 高于翔
Kao, Yu-Hsiang |
| Contributors: | 別蓮蒂
Bei, Lien-Ti
高于翔
Kao, Yu-Hsiang |
| Keywords: | 社會投資報酬
公益活動
社會影響力評估
淨灘
海灘垃圾
Social Return on Investment (SROI)
Public welfare activities
Social impact assessment
Beach cleanup
Marine debris |
| Date: | 2019 |
| Issue Date: | 2019-08-07 17:10:29 (UTC+8) |
| Abstract: | 企業社會責任是現今企業經營中備受矚目的一環，企業不再僅是成立基金會做慈善捐款就能完成其企業社會責任，而是需要將其融入營運模式之中，打造成可以永續發展的商業模式。而為了要更好的將企業社會責任融入企業營運之中，社會及環境影響力的評估便相當重要，社會投資報酬 (Social Return on Investment, SROI) 即是當今主流的社會影響力評估方法。
本次淨灘活動的SROI為2.56元，代表在此次的淨灘活動中每投入1元的成本可為社會帶來2.56元的效益。本研究為國內少數針對公益活動採用SROI計算的研究，而本次研究的活動─淨灘，也是目前國內從政府、企業到各種團體組織皆相當熱衷從事之公益活動，也因此未來欲舉辦淨灘活動之相關團體則能夠以本研究為借鏡，掌握淨灘活動中關鍵的影響與價值產生處。
而本研究分析上百位的淨灘利害關係人，透過本研究能夠瞭解到淨灘活動所涵蓋的重要利害關係人種類，同時也能知道他們的改變發生路徑以及最終所獲得的價值，也包含過往在討論公益專案效益時容易被忽略的志工效益。
Corporate social responsibility is a very important part of today`s business operations. Enterprises are no longer just setting up foundations to do their charitable donations to complete their corporate social responsibility. Instead, they need to integrate them into the business model and make them sustainable. In order to better integrate corporate social responsibility into corporate operations, social and environmental impact assessment is very important and Social Return on Investment (SROI) is the current mainstream social impact assessment method.
This beach cleanup SROI is 2.56 NTD, which means that investing 1 NTD in this beach cleanup activity can generate 2.56 NTD benefits for the society. This study is a rare study of SROI calculations for public welfare activities in Taiwan. The research object-beach cleanup activity is also a charity activity that Taiwan`s government, enterprises and organizations are very keen on.As a result, groups that want to host a beach cleanup activity in the future can use this research as a reference to understand the key impact and value generation in beach cleanup activity.
This study analyzes hundreds of beach cleanup activity`s stakeholders. Through this study, we can understand the types of important stakeholders covered by the beach cleanup activity, as well as the path of their changes and the value they ultimately get. It also includes the benefits of volunteers that were easily overlooked in the past when discussing the benefits of public interest projects. |
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| Description: | 碩士
國立政治大學
企業管理研究所(MBA學位學程)
106363002 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0106363002 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU201900203 |
| Appears in Collections: | [企業管理研究所（MBA學位學程）] 學位論文
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