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| Title: | 在台灣留學之西方國際生對台國家的態度改變研究
Before and after: Non-Asian international students` perceptions of the nation brand Taiwan |
| Authors: | 寶琳娜
Machado, Paulina |
| Contributors: | 蕭宏祺
Shiau, Hong-Chi
寶琳娜
Machado, Paulina |
| Keywords: | 國家品牌
跨文化遭遇交流
非亞洲人的身份轉變
旅遊經歷
對台灣的看法
千禧一代
Nation branding
Intercultural encountering exchange
Transformed identities non-Asian
Sojourning experiences
Perception towards Taiwan
Millennials |
| Date: | 2019 |
| Issue Date: | 2019-08-07 16:41:57 (UTC+8) |
| Abstract: | This article aims to realize the non-Asian international students` contrast in perception before and after having a studying/living abroad experience in Taiwan, by identifying the most frequent concepts extracted from in-depth interviews conducted to non-Asian international students across the country. Therefore, this research provides helpful insight into the key themes to use in order to attract international students and ultimately promote the nation brand Taiwan. |
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| Description: | 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
106461017 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0106461017 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU201900307 |
| Appears in Collections: | [國際傳播英語碩士學程] 學位論文
|
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