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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/124795
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/124795


    Title: 南貝里斯的生態環保旅遊企劃
    Business plan: eco-tour operator in southern Belize
    Authors: 裴毓琴
    Pixabaj, Victoria
    Contributors: 蔡政憲
    Tsai, Jason
    裴毓琴
    Victoria Pixabaj
    Keywords: 高度成長
    團體旅遊
    經濟發展
    合作
    服務品質
    High growth
    Group tours
    Economic development
    Collaborations
    Quality of service
    Date: 2019
    Issue Date: 2019-08-07 16:21:19 (UTC+8)
    Abstract: 
    Considering the high growth rate of overnight international tourists in Belize, it surely presents business opportunities for entrepreneurs. In one year, 2017 to 2018, the number of tourists entering Belize increased by 17%. Analysts project this increase to continue at least by 5% up until 2030.
    For this reason, Jewel Belize Eco Tour Company will establish to offer daily group tours consisting of land and water activities to overnight tourists who seek to engage in such activities. These touring activities will be provided in Southern Belize which includes many untouched tourists’ sites in comparison to those in the north islands of Belize.
    While profitability is the goal, Jewel Belize Eco-Tour Company aims to foster economic development in Southern Belize. Thus, by integrating the services of small businesses within the company’s touring activities, growth in these businesses will be achieved. Additionally, the company owners care about conserving tourists’ destinations for the longer run. Hence, their tour activities will reflect eco-friendliness.
    The success of the company depends on collaboration with key stakeholders including owners of vans and boats, hotels, lodges and guesthouses owners, and by leveraging the online environment. Maintaining close relationships with human resource to improve the quality of service is the priority of Jewel Belize Eco-Tour Company.
    Through this tourism-based business, many people in Southern Belize will benefit since in the long run, the owners will fund an academia to empower young people in career specialization.
    Reference: 1. BBN Staff. (2019, Jan 23). Belize has Some Ambitious Targets for 2019 says BTB Marketing Director. https://www.breakingbelizenews.com/2019/01/23/belize-has-some-ambitious-tourism-targets-for-2019-says-btb-marketing-director/
    2. Belize Commercial Bank Prime Lending Rate. (n.d.) https://www.indexmundi.com/belize/commercial_bank_prime_lending_rate.html
    3. Belize Invest (2011) The GST Guide (PDF file). https://www.belizeinvest.org.bz/uploads/6/4/9/6/64967361/the_gst_guide_20110315.pdf
    4. Belize Travel and Tourism. (2018, May 04). https://www.export.gov/article?id=Belize-Travel-and-Tourism
    5. Belize Tourism Board. (2017). Travel & Tourism Statistics Digest. https://www.belizetourismboard.org/belize-tourism/statistics/
    6. Berk, Jonathan & DeMarzo, Peter. (2017) Corporate Finance. Boston, Massachusetts: Pearson.
    7. CSI Market. (n.d.) Hotels and Tourism Industry. https://csimarket.com/Industry/industry_ManagementEffectiveness.php?ind=906
    8. Editorial Team. (2019, May 28). How Much Does It Really Costs to Build a Website? (Expert Answer). https://www.isitwp.com/how-much-does-it-cost-to-build-a-website-expert-answer/
    9. How to Stand Out from Your Competition: 3 Steps for Tour Operators. (2014, February 25). https://www.rezdy.com/blog/how-to-stand-out-from-your-competition-3-steps-for-tour-operators/
    10. How to Write a Business. Plan (n.d.). https://www.discoverbusiness.us/resources/business-plans/
    11. Lauren. (2019, February 20). How Much Does It Costs to Travel in Belize? https://www.neverendingfootsteps.com/cost-of-travel-belize
    12. Terminal Growth Rate (n. d.). https://www.divestopedia.com/definition/6598/terminal-growth-rate
    13. Tour Operator Software. (n.d.). https://www.capterra.com/tour-operator-software/
    14. Toy, Mary (n. d) Destinations Belize. http://www.destinationsbelize.com/belize-vacation-packages/belize-family-packages/beach-vacation.html
    15. Trading Economics (n.d.) Belize Inflation Rate. https://tradingeconomics.com/belize/inflation-rate
    16. Operator Directory. (n.d.). http://www.belizetourismboard.org/industry-sectors/operator-directory/
    17. Weygandt, Jerry J., Kimmel, Paul D., (2018) Financial Accounting. China: John Wiley & Sons.
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    106933045
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106933045
    Data Type: thesis
    DOI: 10.6814/NCCU201900245
    Appears in Collections:[International MBA] Theses

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