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    题名: 中古車事業中 C2C 交易商業模式、導入及營運
    C2C transaction business model, implementation and operation in used car business
    作者: 胡承皓
    Hu, Howard
    贡献者: 吳文傑
    Wu, Jack
    胡承皓
    Hu, Howard
    关键词: 中古車
    C2C交易商業模式
    競爭者分析
    Used car
    C2C transaction business model
    Competitor analysis
    日期: 2019
    上传时间: 2019-08-07 16:20:39 (UTC+8)
    摘要: 無
    With the rapid growing and boosting development in e-commerce. The transaction business model in used car industry has become much more different than ever. C2C is an emergency transaction business model within these years, and thereafter affecting used car industry a lot since there have been serious problems about moral hazard and information asymmetry for a long time. This study is aim to explore how does C2C transaction business model work in used car business. Via extensive literature review, data collecting and competitor analysis. We find out the results and moreover several suggestions for practical management are also got in this research.
    參考文獻: 1. Baron, S., & Harris, K. (2007). Consumers as resource integrators. Journal of marketing Management, 24(1-2), 113-130.
    2. Chang H.H, Huang W.C. (2006). Application of a quantification SWOT analytical method, Mathematical and Computer Modelling 43: 158–169.
    3. Collins-Kreiner, N., & Wall, G. (2007). Evaluating tourism potential: A SWOT analysis of the Western Negev, Israel,Tourism 55 (1): 51-63.
    4. Dyson, R.G. (2002). “Strategic development and SWOT analysis at the Univer- sity of Warwick”, European Journal of Operational Research, 152: 631-640.
    5. Houben, G., & Lenie, K., & Vanhoof, K. (1999). A knowledge- based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises, Decision Support Systems 26: 125–135.Michael Ling (2014)
    6. Moore, R.D., P. Sutherland, T. Gomi, A. Dhakal, 2005. Thermal Regime of a Headwater Stream Within a Clear-Cut, Coastal British Columbia, Canada. Hydrological Processes
    7. 8891.com.tw, https://www.8891.com.tw/
    8. ABC good car net, https://www.abccar.com.tw/
    9. Directorate General of Highways, https://www.thb.gov.tw/sites/en/
    10. Hotai Auto Auction (HAA), https://www.easyauction.com.tw/concept.html
    11. Goo secondary info., https://used.carnews.com/
    12. Serve Your Motors (SUM), https://www.sum.com.tw/
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    102933028
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0102933028
    数据类型: thesis
    DOI: 10.6814/NCCU201900579
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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