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https://nccur.lib.nccu.edu.tw/handle/140.119/124786
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| 题名: | 中古車事業中 C2C 交易商業模式、導入及營運
C2C transaction business model, implementation and operation in used car business |
| 作者: | 胡承皓
Hu, Howard |
| 贡献者: | 吳文傑
Wu, Jack
胡承皓
Hu, Howard |
| 关键词: | 中古車
C2C交易商業模式
競爭者分析
Used car
C2C transaction business model
Competitor analysis |
| 日期: | 2019 |
| 上传时间: | 2019-08-07 16:20:39 (UTC+8) |
| 摘要: | 無
With the rapid growing and boosting development in e-commerce. The transaction business model in used car industry has become much more different than ever. C2C is an emergency transaction business model within these years, and thereafter affecting used car industry a lot since there have been serious problems about moral hazard and information asymmetry for a long time. This study is aim to explore how does C2C transaction business model work in used car business. Via extensive literature review, data collecting and competitor analysis. We find out the results and moreover several suggestions for practical management are also got in this research. |
| 參考文獻: | 1. Baron, S., & Harris, K. (2007). Consumers as resource integrators. Journal of marketing Management, 24(1-2), 113-130.
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11. Goo secondary info., https://used.carnews.com/
12. Serve Your Motors (SUM), https://www.sum.com.tw/ |
| 描述: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933028 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0102933028 |
| 数据类型: | thesis |
| DOI: | 10.6814/NCCU201900579 |
| 显示于类别: | [國際經營管理英語碩士學程IMBA] 學位論文
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