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https://nccur.lib.nccu.edu.tw/handle/140.119/124786
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| Title: | 中古車事業中 C2C 交易商業模式、導入及營運
C2C transaction business model, implementation and operation in used car business |
| Authors: | 胡承皓
Hu, Howard |
| Contributors: | 吳文傑
Wu, Jack
胡承皓
Hu, Howard |
| Keywords: | 中古車
C2C交易商業模式
競爭者分析
Used car
C2C transaction business model
Competitor analysis |
| Date: | 2019 |
| Issue Date: | 2019-08-07 16:20:39 (UTC+8) |
| Abstract: | 無
With the rapid growing and boosting development in e-commerce. The transaction business model in used car industry has become much more different than ever. C2C is an emergency transaction business model within these years, and thereafter affecting used car industry a lot since there have been serious problems about moral hazard and information asymmetry for a long time. This study is aim to explore how does C2C transaction business model work in used car business. Via extensive literature review, data collecting and competitor analysis. We find out the results and moreover several suggestions for practical management are also got in this research. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933028 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0102933028 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU201900579 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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