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Title:	機器人流程自動化(RPA)於台灣金融業之業務拓展策略 Robotic process automation (RPA) business development and marketing strategy in Taiwan financial industry
Authors:	簡均儒 Chien, Chun-Ju
Contributors:	尚孝純 Shang, Shari 簡均儒 Chien, Chun-Ju
Keywords:	機器人流程自動化 RPA 金融業業務拓展行銷策略 Robotic Process Automation RPA Financial industry Business development Marketing strategy
Date:	2019
Issue Date:	2019-08-07 16:20:37 (UTC+8)
Abstract:	無 This study targets to provide guidance and insights of how to promote Robotic Process Automation (RPA), a relatively new technology in Taiwan. It would take a leading technology company, who does not develop its own RPA tools but seeks to provide the Business Process Management (BPM) service to align with the RPA technology for their target customer, as example. According to the external and internal environment factors in Taiwan, the aim of this thesis is to develop the go-to-market strategy, including pricing, marketing and business development plan regarding this new RPA technology. Also, the key factors should be aware of to achieve success will be addressed. The main literature supports this study is previous research of RPA. The final results are present as comprehensive strategies to approach, make contact and deliver RPA service to target clients in Taiwan financial industry as the industry is expected the strongest RPA growth in the near future.
Reference:	1. Grand View Research. (2019). Robotic Process Automation (RPA) Market Size, Share & Trends Analysis Report By Type (Software, Service), By Application (BFSI, Retail), By Organization, By Service, By Region, And Segment Forecasts, 2019 – 2025. 2. Institute for Robotic Process Automation. (2019). Definition and Benefits - Lower COST. Institute for Robotic Process Automation. https://irpaai.com/definition-and-benefits/ 3. Mohapatra, S. (2013). Business Process Reengineering - Automation Decision Points in Process Reengineering. New York, United States: Springer Science Business 4. Hindle, J., Lacity, M., Willcocks, L., & Khan, S. (2018). ROBOTIC PROCESS AUTOMATION: Benchmarking the Client Experience. Knowledge Capital Partners. 5. Craig Le Clair. (2018, June 26). The Forrester Wave™: Robotic Process Automation, Q2 2018. Forrester. https://samfundsdesign.dk/siteassets/media/downloads/pdf/the_forrester_wave_rpa_2018_uipath_rpa_leader.pdf 6. Everest Group.(2015,September). Seizing the Robotic Process Automation (RPA) Market Opportunity. Everest Group. https://www.gita.org.in/Attachments/Reports/8%20NASSCOM-ERI-RPA%20Market%20Opportunity%20-%20NASSCOM.pdf 7. Initio Consulting. (2017, February 28). The Automation of Automation. Initio Consulting https://www.initio.eu/blog/2017/2/28/robotic-process-automation-the-automation-of-automation 8. Market Research Future. (2019, May ) Robotic Process Automation (RPA) Market Research Report- Forecast 2023. Market Research Future. https://www.marketresearchfuture.com/reports/robotic-process-automation-market-2209 9. PwC HK. (2018). Adoption of RPA in Asia-Myth or Reality? PwC HK. https://www.pwccn.com/en/consulting/publications/adoption-of-rpa-in-asia.pdf 10. Orbis Research.(2018). Global Robotic Process Automation (RPA) in Financial Services Market Size 2018: By Solutions, Business Processes, Trends, Analysis, Regions and Opportunities till 2023. Orbis Research. https://marketersmedia.com/global-robotic-process-automation-rpa-in-financial-services-market-size-2018-by-solutions-business-processes-trends-analysis-regions-and-opportunities-till-2023/448287 11. Accenture and HfS Research. (2016).The State of Cybersecurity and Digital Trust 2016. Accenture.https://www.accenture.com/t20160704T014005__w__/us-en/_acnmedia/PDF-23/Accenture-State-Cybersecurity-and-Digital-Trust-2016-Report-June.pdf 12. Thomson Reuters. (2016, May 9). Know Your Customer Surveys. Thomson Reuters. https://www.thomsonreuters.com/en/press-releases/2016/may/thomson-reuters-2016-know-your-customer-surveys.html 13. Rahul Papney (2019, April 26). Cognitive Robotic Process Automation – Current Applications and Future Possibilities. Emerj. Raghav Bharadwaj https://emerj.com/partner-content/cognitive-robotic-process-automation-current-applications-and-future-possibilities/ 14. Alex Edlich and Vik Sohoni (2017, May 24). Burned by the bots: Why robotic automation is stumbling. McKinsey Digital. https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/digital-blog/burned-by-the-bots-why-robotic-automation-is-stumbling 15. HFS Research (2018, Nov 1). HFS TOP 10 RPA SERVICE PROVIDERS 2018. HFS Research https://www.hfsresearch.com/top-10-reports/hfs-top-10-rpa-service-providers-2018 16. IDC Research (2018, Oct). IDC FutureScape: Worldwide Analytics and Artificial Intelligence 2019 Predictions. IDC Research. https://www.idc.com/getdoc.jsp?containerId=US44389418 17. Lacity, Mary C. and Willcocks, Leslie P.(2016) A new approach to automating services. 18. Nalebuff, B. J., & Brandenburger, A. N. (1996). Co-Opetition. 19. Kate O`Flaherty. (2019, February 22). Managing security risks in RPA. Information Age. https://www.information-age.com/security-risks-rpa-123479490/
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 102933006
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0102933006
Data Type:	thesis
DOI:	10.6814/NCCU201900586
Appears in Collections:	[International MBA] Theses

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