| Reference: | 壹、中文文獻
1. 丁原揚(2016)，消費者創新性與創新認知屬性影響塑膠鈔票使用意願之研 究，國立臺灣師範大學圖文傳播學系碩士論文。
2. 方世榮(1996)編譯，Kolter, Philip 著，行銷管理學-分析，計畫，執 行，與控制，東華書局。
3. 古明泓(2004)，探討即時通訊之使用動機、使用行為與滿足之關係，國立 政治大學資訊管理學系碩士論文。
4. 何宥緯(2011)，服務品質、知覺價值與顧客滿意度、顧客忠誠度之關聯性 研究-以網路購物品牌 lativ 國民服飾為例，國立政治大學廣播電視學系 碩士論文。
5. 邱志聖(2015)，行銷研究:實務與理論應用，智勝文化。
6. 高嘉駿(2013)，鐵板燒餐廳的食物品質、服務品質、知覺價值與顧客滿意 度、顧客忠誠度的關聯性研究-以京都鐵板燒為例，國立政治大學廣播電視
學系碩士論文。
7. 楊長林(2002)，新產品開發:設計與定位、流程、績效評估之整合性管理研究，國立臺灣科技大學工業管理系博士學位論文。
8. 蔡鎤鈞(2000)，電子商務之發展，台灣金融財務季刊, 1(1), 139–144。
貳、英文文獻
1. Aaker, D. A., & Jacobson, R. (2001). The value relevance of brand attitude in high-technology markets.
2. Aaker, D. A., & Shansby, J. G. (1982). Positioning your product. Business horizons, 25(3), 56-62.
3. Boote, A. S. (1981). Market segmentation by personal values and salient product attributes. Journal of Advertising Research.
4. Botsman, R. i Rogers, R.(2010). What’s Mine Is Yours: The Rise of Collaborative Consumption. HarperBusiness, New York.
5. Cotte, J., & Wood, S. L. (2004). Families and innovative consumer behavior: A triadic analysis of sibling and parental influence. Journal of consumer research, 31(1), 78-86.
6. Cronin Jr, J. J., & Taylor, S. A. (1992). Measuring service quality: a reexamination and extension. Journal of marketing, 56(3), 55-68.
7. Dibb, S., & Simkin, L. (1991). Targeting, segments and
positioning. International Journal of Retail & Distribution Management, 19(3).
8. Dudek, D., & Sałek, R. (2016). The Concept of Sharing Goods as a Manifestation of Information Technology Transformation in Rural
Areas. Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie, (21), 124- 133.
9. Felson, M., & Spaeth, J. L. (1978). Community structure and collaborative consumption: A routine activity approach. American Behavioral Scientist, 21(4), 614-624.
10. Fishbein, M., & Ajzen, I. (1975). Belief, attitude, and behavior: An introduction to theory and research. Reading, Mass.: Addison Wessley.
11. GALVEZ, F. C. F., & RESURRECCION, A. V. (1992). Reliability of the focus
group technique in determining the quality characteristics of mungbean [Vigna
Radiata (L.) Wilczec] noodles. Journal of Sensory Studies, 7(4), 315-326.
12. Grönroos, C. (1984). A service quality model and its marketing
implications. European Journal of marketing, 18(4), 36-44.
13. Haley, R. I. (1968). Benefit segmentation: A decision-oriented research
tool. Journal of marketing, 32(3), 30-35.
14. Hill, C. W., & Jones, G. R. (2007). Strategic Management Theory: An Integrated
Approach:[student Text]. Houghton Mifflin.
15. Johnson, M. D., Herrmann, A., & Gustafsson, A. (2002). Comparing customer
satisfaction across industries and countries. Journal of Economic
Psychology, 23(6), 749-769.
16. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based
brand equity. Journal of marketing, 57(1), 1-22.
17. Lankford, S. V., & Howard, D. R. (1994). Developing a tourism impact attitude
scale. Annals of tourism research, 21(1), 121-139.
18. Le Louarn P. La tendance a" innover des consommateurs: analyse concep- tuelle
et proposition d’une e ́chelle de mesure. Rech Appl Mark 1997; 12(1):3 – 20.
19. Levy, S. J. (1978). Marketplace behavior-its meaning for management. amacom, 171
20. Martensen, A., Gronholdt, L., & Kristensen, K. (2000). The drivers of customer satisfaction and loyalty: cross-industry findings from Denmark. Total Quality Management, 11(4-6), 544-553.
21. McCarthy, E. J. (1978). Basic marketing: a managerial approach. RD Irwin.
22. Merchant, A., Rose, G., & Rose, M. (2014). The impact of time orientation on consumer innovativeness in the United States and India. Journal of Marketing
Theory and Practice, 22(3), 325-338.
23. Namkung, Y., & Jang, S. (2007). Does food quality really matter in restaurants?
Its impact on customer satisfaction and behavioral intentions. Journal of
Hospitality & Tourism Research, 31(3), 387-409.
24. Oliver, R. L. (1993). Cognitive, affective, and attribute bases of the satisfaction
response. Journal of consumer research, 20(3), 418-430.
25. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of
service quality and its implications for future research. Journal of marketing, 49(4), 41-50.
26. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual: A multiple- item scale for measuring consumer perc. Journal of retailing, 64(1), 12.
27. Percy, L., & Rossiter, J. R. (1992). A model of brand awareness and brand attitude advertising strategies. Psychology & Marketing, 9(4), 263-274.
28. Perse, E. M. (1992). Predicting attention to local television news: Need for cognition and motives for viewing. Communication Reports, 5(1), 40-49.
29. Ries, A., & Trout, J. (1986). Positioning: The battle for your mind (Vol. 3). New York, NY: McGraw-Hill.
30. Roehrich, G. (2004). Consumer innovativeness: Concepts and measurements. Journal of business research, 57(6), 671-677.
31. Rosengren, K. E. (1974). Uses and gratifications: A paradigm outlined. The uses of mass communications: Current perspectives on gratifications research, 3, 269-286.
32. Schiffman, L. G., & Kanuk, L. (2000). Consumer Behaviour, Prentice- Hall. Upper Saddle River, NJ.
33. Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41.
34. Sheth, J. N., Mittal, B., & Newman, B. I. (1999). Customer behavior: Consumer
behavior and beyond. South Western Educational Publishing.
35. Smith, W. R. (1956). Product differentiation and market segmentation as
alternative marketing strategies. Journal of marketing, 21(1), 3-8.
36. Sujan, M., & Bettman, J. R. (1989). The effects of brand positioning strategies
on consumers’ brand and category perceptions: Some insights from schema
research. Journal of marketing research, 26(4), 454-467.
37. Urban, G. L., Hauser, J. R., & Dholakia, N. (1987). Essentials of new product
management. Prentice Hall.
38. Vandecasteele, B., & Geuens, M. (2010). Motivated consumer innovativeness:
Concept, measurement, and validation. International Journal of Research in Marketing, 27(4), 308-318.
39. Voss, G. B., Parasuraman, A., & Grewal, D. (1998). The roles of price, performance, and expectations in determining satisfaction in service exchanges. Journal of marketing, 62(4), 46-61.
40. Wind, Y. (1978). Issues and advances in segmentation research. Journal of marketing research, 15(3), 317-337.
41. Wolfinbarger, M., & Gilly, M. C. (2003). eTailQ: dimensionalizing, measuring and predicting etail quality. Journal of retailing, 79(3), 183-198.
42. Zervas, G., Proserpio, D., & Byers, J. W. (2017). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of marketing research, 54(5), 687-705.
參、線上資料
1. 共享經濟是什麼?又是如何發展的呢，口袋財經。上網日期 2018 年 12 月 4 日，取自
https://pocketmoney.tw/sharing-economy/
2. 宅經濟當道，外送 App 正夯，品牌志。上網日期 2018 年 12 月 4 日，取自
https://reurl.cc/boedr
3. 美食外送 app，結合實體通路搶 200 億大餅，今日新聞。上網日期 2018 年 12 月 4 日，取自
https://www.nownews.com/news/20180922/2960059/
4. 商業領袖 CEO 馬羅尼解讀 GrubHub 發展戰略，每日頭條。上網日期 2018 年 12 月 4 日，取自
https://kknews.cc/zh-tw/tech/k25qmr.html
5. Uber Eats 官方網站。上網日期 2018 年 12 月 11 日，取自
https://reurl.cc/AlXpZ
6. Foodpanda 官方網站。上網日期 2018 年 12 月 11 日，取自
https://www.foodpanda.com.tw/
7. Honestbee 官方網站。上網日期 2018 年 12 月 11 日，取自
https://www.honestbee.tw/zh-TW/
8. 經濟部統計處。上網日期 2019 年 5 月 30 日，取自
https://www.moea.gov.tw/MNS/dos/home/Home.aspx |
