政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/124401
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 115256/146303 (79%)
造訪人次 : 54553614      線上人數 : 330
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/124401


    題名: 企業社會責任與運動治理－土耳其之案例
    Corporate Social Responsibility and Sport Governance - A Case Study of Turkey
    作者: 熊道天
    Hsiung, Tao-Tien
    貢獻者: 土文系
    關鍵詞: 透明;責信;利益關係人;贊助;運動贊助
    transparency;accountability;stakeholders;sponsorship;sport sponsorship
    日期: 2019-01
    上傳時間: 2019-07-23 13:25:27 (UTC+8)
    摘要: 隨著環境越來越競爭，企業為了追求永續經營，開始重視企業社會責任的落 實。運動因為具備形象年輕、健康、可觸及性高等特性，使其深受企業青睞，做 為落實企業社會責任的媒介。運動企業社會責任大致分為非運動相關組織透過運 動做的企業社會責任，以及運動組織本身之企業社會責任二種。過去研究發現， 企業透過運動落實企業社會責任可以提升企業品牌形象、品牌信任，進一步提升 購買意圖，但卻鮮少探討企業講求為內部、外部利益關係人營造更高品質的生 活，同時兼具環境與社區發展，才是社會責任的本質。本文將企業社會責任的概 念與運動治理結合，強調組織本身的透明、責信、與利益關係人之互動等，也是 組織落實企業社會責任不可或缺的一環。另外，本文也以土耳其的例子，分別分 析土耳其非運動相關組織與運動組織落實的企業社會責任，以及大型集團將組織 治理概念導入企業社會責任的案例，供未來學術研究以及組織實務參考。
    As the environment becomes more and more competitive, companies are beginning to pay attention to the implementation of corporate social responsibility in pursuit of sustainable management. Because of its young, healthy and accessible nature, the sport is deeply favored by enterprises and serves as a medium for fulfilling corporate social responsibility. Sports corporate social responsibility is broadly divided into two types: corporate social responsibility by non-sports-related organizations through sports, and corporate social responsibility of sports organizations themselves. In the past, it was found that enterprises can enhance their brand image and brand trust through the implementation of corporate social responsibility, and further enhance the purchase intentions. However, they rarely discuss the company`s efforts to create a higher quality of life for internal and external stakeholders. With the development of the community, it is the essence of social responsibility. This paper combines sport governance and corporate social responsibility, emphasizes that transparency of the organization itself, accountibility, and the interaction with the stakeholders are also an indispensable part of the organization and implementation of corporate social responsibility. In addition, this paper also analyzes the corporate social responsibility of non-sports-related organizations and sports organizations in Turkey, and the case of large-scale groups introducing organizational governance concepts into corporate social responsibility for future academic research and organizational practice.
    關聯: 運動管理季刊, Vol.43, pp.2-15
    資料類型: article
    顯示於類別:[土耳其語文學系] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    2.pdf431KbAdobe PDF2485檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋